KENNY GIERL
Washington,DC
Summary
Proven leader in strategic market development and revenue generation, with a history of securing key client relationships and driving digital sales growth, notably achieving 200% digital growth at Spectrum Reach. Excelled in staff management and customer-centric selling, demonstrating significant achievements across roles at Cox Media Group and beyond. Skilled in business development and planning, with a focus on impactful negotiation and presentation skills. Detail-oriented Account Manager with many years of comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional successful at introducing new products and expanding network connections.
Overview
25
25
years of professional experience
Work History
Tegna Corporation (WUSA9 – CBS)
05.2024 - Current
- Primarily responsible for building and maintaining client relationships by identifying new business opportunities, understanding client needs, presenting solutions, negotiating contracts, and closing deals to achieve sales targets, often acting as the primary point of contact for assigned accounts; they focus on cultivating strong customer relationships and driving revenue growth through proactive sales strategies and excellent communication skills
- Closed $500K in March Madness Sales
- Finished 98% to budget in 2024
ACCOUNT EXECUTIVE
Nexstar Youngstown (WKBN/WYFX/WYTV)
04.2023 - 04.2024
- Competently serviced all accounts through strategic prospecting, planning, needs analysis and idea generation
- Established key relationships with account decision makers that are interested in multi-product solutions
- Worked with cross-market team to create strong and detailed proposals based on complete needs assessments and ROI solution conversations
- Mastered the sales process while utilizing and maintaining the Salesforce CRM tool on a regular basis
- Sold $50K in multi market display and pre-roll campaigns
- Added $200K in NFL/College Football sales
ACCOUNT EXECUTIVE
Cox Media Group – WPXI (NBC)
01.2022 - 03.2023
- Developed and managed multi-platform advertising campaigns across linear and digital
- Established and expanded relationships on the agency and client side
- Grow CMG’s digital footprint within the local advertising community
- Actively prospected new business through monitoring of Kantar, researching Pittsburgh Business Times for new business coming to the area or being formed in court
- Generated over $125K in additional revenue through Super Bowl and Olympics
- Shifted over $100K in digital from Spectrum Reach Dallas to CMG
ACCOUNT EXECUTIVE
Spectrum Reach – Interconnect
02.2017 - 10.2021
- Provided strategic advice to portfolio of advertising agencies and local direct clients, leading to over $8M in annual sales
- Targeted customer base for digital expansion by continually presenting and following up on Spectrum Reach’s digital and mobile capabilities
- Fostered multi-level relationships at the agency and client side to ensure that Spectrum Reach was part of their advertising plans
- 2021 – achieved 200% digital growth through government agency business
- 2020 – Led Texas Division in Most New Business –digital -$276K; achieved linear budget and oversaw $3.5M in local political business
- 2018 – Achieved Linear budget and managed $2.5M in political business
SENIOR ACCOUNT EXECUTIVE
Fox Television – KTVU (FOX) and KICU (IND)
01.2015 - 01.2017
- Generated revenue by developing market share
- Initiated sales process by gathering competitive intelligence, understanding business needs, developing tailored proposals and delivery in presentations, executed contracts and closing sales
- Utilized highly developed executive level relationship skills while illustrating the benefits of KTVU’s promotions, digital and mobile products, and services
- Managed all aspects of ad campaigns with clients and agencies
- Increased core agency revenue by 20% over the same time period
- Improved revenue and share by 100% on KICU with key clients: Dodge, Jeep, and Panda Express
- Developed $1M in new revenue for the station in first 12 months
TEAM SALES MANAGER
Cox Media Group
01.2009 - 01.2015
- Led four account executives and two assistants; organizing and assigning accounts; and fostering key business relationships
- Accountable for $34M in sales for 2012, $34M in 2013 and $36M in 2014 (+5%)
- Creatively packaged inventory and concepts created for sponsorship investments on 13 stations
- Recognized for generating 40-50% of billing for California stations
- Streamlined communication and oversaw all associated sales efforts by building and maintaining exceptional agency relationships across departments (buying, planning, and account management)
SENIOR ACCOUNT EXECUTIVE
Cox Media Group
01.2009 - 01.2015
- Drove advertising revenue from prospecting to closing new business to managing renewals
- Strategized cross-functionally on target accounts; conducted research, created measurable action plans, and ensured effective follow-up
- Identified trends within client markets and industries; developed advertising programs that exceeded expectations; managed pipeline; projected sales on monthly, quarterly, and annual basis
- Promoted to management role based on managing $11M in billings, 49% of team’s billing in 2011
- Generated $1M in 2Q11 and $750k in 3Q11 (Lakers, Dodgers, Mavericks, Rangers, Giants)
- Grew all key accounts: Lexus, Suzuki, Jack in the Box, Volkswagen/Audi, JP Morgan Chase, Verizon, Wingstop, Harrahs, and Citibank
- Secured revenue growth credibility by building strategic agency and relationships
DIRECTOR OF SALES
Cox Media Group
01.2009 - 01.2015
- Targeted, developed, and presented Cox Cross Media (CXM) multi-platform capabilities to key decision makers at advertising agencies and clients within Western region of the United States
- Partnered with internal sales staff, publishers, and TV station management regarding pricing and client strategy
- Created and launched multi-platform promotional concepts that drove traffic and brand awareness through TV, online, and mobile concepts
- Closed company’s first deal with IHOP for $2M and additional $500k+ in new business in first year, growing division from ground up in conjunction with partner
Director of Sales
MediaFlo USA
01.2006 - 01.2009
Account Executive
Telerep
01.2003 - 01.2006
Team Manager
NCC
01.2000 - 01.2003
Education
B.A. - Business and Mass Communications
University of Pittsburgh
01.1992
Skills
- Customer Centric Selling
- Advanced Digital Sales
- How to Develop and Manage Successful Campaigns
- Account planning
- Sales presentation
- Staff management
- Negotiation skills
- Account oversight
- Market development
- Strong presentation skills
- Business service management
- Customer relationships
- Revenue generation
- Budget management
- Business development and planning
- New business opportunities
- Strategic initiatives
- Research and analysis
- Customer service
- Customer relationship management
- Managing client relationships
Personal Information
Hobbies: Volunteer Dog Rescue, Tennis, Working out, Traveling, Pittsburgh Steelers, Pittsburgh Penguins
Timeline
Tegna Corporation (WUSA9 – CBS)
05.2024 - Current
ACCOUNT EXECUTIVE
Nexstar Youngstown (WKBN/WYFX/WYTV)
04.2023 - 04.2024
ACCOUNT EXECUTIVE
Cox Media Group – WPXI (NBC)
01.2022 - 03.2023
ACCOUNT EXECUTIVE
Spectrum Reach – Interconnect
02.2017 - 10.2021
SENIOR ACCOUNT EXECUTIVE
Fox Television – KTVU (FOX) and KICU (IND)
01.2015 - 01.2017
TEAM SALES MANAGER
Cox Media Group
01.2009 - 01.2015
SENIOR ACCOUNT EXECUTIVE
Cox Media Group
01.2009 - 01.2015
DIRECTOR OF SALES
Cox Media Group
01.2009 - 01.2015
Director of Sales
MediaFlo USA
01.2006 - 01.2009
Account Executive
Telerep
01.2003 - 01.2006
Team Manager
NCC
01.2000 - 01.2003
B.A. - Business and Mass Communications
University of Pittsburgh
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