Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Websites
Certification
Affiliations
References
Timeline
Generic

Kerensa Okano-Frazier

Katy,TX

Summary

Dynamic marketing professional with a proven track record at the Law Office of Bryan Fagan, PLLC, excelling in project management and data analysis. Expert in developing innovative marketing strategies and enhancing brand engagement through social media. Skilled in budget management and team leadership, driving significant growth and campaign effectiveness.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Manager

Law Office of Bryan Fagan, PLLC
Houston, TX
03.2022 - Current
  • Monitored competitor activities to identify industry trends and opportunities for growth.
  • Developed and executed marketing plans for new product launches.
  • Managed social media accounts and campaigns to enhance brand engagement.
  • Tracked budgets for all marketing initiatives, providing regular performance updates.
  • Generated innovative promotional ideas to drive sales increases.
  • Performed market analysis to understand target audiences better.
  • Evaluated marketing campaign effectiveness using analytics tools and metrics.
  • Supervised a team of junior marketers in project execution and development.

Intake Manager

Law Office of Bryan Fagan, PLLC
Houston, TX
02.2020 - 03.2022
  • Conducted regular reviews of intake processes to enhance documentation and workflow efficiency.
  • Coordinated communications among internal staff, external partners, and clients on intake request statuses.
  • Developed reports analyzing program performance indicators to inform decision-making.
  • Provided technical assistance for electronic systems utilized in the intake process.
  • Monitored intake progress and delivered constructive feedback to staff members.
  • Ensured compliance with laws and regulations governing intake processes.
  • Created training materials and facilitated team meetings to improve intake procedure effectiveness.
  • Maintained accurate client records while developing and implementing strategies for high-quality service delivery.

Intake Specialist

Law Office of Bryan Fagan, PLLC
Houston, TX
09.2018 - 02.2020
  • Generated reports detailing monthly appointment booking activities across organization.
  • Processed cancellations and rescheduling requests promptly while ensuring accurate record-keeping.
  • Developed strategies to enhance customer engagement through optimized scheduling procedures.
  • Collaborated with cross-departmental teams to facilitate seamless communication during scheduling.
  • Maintained precise records of scheduled appointments using a comprehensive database system.
  • Scheduled client appointments, allotting appropriate time for each session.
  • Trained new staff on company policies and procedures related to appointment operations.
  • Resolved client complaints swiftly while upholding high standards of professionalism.

Front End Supervisor/Assistant Bookkeeper

Kroger
Huntsville, TX
07.2015 - 03.2019
  • Developed processes to enhance accuracy and efficiency of monthly closing procedures.
  • Prepared month-end closing tasks, including accruals and adjusting entries.
  • Analyzed financial data on assets, liabilities, and capital; produced summary report for management review.
  • Ensured accurate payroll processing by managing staff schedules and related tasks.
  • Trained new hires in POS systems, store policies, safety protocols, and customer service standards.
  • Maintained organized work environment by stocking shelves and cleaning post-shift.
  • Ensured compliance with cash management laws at federal, state, and local levels.
  • Executed daily bank deposits accurately following company guidelines.

Education

Bachelor of Science - Criminal Justice

Sam Houston State University
Huntsville
08-2018

Skills

Marketing Strategy & Execution

SEO & Social Media Marketing 

PPC Campaign Management 

Google Ads Expertise
ROI-Focused Strategies 

Geo-Targeting Techniques 

Bid Management Skills
Conversion Tracking Methods 

Campaign Evaluation & Market Analysis
Local Search Optimization 

SEO Strategy Development

Analytics & Reporting

Data Analysis & Reporting 

Google Analytics Proficiency
Performance Analysis Metrics 

ROI Measurement & Optimization
Conversion Funnel Tracking

Project Management & Leadership

Project Management & Team Leadership 

Budget Management & Strategic Planning
Training & Mentoring 

Attention to Detail

Tools & Platforms
CRM Software (HubSpot, Keap, Clio, LawPay, Setmore, Calendly) 

Google Ads & Analytics
Campaign Dashboards & Reporting Tools

Additional Skills
Notary Services 

Client-Facing Communication 

Legal Document Support

Accomplishments

  • Dean's List

Languages

English
Native/ Bilingual
Japanese
Professional

Certification

  • Texas Notary Public

Affiliations

  • Event Planner, Legal Education Workshops
    Organized and executed firm-hosted events such as Estate Planning 101, Divorce & Custody Q&A, and other client-facing workshops; oversaw logistics, promotion, and on-site coordination to increase engagement and client acquisition.
  • Podcast Host & Producer, The Legal Lounge
    Launched and produced the firm’s official podcast covering family law, estate planning, and criminal defense topics. Managed episode planning, guest coordination, recording, editing, and promotion across platforms.
  • Community Outreach Volunteer, Autism Speaks
    Represented the firm at Autism Speaks community events and awareness initiatives; supported outreach efforts to connect with families in need of legal guidance and promote inclusivity in firm-sponsored programs.

References

References available upon request.

Timeline

Marketing Manager

Law Office of Bryan Fagan, PLLC
03.2022 - Current

Intake Manager

Law Office of Bryan Fagan, PLLC
02.2020 - 03.2022

Intake Specialist

Law Office of Bryan Fagan, PLLC
09.2018 - 02.2020

Front End Supervisor/Assistant Bookkeeper

Kroger
07.2015 - 03.2019

Bachelor of Science - Criminal Justice

Sam Houston State University

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Kerensa Okano-Frazier