Kenneth Shoffner-Wiggins
Los Angeles,CA
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
Work History
Senior Brand Marketing Executive
Boohoo.com
05.2023 - 01.2024
- Spearheaded brand marketing initiatives to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to develop and execute marketing campaigns.
- Analyzed market trends and consumer behavior to inform strategic decision-making.
- Managed influencer marketing campaigns from concept to execution, including influencer scouting, negotiation, and partnership management.
- Identified and evaluated potential influencers aligned with brand values and target audience demographics.
- Negotiated contracts and terms with influencers, ensuring mutually beneficial partnerships and maximizing ROI.
- Cultivated and maintained ongoing relationships with influencers, providing support and fostering collaboration to drive brand awareness and sales.
- Analyzed campaign performance metrics and influencer effectiveness to optimize future campaigns and strategies.
- Developed and implemented innovative influencer marketing initiatives to stay ahead of industry trends and competitors.
- Coordinated and executed brand events, including product launches, influencer meet-and-greets, and pop-up shops.
- Managed event logistics, including venue selection, vendor coordination, and budget management.
- Collaborated with cross-functional teams to ensure seamless execution of events and alignment with brand objectives.
Influencer Marketing Account Specialist
Fashion Nova
01.2022 - 05.2023
- Achieved high levels of client satisfaction through timely resolution of billing disputes or other account-related concerns.
- Completed routine and complex account updates to resolve problems.
- Enhanced client satisfaction by promptly resolving account issues and providing exceptional customer service.
- Managed multiple accounts simultaneously, demonstrating exceptional organizational skills and attention to detail.
- Resolved complex billing and payment issues for balanced, accurate accounts.
- Maintained strong relationships with clients through regular communication and proactive problem-solving efforts.
- Managed a Roster of 200+ Influencers
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Lead Production Associat
Tesla
01.2019 - 12.2021
- Oversaw production operations and ensured timely delivery of high-quality products.
- Implemented process improvements to optimize efficiency and reduce costs.
- Trained and supervised production team members to maintain productivity and quality standards.
- Developed comprehensive training programs for new hires, ensuring rapid integration into production team.
- Led a team of production associates in achieving daily output targets while maintaining high safety standards.
On-Site Manager
Bluecrew
03.2017 - 01.2019
- Managed day-to-day operations at client sites, ensuring staffing needs were met and operations ran smoothly.
- Oversaw a team of onsite employees, providing training, guidance, and support as needed.
- Developed and maintained relationships with clients to understand their needs and address any issues or concerns.
- Implemented processes to improve efficiency and streamline operations at client sites.
Sales Specialist
Barneys New York
06.2016 - 06.2017
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Educated customers about product features and benefits to aid in selecting the best options for each individual's needs.
- Built strong client relationships through consistent communication and effective problem-solving.
- Provided ongoing support to existing clients, maintaining a high level of satisfaction and encouraging repeat business.
- Provided first-rate service to all customers and potential customers.
- Maintained up-to-date knowledge of fashion trends and industry news, ensuring relevant styling suggestions for clients.
Visual Merchandiser
Urban Outfitters, Inc.
11.2013 - 06.2016
- Worked with store managers to implement new displays, promotions, and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across stores.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Education
Associate of Arts - Fashion Marketing
Art Institute of Hollywood
North Hollywood, CA06.2013
Skills
- Proficient in Microsoft Office Suite
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal abilities
- Detail-oriented with focus on accuracy and efficiency
- Creative thinking and innovative approach to marketing
- Event planning and coordination
- Influencer marketing and partnership management
- Budget management
- Influencer Marketing
Timeline
Senior Brand Marketing Executive
Boohoo.com
05.2023 - 01.2024
Influencer Marketing Account Specialist
Fashion Nova
01.2022 - 05.2023
Lead Production Associat
Tesla
01.2019 - 12.2021
On-Site Manager
Bluecrew
03.2017 - 01.2019
Sales Specialist
Barneys New York
06.2016 - 06.2017
Visual Merchandiser
Urban Outfitters, Inc.
11.2013 - 06.2016
Associate of Arts - Fashion Marketing
Art Institute of Hollywood
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