KENYON ASKEW, JR.

Reporting to the VP, Advancement. This position leads NCC's marketing, public relations and communications. Also, with team develops innovative engagement strategy for internal and external stakeholders to effectively and consistently deliver a unique experience to campus-partners and guests while advancing constituent relationships in accordance with college's goals.

• Provides direct oversight of the Marketing Department
• Responsible for overseeing college communications, graphic design, printing, website management, public relations, social media and marketing
• Coordinates and directs all College marketing initiatives to best represent the College to a variety of audiences, internal and external stakeholders
• Work regularly with Provost/Chief Academic Officer (CAO)/Student Development Officer (SDO) and staff to develop data-driven strategic processes and initiatives to support enrollment
• Serve as strategic advisor to President and Provost/CAO/SDO
• Leverage strategic opportunities in Student Services and throughout campus using 'one college' concept to support and foster enrollment of all students
• Work with departments across campus to embed recruitment and enrollment processes and mindset into departmental operations
• Serve as NCC brand manager, create marketing, PR and news content
• Responsible for creating concepts to enhance campus from a customer relations perspective
• Serve as lead strategist for PR/advertising/marketing.

Accomplishments:

• Increased local and state media relationships to ensure more coverage of notable projects at NCC
• Lead new strategic engagement initiatives: Comprehensive Weekly Calendar, Monthly Department Highlight, streamlined internal Media/Coverage request
• Lead and work with Continuing Education staff to ensure prospective student leads and web interest tools are being utilized and managed appropriately for the overall goal to convert prospective students to enrolled. Set standard for teams reporting and operation.
• Initiated and led team to develop full scale registration day dedicated to help newly enrolled and returning students with one stop shop help assistance through registration process. Resulted in 250 registered students.
• Developed and led team to construct a new campus life student experience that incorporates multiple departments, initiatives, and collateral from project inspiration to implementation
• Set priority and led on-campus Print Shop to successfully execute first Every Door Direct/Carrier Route mailing (typically done through marketing agency and not in-house for institution)
• Coordinate and facilitated all logistics for PBS ncIMPACT series filming to highlight NCC as an educational institution in the Mental Health arena
• Serve as member of the New Student Orientation team to revamp and improved orientation experience for students
• Led campus wide printer vendor transition (Sharp to Systel) and managed/provided supervision of cross-functional team of institutional technology staff and Systel technicians to replace 14-fleet (department) copiers and 2 large format production units (in Print Shop)
• Developed Virtual Dual-Enrollment/CCP Information Sessions - geared specifically to influencers (i.e., parents, grandparents, guardians)
• Led media relations operation for President Joe Biden and First Lady Dr. Jill Biden visit to campus coordinate media access (interviews, presidential prep, work with WH Associates); Assistance in and coordinate visit
• Led media relations and operation for Congressman Don Davis visit to campus
• Manage $150,000 budget for MarCom strategy
• Serve as integral member of President's Administrative Council

The Public Relations and Marketing Lead plans, directs and implements public relations, marketing and communications initiatives as delegated and assigned by the Vice President of Strategy & Communications. Coordinates communications between the constituents of UNC Health Nash and its affiliates, employees, the news media and the general public as delegated and assigned. The position also serves as project manager for a host of marketing projects and assist in strategic plan coordination and facilitation for corporate strategic plan.

• Coordinate and serve as liaison for media contacts of hospital
• Coordinate and manage external vendor partners (Advertising, Website, and Graphic Design)
• Coordinate and manage local broadcast partnership (pitch interviews and handle logistics for appearances)
• Prep executive staff members, physicians, and department managers for interviews (includes developing talking points and prep documents)
• Develop and coordinate hospital press releases
• Serve as project manager on internal marketing projects
• Serve as Web Master and point of contact for web vendor
• Serves as in-house design lead for multiple hospital committees and department managers
• Serve as point of contact for in-house marketing materials (Campus maps, brochures, booklets, informational, etc.)
• Lead Community Events in absence of Director of Community Development
• Assist VP of Strategy & Communications in facilitation and coordination of FY23 Strategic plan
• Develop and author Crisis Communications plan for UNC Health Nash in first year
• Assisted with 'Nash UNC Health Care' to 'UNC Health Nash' brand change included external affairs (media, vendors, partnerships) and migration of branded materials to operate under the new name/logo.

The Director of Communications is tasked with leading the church's all communications and branding (bulletin production, e-newsletter, Audio-Visual support, web page, social media production, etc.) efforts. This position supervises the following fields: Publications, Digital Communications, Church Master Calendar, Church Data and Master Records, and Church Communications support. The Director of Communications reports to the Head of Staff of the Church and is a member of the senior staff.

• Develop, coordinate, and managed all publications for church administration and 1300 member congregation
• Served as Head of Communications (internal and external) for the organization
• Served as Web Master and point of contact for web vendor
• Served as production director (video and audio) for church services and other organization functions
• Served as developer and editor of newsletter production in coordination with Head Pastor/Head of Staff and Associate Pastor
• Develop and managed graphic design materials for the organization
• Manage and coordinated all campus facilities use.

This position was crafted by the President and student. The liaison was tasked with working with the President of the College to increase student engagement throughout the student body from a student leader perspective. The liaison was tasked with bringing a student perspective to what the college could do better to increase the appeal of the college to new students. The liaison was also tasked with collaboration between fellow student leaders; advising the president on campus concerns; assessment evaluations; and creating student led conversations for data collection. The liaison reported to the President of the College.