Kenneth Shoffner-Wiggins
Los Angeles,CA
Summary
Highly organized and detail-oriented professional with strong work ethic and dedication to achieving goals. Skilled at developing and maintaining documentation systems, managing calendars and preparing reports. Knowledgeable in project management principles, business processes and customer service best practices.
Overview
11
11
years of professional experience
Work History
Talent Manager
The Dime Agency
04.2024 - Current
- Maintained up-to-date knowledge of entertainment industry trends, allowing for informed guidance on client career choices.
- Negotiated contract terms for successful deals, ensuring fair representation for both clients and agencies.
- Developed and sustained extensive database of contacts, helping future clients with networking.
- Assisted clients with developing personal brand and public image.
- Researched and identified potential opportunities for clients, helping clients advance in industry.
- Collaborated with agency team members to develop innovative approaches for showcasing talent in a competitive market.
- Enhanced communication with clients by implementing regular check-ins and offering ongoing support throughout the talent development process.
- Fostered relationships with industry professionals for future connections.
Senior Brand Marketing Executive
Boohoo.com
05.2023 - 01.2024
- Spearheaded brand marketing initiatives to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to develop and execute marketing campaigns.
- Analyzed market trends and consumer behavior to inform strategic decision-making.
- Managed influencer marketing campaigns from concept to execution, including influencer scouting, negotiation, and partnership management.
- Identified and evaluated potential influencers aligned with brand values and target audience demographics.
- Negotiated contracts and terms with influencers, ensuring mutually beneficial partnerships and maximizing ROI.
- Cultivated and maintained ongoing relationships with influencers, providing support and fostering collaboration to drive brand awareness and sales.
- Analyzed campaign performance metrics and influencer effectiveness to optimize future campaigns and strategies.
- Developed and implemented innovative influencer marketing initiatives to stay ahead of industry trends and competitors.
- Coordinated and executed brand events, including product launches, influencer meet-and-greets, and pop-up shops.
- Managed event logistics, including venue selection, vendor coordination, and budget management.
- Collaborated with cross-functional teams to ensure seamless execution of events and alignment with brand objectives.
Influencer Marketing Account Specialist
Fashion Nova
08.2022 - 05.2023
- Achieved high levels of client satisfaction through timely resolution of billing disputes or other account-related concerns.
- Completed routine and complex account updates to resolve problems.
- Enhanced client satisfaction by promptly resolving account issues and providing exceptional customer service.
- Managed multiple accounts simultaneously, demonstrating exceptional organizational skills and attention to detail.
- Resolved complex billing and payment issues for balanced, accurate accounts.
- Maintained strong relationships with clients through regular communication and proactive problem-solving efforts.
- Managed a Roster of 200+ Influencers
Customer Care Quality Analyst
Fashion Nova
01.2022 - 08.2022
- Conducted thorough root cause analyses on recurring defects, resulting in the implementation of effective corrective actions.
- Provided detailed reports on quality metrics to senior management, enabling informed decision-making regarding process improvements.
- Monitored KPIs to proactively address bottlenecks and quality issues.
- Collaborated with cross-functional teams to develop and implement targeted solutions for identified quality issues, ensuring continuous improvement.
- Developed training materials, SOPs and work instructions to supplement new team member onboarding.
- Created and revised procedures, checklists and job aids to reduce errors.
- Led process improvement projects to help operations meet and exceed quality standards and reduce costs.
- Advised developers on problems with databases, performance and other issues.
Lead Production Associat
Tesla
01.2019 - 12.2021
- Oversaw production operations and ensured timely delivery of high-quality products.
- Implemented process improvements to optimize efficiency and reduce costs.
- Trained and supervised production team members to maintain productivity and quality standards.
- Developed comprehensive training programs for new hires, ensuring rapid integration into production team.
- Led a team of production associates in achieving daily output targets while maintaining high safety standards.
On-Site Manager
Bluecrew
03.2017 - 01.2019
- Managed day-to-day operations at client sites, ensuring staffing needs were met and operations ran smoothly.
- Oversaw a team of onsite employees, providing training, guidance, and support as needed.
- Developed and maintained relationships with clients to understand their needs and address any issues or concerns.
- Implemented processes to improve efficiency and streamline operations at client sites.
Visual Merchandiser
Urban Outfitters, Inc.
11.2013 - 01.2017
- Worked with store managers to implement new displays, promotions, and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across stores.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Education
Associate of Arts - Fashion Marketing
Art Institute of Hollywood
North Hollywood, CASkills
Proficient in Microsoft Office Suite
Strong analytical and problem-solving skills
Excellent communication and interpersonal abilities
Detail-oriented with focus on accuracy and efficiency
Creative thinking and innovative approach to marketing
Event planning and coordination
Influencer marketing and partnership management
Budget management/Negotiation
Influencer Marketing
Data Analysis
Social Media Strategy
Project Management
Information Collection
Timeline
Talent Manager
The Dime Agency
04.2024 - Current
Senior Brand Marketing Executive
Boohoo.com
05.2023 - 01.2024
Influencer Marketing Account Specialist
Fashion Nova
08.2022 - 05.2023
Customer Care Quality Analyst
Fashion Nova
01.2022 - 08.2022
Lead Production Associat
Tesla
01.2019 - 12.2021
On-Site Manager
Bluecrew
03.2017 - 01.2019
Visual Merchandiser
Urban Outfitters, Inc.
11.2013 - 01.2017
Associate of Arts - Fashion Marketing
Art Institute of Hollywood
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