Kenneth Snyder
Los Angeles,CA
Summary
I’m a marketing manager with experience in mass retail, entertainment, and the arts. I’ve worked with museums, Fortune 500 companies, prime time network television shows, and Snoop Dogg. I am trained to use a plethora of popular marketing tools and programs as well as design tools like Canva, Photoshop, and Final Cut Pro.
Overview
7
7
years of professional experience
Work History
Marketing Manager
MOCA (Museum of Contemporary Art)
01.2024 - Current
- Provide analysis of Google Analytics data
- Manage MOCA's social media accounts with 1.25 million followers across all platforms
- Provide analysis of social media analytics data from Sprout and Meta Business Suite
- Community Manager of Facebook, Instagram, X, and TikTok accounts
- Archival research - utilize MOCA's art book library for copywriting inspiration
- Assist in the planning of programs and exhibitions
- Website management
- Video editing/audio recording
- Copywriting - Instagram & Facebook captions, press releases, webpages, and newsletters
- Oversaw launch of Moca tour companion app, Bloomberg Connects
- Digital archive management.
Associate Marketing Manager
Premier Nutrition
11.2021 - 10.2023
- Oversaw the royalty payment process for top portfolio SKUs with 3 external partners (Warner Bros, Dunkin Donuts, & Post Holdings)
- Executed updates for quarterly forecasts, negotiated licensor contracts, made quarterly payment submissions and reviewed all product related materials for licensor approval
- Was the lead digital asset manager
- Worked cross-functionally with the Operations and Brand team to manage shipments of products and swag for internal and promotional usage
- Preformed monthly consumption reviews by analyzing and identifying drivers of category competition and owned product lines with data from Nielsen and SPINs
- Developed databases for all brand materials for shopper, sales and brand support initiatives
- Was a core team member on brand design of packaging for over 60 branded items cross-portfolio
- Participated in B2B and B2C Marketing
- Processed purchase orders
- Managed influencer marketing campaigns
- Managed public relations.
Booking Assistant/Marketing Coordinator
Uncle Snoop's Army
03.2019 - 11.2021
- Managed promotional social media campaigns for Snoop Dogg, Warren G, Ice Cube, and B-Real
- Booked artists for festivals like Lovers & Friends and Once Upon a Time in LA
- Reviewed social media analytics across all platforms
- Core team member for event planning and logistics
- Organized and planed digital content marketing calendars
- Designed digital promotional content for social media
- Researched data relevant to upcoming shows.
Music Management Intern
Live Nation
10.2018 - 01.2019
- Managed social media marketing campaigns for major media franchises including American Idol, The Voice, and Dancing With The Stars
- Managed several clients' social media accounts including Donnie Wahlberg, Sabrina Carpenter & Leah Michele
- Curated official Spotify playlists for various network television shows such as American Idol & The Voice
- Edited sizzle reels
- Created slogans for internationally touring art exhibit (Happy Place)
- Scouted talent and researched venues.
Marketing Assistant
Total Business Care
06.2017 - 06.2018
- Generated over 100k in profit for a small business client
- Analyzed old websites and created innovative new websites
- Created and presented research reports valued at over $20K
- Interviewed client's former customers and associates for qualitative data
- Preformed email marketing.
Education
BS in Business Administration with a focus in Marketing and a Minor in Advertising -
California Sate University East Bay
Hayward, CA01.2018
Skills
- Process Purchase Orders / Buyer
- Public Relations
- Digital Archive Management
- Web Design / CMS / AB Testing
- Adobe Suite
- Copywriting
- Graphic Design
- Project Management
- Logic Pro X / Final Cut Pro
- Consumption Data Analysis
- Sprout / Hootsuite / Google Analytics
- SEO / SEM
- Product Development
- Event Planning
- Meta Business Suite
- Cross-functional Collaboration
Timeline
Marketing Manager
MOCA (Museum of Contemporary Art)
01.2024 - Current
Associate Marketing Manager
Premier Nutrition
11.2021 - 10.2023
Booking Assistant/Marketing Coordinator
Uncle Snoop's Army
03.2019 - 11.2021
Music Management Intern
Live Nation
10.2018 - 01.2019
Marketing Assistant
Total Business Care
06.2017 - 06.2018
BS in Business Administration with a focus in Marketing and a Minor in Advertising -
California Sate University East Bay
Similar Profiles
Avery SieglerAvery Siegler
Intern at Museum of Contemporary Art DenverIntern at Museum of Contemporary Art Denver
Kim LuxKim Lux
Museum Attendant at Madison Museum Of Contemporary ArtMuseum Attendant at Madison Museum Of Contemporary Art
David PattonDavid Patton
Event Production Assistant at Museum of Contemporary Art DetroitEvent Production Assistant at Museum of Contemporary Art Detroit
Grace BonafedeGrace Bonafede
TV Talent Assistant to Andrew Kurland at Creative Artists Agency (CAA)TV Talent Assistant to Andrew Kurland at Creative Artists Agency (CAA)
Christian PalmerChristian Palmer
Manager at Mr. T RestaurantManager at Mr. T Restaurant