Kenny Srofe
Portland,OR
Overview
11
11
years of professional experience
Work History
US Sales Manager - K2 Snowboarding
Elevate Outdoor Collective
Seattle, WA
11.2023 - Current
- Manage eight separate outdoor markets and the associated sales reps for all U.S. regions.
- Develop, manage, and maintain strong relationships with industry players within all U.S. Markets: retailers, buyers, brand individuals, athletes/influencers, etc.
- Execute successful sales strategies with a focus on growing sales and/or market share year over year.
- Point of contact for all sales advisement related to product assortments, discount approvals, and retail marketing strategies/activations.
- Prioritized focus on preserving and growing sales margin goals. Implementing various strategies to achieve both margin goals, as well as sales and market share growth.
- Accurately manage and construct the national sales forecast for all U.S. K2 Snowboard projected units and dollars.
- Manage sales expense budget strategically to meet budget goals.
- Report and advise on weekly sales and annual forecasts to senior executives within Elevate Outdoor Collective.
- Work closely with Marketing and Brand Managers to seamlessly align marketing tactics with sales strategies, with an end goal of showcasing relatable and understandable brand messages for dealers and end consumers.
- Compile information related to product and/or brand marketing to concisely report back to the associated internal brand teams, helping to identify successful strategies, as well as evaluate necessary changes.
- Highly proficient in various computer programs, including Tableau, SPS Commerce, Excel, PowerPoint, and other Microsoft applications for reporting and presenting purposes.
- Conceptualizing and executing sales meetings/summits with U.S. sales reps and/or key national retail partners.
- Build visually aesthetic and informative presentations for various internal and external sales presentations.
- Host top fifteen national accounts and conduct annual product lines showing utilizing national showrooms.
Key Account Sales Coordinator
SMITH Optics
Portland, OR
04.2022 - 11.2023
- Evaluate sales and sell-through reports to identify growth opportunities, top-selling products, troubleshooting issues, and potential assortment adjustments.
- Present product lines for all SMITH Optics product categories, Suncloud Polarized Optics, and Blenders Eyewear.
- Built various digital presentations.
- Managed all product assortments, preseason, and ATS POs.
- Worked closely with sales operation teams to highlight product assortments and display turns, ensuring accurate forecasting for future demand.
- Managed sample sets, showrooms, and buyer appointments.
- Conducted audits of online PDP pages and provided digital assets as needed for PDP enhancement.
- Identified 'closeout' products, and negotiated deals with approved retail partners to move discontinued inventory.
- Worked with various internal departments to express key account needs and ideas.
- Evaluated and distributed vendor agreements and VRGs to the necessary internal departments.
- Conduct product/brand clinics, and attend events for key account partners nationwide.
- Constructed and distributed various wholesale programs to sales management and the sales force.
- Assisted sales reps with various tasks, such as trade show and demo support, provided needed documents, and recorded notes and needs from the field.
- Annually, rebuild Blenders' commercial wholesale assortments based on item sales evaluation and new seasonal products.
Dealer Rep - International/ELITE/NE US
SMITH Optics
Portland, OR
11.2020 - 03.2022
- Assisted international and regional Sales Managers with various tasks to help ensure regional goals, efficiency, growth, and troubleshooting.
- Accommodated international distributors with order entry/adjustment, ATS, VRGs, and factory lead times.
- Communicate with the various manufacturing facilities, providing VRGs, and requesting PO updates.
- Provided experienced insight regarding international customs documents and advised on economic shipping methods.
- Assisted dealer accounts and sales reps with order entry/adjustment, terms and negotiations, suggested buys, seasonal promotions, trade marketing needs, EOF documents, and technical product information.
- Maintain, organize, and file pricing approval documents.
- Worked with AR teams to manage account balances, payments, and order releases.
- Managed direct-sale orders involving credit card processing, utilizing accurate and critical accounting information.
Dealer Rep, Warehouse/Warranty Manager
Rajeff Sports LLC - Echo Fly Fishing, Airflo USA
Vancouver, WA
06.2018 - 10.2020
- Accommodated accounts, sales reps, and international distributors with order entry and adjustment, suggested buys, seasonal sale info, EOF documents, and technical product information.
- Assisted key accounts with order processing, sales evaluation, and vendor agreement processing/operation.
