Summary
Overview
Work History
Education
Skills
Certification
Timeline
AdministrativeAssistant
Keri Lee

Keri Lee

Hideaway,TX

Summary

Experienced Technical Campaign Manager with a decade of expertise in marketing, specializing in digital strategies. Proficient in managing databases with millions of contacts and sending out billions of emails annually. Skilled in tailoring solutions to meet client needs, streamlining processes, and implementing automation. Passionate about mentoring and coaching new team members to drive client and company success at Ansira.

Overview

20
20
years of professional experience
7
7

Certifications

Work History

Assoc. Director, Technical Campaign Management

Ansira
03.2016 - Current
  • Manage the execution of flawless, on-time Email, SMS, & Push campaigns.
  • Day-to-day responsibilities include participating in client strategy sessions, preparing scope & level of effort estimates for campaign-related activities, documenting campaign requests, managing client expectations, & disseminating information to team members as necessary.
  • Also includes the QC of dynamic content, personalization, data integrity, audience selection, deployment configuration & post-send monitoring/analysis.
  • Collaborating across departments (Strategy, Digital, Data Sciences/Insights, Client Partnership) to build impactful campaigns to meet the goals of all stakeholders.
  • People management responsibilities include overseeing team members to confirm adherence to internal procedures, executing campaigns per clients’ expectations & assisting with their career growth & goals.
  • Interviewing potential candidates to fill various open positions within our department.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Portfolio of clients includes (current & previous): La-Z-Boy, T. Marzetti Company, Synovus Bank, Brinker International (Chili’s & It’s Just Wings), Sally Beauty, T. Marzetti Company, Synovus Bank, Chick-fil-A, Serta Simmons/Beautyrest, Aruba Tourism, Edible Arrangements, LendingPoint, and several others.

Membership Services Coordinator

Dallas County Dental Society
07.2012 - 03.2016
  • Coordinated volunteer recruitment efforts, facilitating smoother event planning and execution processes.
  • Developed targeted marketing campaigns for membership promotions, increasing overall enrollment numbers.
  • Played an instrumental role in developing new membership programs that catered to diverse market segments and interests.
  • Spearheaded the implementation of a new CRM system, streamlining membership management processes.
  • Collaborated with team members to plan and execute successful events for both existing and prospective members.
  • Managed membership database updates, ensuring accurate record-keeping and timely communications with members.
  • Maintained open channels of communication between staff and members, promoting transparency and trust building within the organization''s ecosystem.
  • Established strong relationships with members, fostering a sense of community and loyalty within the organization.

Education

Bachelor of Business Administration -

LeTourneau University
Longview, TX
12-2003

Skills

  • Experience in various Platforms: Salesforce Marketing Cloud, MessageGears, Hubspot, Validity’s Everest, Litmus, Basecamp, Workfront, Jira/BigPicture, Trello
  • Microsoft Office, Workday, read basic SQL & HTML
  • Campaign/Project management
  • Email audience segmentation
  • Client support/consultation
  • Relationship building
  • Verbal and written communication
  • People management
  • Operations management
  • Project management

Certification

  • Salesforce Certified Marketing Cloud Email Specialist - Issued April 2021
  • Bloomreach Academy Certifications - Issued 2025 - Engagement Crash Course, Engagement Foundations Full course - Partners, Engagement Omnichannel Orchestration - Partners, Engagement Product Recommendations, Engagement SMS - Partners, Discovery Crash Course - Partners
  • Zeta Marketing Platform: Jump Start and Advantage Courses

Timeline

Assoc. Director, Technical Campaign Management

Ansira
03.2016 - Current

Membership Services Coordinator

Dallas County Dental Society
07.2012 - 03.2016

Bachelor of Business Administration -

LeTourneau University

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