Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kent Emeson

Global Marketing Communications & Operations
Austin,TX

Summary

Experienced, innovative, immersive, passionate, marketing, program manager with 20+ years of managing events, multi-channel marketing initiatives, loyalty programs, people, strategic marketing, contracts, branding and strategy, integrated marketing campaigns, product launches, marketing communications, and executive leadership responsibilities in a high volume, global environment. I have extensive expertise in managing the logistics and execution of leading comprehensive loyalty and marketing communications strategies in support of revenue and business unit goals and objectives. I have exceptional expertise in directing the creation of solid creative teams and steering the execution of program marketing programs to drive revenue and lead generation through training techniques both traditional and non- traditional. Demonstrated success driving growth in targeted markets through implementation of key software and hardware products and brand awareness in all areas of marketing utilizing an array of partners, vendors, and customers. My career path has been in large tech companies, software and hardware technologies, educational publishing, hospitality, and telecommunications industries.

Overview

25
25
years of professional experience
4
4
years of post-secondary education

Work History

Manager, Global Channel Partner Program

Kent Emeson
Austin, TX
07.2019 - Current
  • Developing and execution of channel partner program strategy and roadmap for robust “Best in class” Global Channel Partner Program for 4 large corporations
  • Managed ongoing operations and maintenance of programs across 12 technology platforms
  • Strategically manage all communication, content and questions from channel partner community and ensure adoption rates
  • Routinely liaise with multiple stakeholders including direct sales teams, channel marketing, product management and customer service teams to ensure Resideo’s Performance Signature is exhibited
  • Working with our User Experience and Connected Home applications teams to ensure alignment on strategy and New Product Development initiatives are supported by the channel partner program
  • Coordinate with Pricing Team to ensure discounts and loyalty strategy are aligned and profitable
  • Create and establish Lead Generation program working with Channel Marketing teams to grow the number of quality leads received by the partner ecosystem
  • Conduct ongoing partner reviews to ensure current & new partnerships are aligned on strategy and profitable within each segment; track achievement of objectives, and ensure continuous improvement measures are in place by leveraging multiple platforms that create useful reporting and dashboards to quickly analyze and identify partner status and health
  • Liaise with partners to understand initiatives, solve issues, communicate needs, create synergies and forecast for strategic changes
  • Recruited and hired top performers to add talent and value to department
  • Onboarded new employees with training and new hire documentation
  • Prepared annual budgets with controls to prevent overages

Partner Marketing Manager

Serenova
Austin, TX
07.2018 - 03.2019
  • Provide Channel Enablement by partnering with the Serenova channel team and our channel partners to develop support materials, promotions and programs to drive revenue
  • Product Launches, Training and On-boarding where I own the go-to-market planning and execution for all launches for the partner communities
  • Develop the positioning and messaging for channel programs
  • Responsible for defining our products and solutions’ positioning (i.e., how we want partners to "perceive" us)
  • Educate internal and external partners on the buyer expertise
  • By partnering with product management to understand our market segments, key buyers and what drives their purchasing process
  • Sales enablement programs that communicate the value proposition of the products to the sales team and deliver killer sales tools that support the selling process of your products
  • Produce product collateral by developing compelling sales tools and collateral, such as customer presentations, data sheets, solution briefs, whitepapers and case studies
  • Assist in the content optimization by partnering with marketing teams including communications, demand generation, digital marketing, and events to create and optimize content assets for channel enablement
  • Collaborate with product management and sales to execute Competitive Intelligence programs that enable sales and drive higher win rates
  • Brand-a-holic and evangelist with prospects, analysts, customers, partners, and employees
  • Conduct research & analysis through regular market, customer, win-loss, and competitive research to improve go-to-market strategies, messaging, positioning, and more.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.

Global Events & Marketing Manager

HP
Austin, TX
02.2014 - 10.2017
  • Executed strategic marketing campaigns by leading cross-departmental teams including events, web, e-mail, PR, etc
  • Generated insights, made recommendations and onsite execution concerning: event marketing solutions, sourcing, transportation, shuttle arrangements, customer engagement, evaluating all new branding and marketing opportunities
  • Assisted in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
  • Worked cross-functionally with Product Marketing Managers and Commercial Marketing Managers to support value proposition development
  • Identified sourcing, structuring, closing and managing new strategic partnerships that are in line with HP
  • Inc.’s overall business objectives
  • Creation of marketing strategies for the multiple categories, in which you make use of the full marketing mix
  • Working with HP Inc.’s Corporate Communications and product and marketing teams to create content for event marketing/program activities that is in line with the company’s brand and corporate narrative
  • Established criteria and process for strategically selecting appropriate venues for HP participation, including national, regional shows and events, as well as for maximizing HP participation at key venues where we chose not to exhibit but partner with organizations through MDF
  • Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
  • Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization and rehearsal, ceremonies and receptions.
  • Supervised onsite team of caterers, audio-visual technicians and facility management team.
  • Recommended workflow and budget improvements, resulting in 40% savings per event.
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.