- Accommodated customer inquiries about technical product information, dealer locations, and troubleshooting issues.
- Managed all international distributor communications and shipping.
- Managed warehouse operations and employees, helping prioritize tasks to efficiently maintain workflow and time management.
- Warranty Manager - Received, completed, and invoiced all warranty requests.
- Helped input ideas related to product design, market trends, and future marketing campaigns.
- Utilized 3D CAD programs and 3D printers to prototype fly fishing reel parts and other accessories.
Tech Rep
Olio Northwest Sales Agency
Portland, OR
09.2017 - 10.2020
- Tech Rep in the Oregon/SW Washington region assisting with various tasks for brands such as Salomon Snowboards, Stance Socks, Vans Apparel, Electric Visual, Skullcandy, and additional various accessories brands.
- Conducted general service and product clinics for retail staff, with participating NW dealer accounts.
- Sample management assistance.
- Conducted on-hill product demos for direct consumers and dealer accounts.
- Helped construct trade show booths and showcase product lines at regional trade shows.
- Assisted directly with retail partners and their staff during the seasonal sale promotion.
Retail Sales Associate
US Outdoor Store
Portland, OR
09.2013 - 06.2018
- Informed customers about technical design features of various outdoor products.
- I attended technical product clinics from outdoor brands for informative sales purposes.
- Regularly merchandised clothing, outerwear, shoes, snowboard hard goods, and various surfing goods.
- Created and installed window displays, helping to display products and promote brands.
- Worked closely with sales representatives to promote brands and products.
- Processed, organized, and prepared products for the sales floor.
Education
Associate of General Studies (AGS) - Computer Aided Design And Drafting
Portland Community College
Portland, OR06.2017
General Studies
Central Oregon Community College (COCC)
Bend, OR2013
Skills
- Territory sales management
- National account management
- Sales forecasting
- Extensive personal network
- Relationship building and development
- Sales reporting
- Strategic account development
- Effective cross-department communication
- Proficient in programs such as Tableau, SPS Commerce, Excel, Adobe Acrobat Pro, PowerPoint, Outlook, MS Teams, and other Microsoft programs
- Proficient in various B2B and familiarity with various EDI programs
- Highly organized, and resourceful
Accomplishments
- Manage roughly $15M annually across prebook, reorder, closeout and DTC sales channels.
- Key Account Partners – Scheels, DICK’s Sporting Goods, REI, Backcountry.com, Bass Pro Shops, Academy Sports, Public Lands, Sierra Trading Post, Evo, Vail Resorts, Christy Sports and various others.
- Proven success with increasing in-store and online sales for key partners - One case reporting a 200% increase in drop-ship sales for DICKS Sporting Goods in 2022-2023.
- Positive record managing and providing assistance to 20+ sales agencies and 50+ reps individually on national and global levels.
- Successfully manage and overview 2,300+ product SKU’s across various product lines.
Affiliations
Hunting - Fishing - Camping - Hiking - Snowboarding - Surfing - Art - Music - Photography
References
Taylor Ricci - Elevate Outdoor Collective, North American Sales Director of Snowboard - (416) 505-5065
Dean Carlson - SMITH Optics, VP of Sales - (208) 720-5263
Danny Brooks – SMITH Optics, Key Account Sales Manager – (707) 328-8524
Tim Rajeff - Rajeff Sports, Founder - (360) 606-9252
Christopher Laws – Evergreen Industries, Principle Sales Rep - (503) 475-8161
Timeline
US Sales Manager - K2 Snowboarding
Elevate Outdoor Collective
11.2023 - Current
Key Account Sales Coordinator
SMITH Optics
04.2022 - 11.2023
Dealer Rep - International/ELITE/NE US
SMITH Optics
11.2020 - 03.2022
Dealer Rep, Warehouse/Warranty Manager
Rajeff Sports LLC - Echo Fly Fishing, Airflo USA
06.2018 - 10.2020
Tech Rep
Olio Northwest Sales Agency
09.2017 - 10.2020
Retail Sales Associate
US Outdoor Store
09.2013 - 06.2018
Associate of General Studies (AGS) - Computer Aided Design And Drafting
Portland Community College
General Studies
Central Oregon Community College (COCC)
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