Kent Krebeck

Marketing Manager

Maverick Boat Group/Malibu Boats Inc.

11.2017 - Current

Developed and executed annual marketing plans for multiple brands to enhance brand equity, aspiration, and market share
Managed digital (Google + Meta) and print advertising, and collaborated with the Finance team to oversee the annual marketing budget
Utilized CRM automation software (Aimbase/Rollick) to support dealer sales and conducted customer surveys and email nurture campaigns to gather leads and feedback for marketing strategies
Led the planning and execution of photo and video shoots for product campaigns, and managed all creative content for the brands
Orchestrated cross-functional teams to implement integrated marketing initiatives and drive product launches
Managed social media, websites, and forums for all brands, and spearheaded the development of a boat builder tool
Provided traditional and drone photography/videography for the past seven years
Professionally edited all video and photo content for MBG brands
Acting as the main point of contact and guide for customer factory tours
Participating in and contributing to new product development meetings
Creating and managing an Ambassador Program with over 20 ambassadors
Managing deliverables, contracts, and relationships with five fishing TV shows
Handling all social media activities for all four brands, including the MBG group pages, as well as YouTube, Vimeo, and LinkedIn
Managing all websites for all brands
Overseeing the MBG forum with thousands of users
Developed and managed boat builder tool for Cobia and Pathfinder
Created all layered imagery for boat builder tool
Planned, managed, and hosted fourteen owners events at prominent venues
Orchestrated and participated in fourteen major boat shows
Designed and managed full apparel/gear line for each brand
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Optimized website content for improved search engine rankings and increased web traffic.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Performed market segmentations, targeting and positioning for each product line.
Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Created and managed social media campaigns to increase brand engagement.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Managed budget allocation and resource utilization to maximize marketing ROI.
Devised content strategy to effectively engage target audiences.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Coordinated with design and media teams to develop high-quality creative assets.
Continually maintained and improved company's reputation and positive image in markets served.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Improved website visibility through development and implementation of SEO strategies.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Optimized email campaigns to increase open and click-through rates.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Conducted market research to identify new opportunities and target markets.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Generated sponsorships with related and partnering entities to enhance marketing objectives.

Summary

Overview

Work History

Marketing Manager

Partner

Education

Bachelor of Science - Marketing

Skills

Softwareandtools

Timeline

Marketing Manager

Partner

Bachelor of Science - Marketing

Similar Profiles

Ilai GomezIlai Gomez

Stanley LovittStanley Lovitt

Jonathan LainezJonathan Lainez