Kenneth Wiggins

Oversee project plans and pull departments in, maintaining brand calendars and coordinating campaign shoot planning
Lead the collation of sample trackers, campaign sample management, senior team expenses and invoices while managing promotional activities, establishing KPIs, monitoring performance and developing campaign and collaboration reporting
Supervise presentation and strategy research from brand appropriate influencer partners to industry research and trends
Drive brand partnerships alongside Head of Brand and Marketing Manager, from research to outreach or live partnership
Collaborate alongside the social media, influencer and content teams to create brand appropriate ideas and deliverables
Manage ongoing paid media programs to meet targets of traffic, conversion rate and sales goals across SEM and SEO
Define, support and organize the retention strategy, reporting performance against KPIs and action plans to management
Interact with the creative team, briefing in and bringing to life campaign assets as well as delivering on agreed the KPIs
Plan and implement communication and media strategy while managing communication budget across media as well as evaluating and communicating competitor presence and activities on both offline and online medium on quarterly basis.

Spearheaded big ideas and campaigns through solid relationships with more than 300 talent, influencers and celebrities
Responded to the nature of campaign execution and talent, influencer and celebrity response times, sharing industry and social influencer updates with at least 5 department partners as well as engaging with talent, influencers and celebrities
Kept up with pop culture and up-and-coming trends across social media, maintaining effective communication with team, thinking creatively, pitching new ideas for Influencer programs and campaigns and ensuring a high return on investment
Worked alongside the creative, digital and development teams, supporting social campaigns and celebrity brand pages
Developed content for media relations, corporate communications and social media posts to maximize advertising efforts
Studied and evaluated the demographic data to determine optimal targets, competitor offerings and tactics for persuasion
Sought partnerships that offer the highest-quality, most compelling content and an ability to engage their social following
Followed ambassador onboarding process from beginning to end by cultivating relationships, entering in to rate negotiations, obtaining signed documentation/paperwork and handing partner off to their respective Partnership Manager
Conveyed strategic goals and negotiated contracts, ensuring mutually-beneficial partnership, developing and tailoring negotiation strategies for each renewal, maintaining contracts within industry standards and implementing key initiatives
Utilized data models in order to implement and maintain the regular communication of updates and partnership insights
Managed projects through reporting, content strategy creation, performance analysis and operational integration support.

• With successful history managing fast-paced assembly line production work.
• Produce high-quality work by monitoring team members and correcting problems early.
• Handle busy demands with proper planning, scheduling, and assignment delegation.
• Seek every opportunity to improve processes and increase output with use of my knowledge and skills.
• Detail oriented Time management Schedule management Employee training Quality control Decision making.
• Supported efficient production operations by cross-training in multiple roles.
• Spotted production problems and verified product quality issues with consistent inspections.
• Minimized hazards by keeping work areas clean and organized.
• Collaborated with team members to meet daily demands and handle challenging projects.
• Trained new team members and got them to a point of Certification Support The Lead in all Areas or When he/she is not there.
• Ensures production resources including materials, equipment and human resources are available as needed to maintain production schedules.
• Monitoring the real time progress by tracking hourly progress to production targets and goals.
• Cross-trained employees to do other jobs within business, increasing job skills and productivity.
• Developed training materials, manuals, procedures and visual aids to effectively achieve organizational goals.
• Conducted training needs assessments to identify individuals' current level of skill compared to required competency for position.

• Communicated duties, compensation, benefits and working conditions to potential candidates, enabling solid understanding of job expectations.
• Brought in well-qualified, multifaced job candidates to fill open positions.
• Contacted job applicants to inform of application status.
• Planned and executed recruitment events to bring in area candidates.
• Trained and mentored newer recruiters in successful strategies for interviewing and qualifying candidates.
• Maintained current calendar of job fairs and employment opportunities in each state.
• Reviewed referral candidates and contacted qualified individuals to request applications.

• Fulfillment associates are expected to understand aspects of production; adhere to strict safety, quality, and production standards.
• Dependent on business need, position may require for associate to be willing and able to work on powered equipment.
• Completed scheduled inventory counts and supply audits.
• Implemented purchasing procedures that kept up with changing customer demands.
• W Tagged merchandise with security markers and pricing information.
• Followed merchandising guidelines to present visually appealing displays.
• Worked with the management team to implement the proper division of responsibilities.
• Completed all cleaning, stocking and organizing tasks in assigned sales area.

• Greeted customers in a timely fashion while quickly determining their needs.
• Responded to customer questions and requests in a prompt and efficient manner - Shared product knowledge with customers while making personal recommendations.
• Worked as a team member to provide the highest level of service to customers.
• Built relationships with customers to increase likelihood to repeat business.
• Verified that all merchandising standards are maintained on a daily basis.
• Work directly with vendors; learning about new product, giving feedback on what selling well and what products people are looking for.
• Prepared merchandise for sales floor.
• Prioritized and accomplished wide range of tasks each shift.
• Provided repeat customers with exceptional care and attention.
• Communicated with vendors regarding back order availability, future inventory and special orders.
• Worked with the management team to implement the proper division of responsibilities.
• Processed cash and credit payments rapidly and accurately.

• Greeted customers entering the store to ascertain what each customer wanted or needed.
• Described product to customers and accurately explained details and care of merchandise.
• Earned management trust by serving as key holder, responsibly opening and closing store.
• Politely assisted customers in person and via telephone.
• Provided an elevated customer experience to generate a loyal clientele.
• Answered product questions with up-to-date knowledge of sales and store promotions.
• Conducted weekly walk-through with the manager to discuss interior visual displays, including store window presentation.