Kenneth Olsen
Pacific Grove,CA
Summary
Dynamic and results-oriented Marketer with a proven track record in developing and executing impactful social media strategies. Skilled in creating compelling content and monitoring analytics to drive brand visibility and engagement. Effective collaborator with a keen eye for industry trends. Eager to contribute expertise and creativity to a forward-thinking marketing team.
Overview
6
6
years of professional experience
Work History
Property Manager
C&C Property Management
11.2021 - Current
- Enhanced tenant satisfaction by promptly addressing concerns and resolving issues in a timely manner.
- Increased property occupancy rates by effectively marketing available units and conducting thorough tenant screenings.
- Maintained positive landlord-tenant relationships, ensuring clear communication and prompt resolution of any disputes.
- Streamlined rent collection processes, reducing late payments and improving overall revenue generation.
- Managed multiple properties simultaneously, coordinating efficient allocation of resources and streamlining communication channels to maintain high levels of operational excellence.
Sales and Marketing Intern
Startup Monterey Bay
01.2020 - 05.2021
- Performed post-production work, including assembling raw material, editing sound and sequences and providing final product within time and budget constraints.
- Social Media marketing - Track results of social media posts, optimize social media accounts, create engaging content, manage multiple platforms to build brand awareness, implement strategic marketing strategies for event goals, and run social media ad campaigns.
- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
- Posted and updated social media and website content to increase brand awareness and drive sales.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
Student Co-founder/ Project Manager
GetVirtual
01.2020 - 01.2021
- Drove team success through shared vision and recognition of quality performance.
- Initiating communication between client and GV team to match clients' technical needs to skills of team members.
- SEO/SEM research and implementation, social media marketing, and email marketing campaigns. Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Assisted established management staff with operational oversight, business development and process improvement strategies.
Co-owner / operations manager
Aloha Adventures
02.2018 - 02.2020
- Successfully exited the business with licensing agreement with buyer.
- Managed day-to-day business operations, including accounting, finance, HR, marketing, and public relations.
- Put together realistic budgets based upon costs and fees for effectively operating business.
- Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
Education
Bachelor's Degree - Business Administration, International Business and Management
California State University - Monterey Bay
Seaside, CA11 2020
Associates degree - Business Administration And Management
Monterey Peninsula College
Monterey, CA4 2017
Skills
- Search Engine Optimization (SEO)
- Marketing Strategy
- Brand messaging
- Self-motivated
- Social Media Management
- Team Oversight
- Conflict Resolution
- Leadership
- Content Creation
- Video Marketing
- Analytics
- Graphic Design
Accomplishments
- CPR certified
- Junior Achievements Northern California Volunteer
- Sold business to pay for college tuition
- Active surfer and ocean enthusiast
Timeline
Property Manager
C&C Property Management
11.2021 - Current
Student Co-founder/ Project Manager
GetVirtual
01.2020 - 01.2021
Sales and Marketing Intern
Startup Monterey Bay
01.2020 - 05.2021
Co-owner / operations manager
Aloha Adventures
02.2018 - 02.2020
Bachelor's Degree - Business Administration, International Business and Management
California State University - Monterey Bay
Associates degree - Business Administration And Management
Monterey Peninsula College