Hi, I’m
KERI BONFILI
Communications Director
Matthews,NC
Summary
Diligent Communications Leader with 15-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Highly articulate writer with strong aptitude for creating engaging content.
Overview
17
years of professional experience
1
Certification
Work History
Thekbonfili.com
Communications Consultant
07.2015 - Current
Job overview
- Drove $50M in revenue through executing national media strategy.
- Piloted program which increased lead generation by 73% and revenue YOY by 46%.
- Improved associate engagement and satisfaction by 42%.
- Collaborated to secure philanthropic partnerships with Feeding America, Second Harvest Food Bank, Boys & Girls Clubs of America, American Cancer Society, and Habitat for Humanity, and more.
- Led agency which owns and manages end-to-end communications and collaboration with key internal stakeholders for broad range of Beauty, CPG, Healthcare, and Retail clients with urgent executive communications, internal communications, and public relations needs.
- Consistently collaborate with client partners and communications/digital/SEO strategists to drive buy-in and alignment on content strategy while managing enterprise-wide global communications efforts.
- Provide best-in-class storytelling expertise and development of compelling newsworthy content in the form of press materials, media Q&As, executive communications, and data-based strategy to clients.
- Consistently provide clients’ executive leadership on deadline-driven media relations, brand positioning, crisis communications, and reputation management initiatives.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Cultivated strong corporate image and identity with clear branding.
- Fostered positive relationships with key business journalists in national and trade publications.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Drafted speeches for company executives and advised on media talking points.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Acted as liaison between media and company during press releases and interviews.
LGA
Vice President of Communications
05.2012 - 07.2015
Job overview
- Supervised and collaborated with 50 digital marketing and technology experts specializing in: advertising, creative, digital content strategy, executive communications, planning & research, earned, owned, paid and shared media.
- Supported CEO and 20 team members in administrative functions and systems.
- Increased stakeholder engagement by 60% and generated thousands of traditional/social media placements for beauty, healthcare, retail and technology clients by delivering branded events and digital assets via town halls, live events on social platforms and exciting loyalty program initiatives.
- Optimized market awareness of clients’ brand announcements through product launch events/webinars, strategic partnerships, social responsibility initiatives, and key milestone activations.
- Authored fresh and engaging press releases and prepared complete press kits.
- Managed editorial calendars and rescheduled PR events and meetings.
- Developed and implemented short- and long-term communications strategies.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Represented company at multiple public forums and conferences.
- Managed media relations and campaigns to address public communications in crisis situations.
- Acted as point of contact for inbound media related calls.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Taught in-house employees strategies for successful internal and external communications.
- Developed and promoted corporate brand, images and identity to media and public.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
SBC Advertising
Management Supervisor
03.2008 - 04.2012
Job overview
- Led 25-person, digital communications, graphic design, copywriting, and PR team for agency's roster of CPG, Building Products, Financial Services, Healthcare and Retail clients.
- Defined clear targets and objectives and communicated to other team members.
- Evaluated employee performance on monthly basis and conveyed constructive feedback to improve skills.
- Designed, collaborated, and executed cutting-edge executive communications, PR, and social media programs for global project and retainer-based clients as part of award-winning integrated agency team.
- Managed social media communities for Elmer’s Products, Bed Bath & Beyond, Ohio Tuition Trust Authority and X-ACTO.
- Directed team which developed agency best practices for online/social listening, brand reputation management and provided executive communications thought leadership for new business efforts.
- Directed training and retraining of employees to boost performance and enhance business results.
Cochran GroupColumbus, OH
Account Manager
01.2006 - 01.2008
Job overview
- Performed PR, executive communications and internal communications initiatives for 20+ project and retainer-based clients at successful boutique communications agency supporting clients across several CPG, healthcare, non-profit, retail and wellness organizations.
Education
Columbia College ChicagoChicago, IL
Bachelor of Arts from Communications
Skills
- Public Relations
- Media Relations
- Corporate Communications
- Internal and External Communications
- Stakeholder Communications
- Crisis Communications
- Messaging Strategy
- Strategic Communication
- Public Speaking
- Customer Engagement
- Influencer Marketing
- Social Media Trend Analysis
- Content Writing and Editing
- Technologies: Microsoft Office 365, Critical Mention, PR Newswire,
Affiliations
Public Relations Society of America
National Association of Women Business Owners
Certification
Accreditation in Public Relations (APR)
Timeline
Communications Consultant
Thekbonfili.com
07.2015 - Current
Vice President of Communications
LGA
05.2012 - 07.2015
Management Supervisor
SBC Advertising
03.2008 - 04.2012
Account Manager
Cochran Group
01.2006 - 01.2008
Columbia College Chicago
Bachelor of Arts from Communications
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