Dynamic communications professional with 25 years of proven leadership in marketing and communications across non-profit sectors, theological education, and grant-making. Expertise in advancing organizational missions through strategic communication initiatives that foster connections and collaboration among stakeholders. Committed to driving impactful messaging that resonates with diverse audiences while enhancing brand visibility and engagement. Passionate about leveraging extensive experience to contribute to organizational growth and mission fulfillment.
Hi, I’m
Keri Liechty
Memphis,IN
Summary
Overview
27
years of professional experience
Work History
FREELANCE COMMUNICATIONS CONSULTANT
Freelance Communications Consultant
04.2025 - Current
Job overview
- Providing fractional communications leadership to manage email marketing, social media, advertising, and more
- Strengthening organizational identity with a custom brand strategy and in-depth audience analysis, designed to boost clarity, credibility, and connection
- Developing and managing marketing & social media strategy to implementing and refinement
- Designing comprehensive strategic communications plans to align missional vision with the action plans
EASTSIDE CHRISTIAN CHURCH
Kids Ministry Assistant
04.2025 - Current
Job overview
- Provide ministry assistance for elementary and early childhood areas including teaching, technical support and programming
- Develop and execute volunteer communications and support including email newsletter, event planning and digital media
LOUISVILLE INSTITUTE
Assistant Director of Marketing & Communications
05.2022 - 10.2024
Job overview
- Developed and executed $499,000 Communications Capacity Building grant funded by Lilly Endowment Inc. to expand communications capacity of the Louisville Institute, including branding and team continuing education opportunities
- Developed strategic communications plan and implementation for $18 million continuation grant funded by Lilly Endowment Inc., including press releases and multi-year planning
- Conducted audience analysis and communications audit of Louisville Institute brand and positioning
- Strategized development and project management of $130,000 database rebuild with outside vendor, developing custom-built Nova Laravel database and online application portal
- Structured and executed the LI communications budget ($75,000/yr.) & portfolio, including social media, website, newsletter, online advertising, print advertising and strategic event sponsorships
- Developed and oversaw Louisville Institute online application process (receiving 800-1000 applications/year) and grant/fellowship awarding (approximately 80-100 awards/year)
- Supervised communications work contracted consultants & outside vendors (VIA Studios, Park Printing)
- Served on planning team for Center for Congregations for Lilly Endowment Communications Consultation in 2024 and pre-planning for 2025 event
- Guided coordination of five yearly grantees & fellows conferences with 40-60 participants, including participant vocational formation experiences, small group development, communications and technical support
- Designed two yearly Louisville Institute events at the American Academy of Religion conference to connect with grantees in theological education and publicize grant funding opportunities
- Performed administrative support of three fellowships: Dissertation, Doctoral, and Postdoctoral Fellowship programs, including application processing, communication, & grant management
LOUISVILLE INSTITUTE
Communication Coordinator
09.2015 - 05.2022
Job overview
- Managed the LI communications portfolio, including: social media, website & newsletter
- Provided administrative support for five grant programs: Pastoral Study Project, Project Grant for Researchers, Sabbatical Grant for Researchers, First Book Grant for Minority Scholars and Sabbatical Grant for Pastoral Leaders
- Created advertising/promotion of LI programs in print, web, newsletter and email blasts
- Administered and updated website and database
- Collaborated with team for event management of five large and 8-10 small events
- Additional administrative responsibilities
LOUISVILLE INSTITUTE
Administrative Assistant to the Associate Director
03.2001 - 09.2015
Job overview
- Provided administrative support of five grant programs
- Managed advertising/promotion of grant programs and LI brand awareness
- Administered and updated website and database
- Coordinated with Associate Director for event management
AHEAD HUMAN RESOURCES
Marketing Director
02.2000 - 03.2001
Job overview
- Designed forms, postcards, brochures, and other promotional material to promote B2B services
- Developed nation-wide advertising campaign for franchise expansion
- Coordinated in-house and off-site seminars, including promotional & advertising support
- Conducted client interviews to create client testimonial campaign (radio & print)
COMMUNITY TELEPHONE
Corporate Communications Specialist
01.1999 - 01.2000
Job overview
- Coordinated involvement of yearly Evansville Fall Festival, including promotional materials, event booth and online advertising
- Arranged & organized corporate sponsorship of Evansville's Riverfest (1999), including promotional materials, event booth and online advertising
- Produced and wrote bimonthly editions of Connection Online Newsletter for customers
- Created internal communications content of Intranet site for Qcc Inc.
- Issued monthly promotional material in Evansville area
- Produced corporate media listings for each market
Education
PURDUE UNIVERSITYWest Lafayette, IN
Master of Science from Communication, emphasizing Strategic Communications
05-2026
University Overview
Relative Course Work: Introduction to Strategic Communications, Communications Ethics, Communications Research, Personal Branding, Strategic Communications and Social Media, Persuasive Communications & Advertising Strategy
UNIVERSITY OF SOUTHERN INDIANAEvansville, IN
Bachelor of Arts from Communications, emphasizing Public Relations, Spanish
05.1999
University Overview
Relative Course Work: Public Relations Management, PR Campaigns, Marketing, Mass Communications, Advertising, Computer Information Systems, Public Relations Writing, Publication Design, Creative Writing, Photography
Skills
- Effective strategic communications
- Mission-driven mindset
- Innovative problem resolution
- Cross-functional communication skills
- Team-based learning and leadership
- Database administration
- Brand recognition strategies
- Experience with Canva tools
- Proficient in Microsoft Office Suite
- Skilled in Adobe tools
- Skilled in Slack collaboration tools
- WordPress management
- Brand strategy development
- Social media management
- Strategic marketing communications
- Content strategy development
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
Affiliations
- Public Relations Society of America
Timeline
Freelance Communications Consultant
FREELANCE COMMUNICATIONS CONSULTANT
04.2025 - Current
Kids Ministry Assistant
EASTSIDE CHRISTIAN CHURCH
04.2025 - Current
Assistant Director of Marketing & Communications
LOUISVILLE INSTITUTE
05.2022 - 10.2024
Communication Coordinator
LOUISVILLE INSTITUTE
09.2015 - 05.2022
Administrative Assistant to the Associate Director
LOUISVILLE INSTITUTE
03.2001 - 09.2015
Marketing Director
AHEAD HUMAN RESOURCES
02.2000 - 03.2001
Corporate Communications Specialist
COMMUNITY TELEPHONE
01.1999 - 01.2000
UNIVERSITY OF SOUTHERN INDIANA
Bachelor of Arts from Communications, emphasizing Public Relations, Spanish
PURDUE UNIVERSITY
Master of Science from Communication, emphasizing Strategic Communications
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