Kensley Mace
Chattanooga,TN
Summary
Marketing professional with background in creating and executing effective marketing campaigns. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, and strategic planning.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Scenic Community CU
05.2024 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Marketing Assistant
Scenic Community CU
05.2022 - 05.2024
- Collaborate in strategic planning and execution of marketing goals using automated CRM for outbound communications
- Develop and analyze dashboards to providing key insights for decision-making
- Create social media content that integrates graphic design and copywriting to align with brand objectives
- Coordinate end-to-end event planning, enhancing brand visibility and attracting target audiences
- Design marketing materials and coordinate production with multiple vendors
Marketing Intern
Mace + Carmichael PR Firm
05.2021 - 08.2021
- Company Overview: Remote
- Crafted compelling and relevant content across various communication channels
- Collaborated with team to implement firm's marketing strategy
- Produced targeted copy for emails, blogs, and newsletters aligned with client needs
- Effectively handled multiple tasks while consistently meeting stringent deadlines
- Remote
Education
BBA - Marketing
Southern Adventist University
Collegedale, TN05.2022
Skills
- Social Media Management
- Digital Marketing
- Customer research
- Analytics and SEO
- CRM Management
- Google Analytics
- Campaign Development
- Copywriting expertise
- Time Management
- Graphic Design
Certification
- Microsoft Excel - 2020
- NASBA Ethical Leadership - 2021
- Google Analytics - 2023
Volunteer Work
- Junior Associate Board Member, Chattanooga Chapter of Credit Unions - Current
- Chattanooga Area Food Bank - May, 2024
- Tornado Relief Volunteer, Hamilton Family YMCA - April, 2020
Timeline
Marketing Specialist
Scenic Community CU
05.2024 - Current
Marketing Assistant
Scenic Community CU
05.2022 - 05.2024
Marketing Intern
Mace + Carmichael PR Firm
05.2021 - 08.2021
- Microsoft Excel - 2020
- NASBA Ethical Leadership - 2021
- Google Analytics - 2023
BBA - Marketing
Southern Adventist University
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