Manager, Meetings and Events Team

CWT
Austin, TX
12.2011 - 02.2014
  • Managed 14 Event Campaign Managers, managing over 2000 events per year – completing performance reviews and development plans
  • Managed large events logistics, including onsite management and execution concerning: hotels, sourcing transportation, shuttle arrangements, customer engagement activities and post event analytics
  • Responsible for product marketing and marketing communication management with central brand and media team
  • Responsible for resource planning and management including hiring/interviewing, training, coaching, developing, objective setting and performance management
  • Worked closely with the global B2B and B2C marketing teams and the product management team to establish and develop the long-term roadmap
  • Manage a sales channel and a promotion budget, monitored performance and made adjustments to meet goals and objectives
  • Worked closely with service teams, sales/business development, PR, product management, evangelists, and other marketing managers to achieve goals.
  • Developed and maintained relationships with customers and suppliers through account development.

Senior Marketing Manager

Adometry, Google
Austin, TX
01.2010 - 12.2011
  • Flawlessly executed marketing campaigns, running A/B tests to optimize creative and campaign targeting
  • Analyzed market data: Analyzed market trends and made recommendations for the future opportunities
  • Partnered cross functionally with creative, Enterprise, Consumer, Retail, Media and Finance teams to develop the annual plans
  • Evolved and managed the customer life cycle management program, including email marketing
  • Creation of marketing strategies for the multiple categories, in which we made use of the full marketing mix
  • Worked cross-functionally to develop intriguing, innovative & multi-faceted deepening strategies for customers within various life stages and customer segments
  • Collaborated with key cross-LOB partners to reinvent customer loyalty platform
  • Developed the strategy and managed the execution for multiple deepening strategies that cross-sell products while staying within a specified program budget
  • Presented campaign business cases detailing program strategy and results to senior management for approval
  • Identified and tested new growth opportunities for all markets
  • Forecasted the results of each program, adjusting spend and account volume as required
  • Worked with the analytics and modeling teams to understand program performance, test results and account quality
  • Optimized integrated marketing campaigns to improve results, efficiencies and reduce costs.

Owner, Events and Marketing Consultant

Earson Marketing
Austin, TX
08.2006 - 12.2009
  • Developed, defined, executed, and managed the marketing strategy for comprehensive multi-pronged event marketing and communications campaigns for various clients: including online (email, SEM and
  • SEO) and print content development, public relations and releases and media management
  • Acted as key liaison between the partner teams, advertising/media agencies, & other internal cross- functional teams
  • Guided advertising campaigns and creative development for both digital and print environments
  • Utilized internal/external competitive insights, including reporting, analysis and market research to make ongoing media investment decisions
  • Development of card positioning and marketing claims
  • Work with and direct Public Relations and agencies to create and develop product awareness campaigns.

Exhibit & Event Marketing Manager

Houghton Mifflin Harcourt
Austin, TX
02.2002 - 08.2006
  • Developed and managed a wide range of event marketing programs and projects that included 35 trade shows per year, 3-4 product launches per year, 2 1,000 person sales meetings, 8 major sporting events per year, several training programs throughout the year and other events as requested
  • These include all marketing tools, hospitality contract negotiations (hotels, food and beverage, transportation (air and ground), training, etc.), public relations, promotional programs, direct-mail pieces, creative development, and online marketing programs
  • I assisted in the development and launch of key new products, SEO/SEM programs, media relations and management, collateral, integrated marketing campaigns, competition analysis, and complete metrics and measurements
  • Tracked, projected, and reported both advertising and lead generation marketing programs
  • Provided leadership and direction to my marketing teams to guide the creation of marketing plans and ensure congruence with objectives of all business units
  • Assisted with the branding and positioning for introduction and long-term sales and marketing support of new products into the marketplace and manage all aspects of numerous product launches, logistics, and execution
  • Responsible for relationship management, marketing communications and programs, product marketing and marketing strategy development for all brands and products, services, e-commerce, e-services, and communication plans for internal customers, alliance partners and vendors.

Education

BS - Hotel Administration & Marketing

University of Nevada - Las Vegas
Las Vegas, NV
01.1988 - 01.1992

Skills

  • Marketing
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Timeline

Manager, Global Channel Partner Program

Kent Emeson
07.2019 - Current

Partner Marketing Manager

Serenova
07.2018 - 03.2019

Global Events & Marketing Manager

HP
02.2014 - 10.2017

Manager, Meetings and Events Team

CWT
12.2011 - 02.2014

Senior Marketing Manager

Adometry, Google
01.2010 - 12.2011

Owner, Events and Marketing Consultant

Earson Marketing
08.2006 - 12.2009

Exhibit & Event Marketing Manager

Houghton Mifflin Harcourt
02.2002 - 08.2006

BS - Hotel Administration & Marketing

University of Nevada - Las Vegas
01.1988 - 01.1992

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Kent EmesonGlobal Marketing Communications & Operations