Kenny Criss
Moseley,VA
Summary
Accomplished regional sales manager, district manager, and territory management professional with a proven track record of successfully architecting and aligning field-level organizations to exceed sales and profit targets. Skilled in maintaining and expanding client base while effectively managing staff. Resourceful problem-solver adept at identifying client hurdles and resolving complex issues. Highly experienced in organizational planning, fiscal accountability, and employee management, including recruiting, training, coaching, and disciplinary actions. Exceptional communicator who sets clear job expectations through planning, monitoring, appraising, and reviewing job contributions while enforcing policies and procedures. Proactive in identifying regional sales areas for improvement and implementing effective go-to-market strategies. Consistently recognized with President's Club awards as both a sales executive and regional manager. Notably achieved top reseller growth award in 2023 while managing the largest volume of business within the company.
Overview
12
12
years of professional experience
Work History
Regional Sales Manager-New England
TRIMECH
01.2021 - Current
- Manage team of 9 client executives selling multi-product and services to the New England Market
- Primary responsibility is to grow YOY revenue within a Private Equity owned environment
- Implement new go to market strategies and amend as needed
- Team Management: Train and coach team weekly
- Create and monitor KPI’s, communicating company and OEM initiatives, accurate forecasting of sales to both OEM’s and company, maintain / build upon client relations, capitalize on new logo sales, create client facing promotions, assess team / individual performance gaps, motivate toward and celebrate team success
- Responsible for 25% of company’s overall new business
- Exceeded annual growth expectations 18-36% growth annually
- Named #1 reseller in CAM market in the first year
- Minimum of 5 or 9 CE’s obtained PClub annually during my tenure.
Client Executive – Northern, VA / D.C.
TRIMECH
01.2016 - 01.2020
- Developed new client business within both fortune 500 and DOD while expanding sales footprint with existing clients in the Northern Virginia, DC and Richmond markets
- Trimech is an Engineering Resource company whose objective is to assist clients become more profitable and efficient in the design and manufacturing process
- I discovered new opportunities by identifying the need, what problem they were trying to solve, decision making process, budget, timing of sale then coordinated with technical resources if needed to present our engineering software and service based solutions
- Build relationships/partnerships with key executives at client/prospect organizations which includes VP Engineering, Director of Engineering, Engineering Managers, CEO, COO, and CFO
- Investigate and understand the internal business processes of potential clients; and strategize, present and demonstrate a tailored technology solution if applicable
- Met and exceeded revenue targets from day 1 by demonstrating an ability to understand technical information quickly then relating to a Client’s/Prospect’s business objectives
- Successful at crafting strategies that consist of software, training, technical support and implementation as a solution to businesses.
Territory Manager
Shutterfly/LNSS
01.2013 - 01.2016
- Complete oversight and leadership in territories ranging from $3-12M in annual revenue while managing staff of up to 75 employees
- Preparing a Master Territory Operating Budget and Territory Business Plan which provides the planned format for achieving sales growth and market share within budget expenditures
- Responsible for effective implementation and understanding of all company sales, marketing and profit improvement programs to increase market share in all product lines
- Responsible for maintaining an office and initiating training, motivation, leadership and discipline for employees to accelerate the effectiveness of job responsibilities
- Responsible for all annual evaluations and establishment of complete pricing guidelines and strategies to assure maximum profitability
- Responsible for accessibility and visibility to customers by attending leadership conventions and resolving all customer conflicts in a reasonable amount of time
- Developed discipline of Individual Development Planning, (IDP) for each team member to effectively align each employees contribution with the organizations purpose and values resulting in overall organizational success
- Consistently exceeded company benchmark for account retention of 95% or greater for 10 plus years
- Successfully integrated multiple offices to a single platform business development, customer relations and marketing strategy that effectively addressed the challenge of underperforming territories while promoting a culture of winning.
Education
Skills
- Team Building
- Personal Leadership/Development
- Change Management
- P&L Budget Accountability
- Client Relationship Management
- Project Management
- Sales/Operation Management
- Client Presentation
- Recruiting/Training
- New Business Development
- Strategic Planning
- Outstanding Communicator
- Strong Communication Skills
- Sandler Sales Coaching/Planning
- Problem Resolution
- Compliance
- Business development and planning
- Customer Service
- Account development
- Training and mentoring
- Account Management
Affiliations
- Wounded Warrior Project
- National Center for Missing and Exploited Children
- LNSS Memory Mission
- Virginia PTA
Technologyskills
- Microsoft Office Suite
- Salesforce
- MAMS
- QLIKVIEW
- SPECTRUM
- MS SHAREPOINT
- INSITE
- NETSUITE
- Zoominfo
- ChatGPT
Selectedachievements
- Presidents Club Recipient 7 of 8 years.
- #1 in sales for multi-product and services
- #1 in total company revenue last 3 years
- #1 in revenue growth last 2 years
- Successful Launch of new product channel- winning top reseller within first year.
- Consolidating and “right sizing” multiple underperforming offices into sales minded organizations resulted in being awarded 15/75 club, Diamond Achievement Award.
Timeline
Regional Sales Manager-New England
TRIMECH
01.2021 - Current
Client Executive – Northern, VA / D.C.
TRIMECH
01.2016 - 01.2020
Territory Manager
Shutterfly/LNSS
01.2013 - 01.2016
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