Overview
Work History
Education
Skills
Websites
Timeline
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Kenya Staley

Glendale,CA

Overview

2025
2025
years of professional experience

Work History

Associate Manager of Influencer Marketing

Tower 28 Beauty
10.2023 - Current
  • Spearheaded comprehensive influencer strategies that boosted brand awareness, increased engagement, and generated authentic brand conversations across TikTok, Instagram, and other social platforms.
  • Organized a 1,000+ influencer mailer program on a monthly basis, managing influencer scouting and outreach within a two-week timeline to maintain a steady stream of brand-driven content.
  • Tracked and analyzed campaign KPIs using Tribe Dynamics, providing regular performance reports to senior leadership and adjusting tactics based on top-performing content and creators.
  • Supervised affiliate gifting programs for large-scale campaigns, coordinating with teammates to approve over 100 influencer collaborations weekly and providing custom messages to build rapport and brand loyalty.
  • Cultivated long-term influencer relationships by personalizing outreach efforts and collaborating with high-engagement creators, leading to strong, ongoing brand advocacy.
  • Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
  • Mentored junior team members, contributing to their professional growth and skill development.

Influencer Marketing Coordinator

Starface World Inc
01.2022 - 10.2023
  • Successfully scaled an influencer program, managing over 4,000 content creators, influencers, and celebrities
  • Reporting on KPI's monthly to direct team + leadership
  • Moderating and handling organic and paid influencer content on a daily basis across Starface's social media channels (Instagram, Twitter, TikTok, YouTube), including responding to comments, direct messages, and mentions within 24 hours
  • Draft talent asks, manage content reviews/approvals, and ensure posts go live on schedule
  • Execute paid influencer campaigns from start to finish, including but not limited to managing budgets, negotiating rates, and managing relationships

Contract Content Creator

Canopy
  • Optimized content for specific platforms (TikTok, Instagram, etc.), leveraging knowledge of platform trends and algorithms to maximize reach and engagement.
  • Maintained open communication with clients, providing regular updates, creative drafts, and post-campaign reports to align content outcomes with client expectations and goals.
  • Styled and curated content with a distinct visual aesthetic, ensuring a cohesive brand image across all content formats and creating a memorable brand presence that attracted new audiences.

Contract Content Creator

Dedcool
  • Collaborated with Dedcool on a contract basis to deliver timely, on-brand content, ensuring alignment with brand voice and increasing post-engagement metrics.
  • Produced high-quality social media content, creating engaging visuals, captions, and storytelling elements that aligned with brand guidelines and resonated with target audiences.
  • Applied current editing and photography tools to tell great stories.

Marketing Intern

Starface World Inc
11.2020 - 01.2022


  • Work directly with the Marketing team to ensure messaging is “on brand,” up-to-date, and effective
  • Directly reach out to influencers on Instagram, YouTube, and TikTok to seed 1000+ products a week
  • Fulfill internal sample + seeding requests on a daily basis
  • Track influencer posts + send-to-post ratio each week for new product launches and evergreen seeding
  • Ideate and execute content for Instagram and TikTok

COMMUNICATIONS INTERN

Assemblymember Reyes Office
11.2019 - 03.2020
  • Write interesting and effective press releases, prepare information for media kits, and maintain a public website
  • Participate in the development of an online marketing strategy
  • Assist the communications director with speeches and talking points for public events
  • Supported public relations managers with writing, researching, and preparation of materials

Communications Intern

Mayor Garcetti's Press Office
01.2020 - 03.2020


  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style
  • Helped with photo and video production and performed visual and sound editing tasks
  • Assisted with marketing strategy development to increase public awareness and community engagement

Education

Bachelor of Arts - MASS COMMUNICATION AND JOURNALISM

California State University - Fullerton
Fullerton, CA

Skills

  • Social Media Savvy – Staying up-to-date with social media platforms, trends, and algorithm changes to inform campaign tactics and improve engagement
  • Influencer Relationship Management – Building and nurturing strong, authentic relationships with influencers to drive long-term brand advocacy
  • Trend Spotting and Cultural Awareness – Identifying relevant cultural and industry trends to shape campaigns that resonate with the brand’s audience
  • Project Management – Balancing multiple campaigns and partnerships simultaneously while ensuring timely delivery of all components

Timeline

Associate Manager of Influencer Marketing

Tower 28 Beauty
10.2023 - Current

Influencer Marketing Coordinator

Starface World Inc
01.2022 - 10.2023

Marketing Intern

Starface World Inc
11.2020 - 01.2022

Communications Intern

Mayor Garcetti's Press Office
01.2020 - 03.2020

COMMUNICATIONS INTERN

Assemblymember Reyes Office
11.2019 - 03.2020

Contract Content Creator

Canopy

Contract Content Creator

Dedcool

Bachelor of Arts - MASS COMMUNICATION AND JOURNALISM

California State University - Fullerton

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Kenya Staley