Keri Smasal
Bloomington,MN
Summary
Experienced in interior design, specializing in collaborative efforts with designers and clients to create beautiful and functional spaces, that represent their lifestyle and taste. Successfully manage and coordinate residential and commercial projects from concept through completion with superb attention to detail that meets and exceeds client expectations. Three years’ experience in creating floor plan drawings, sourcing furnishings, textiles and accessories and maintaining and updating sample libraries. In-depth knowledge of space planning, furniture arrangements and up-to-date styles and trends.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Showroom Design Consultant
Fireclay Tile
06.2024 - Current
- Serving homeowners and Interior designers with tile design appointments
- Offering design packages, project review, quoting project with timeline and shipping to complete remodel.
- In market presentations educating design firms on tile collections, trim options, and new product information.
- Sample library updates for design firms. Answering calls and emails promptly to support designers with renderings, quoting, and order status information.
- Responsible for driving sales in the midwest territory by building relationships and prospecting for design firms.
- Housed in Room & Board to service homeowners and build from the design ascetic of Room & Boards furnishings. Offering tile design and color options that compliment the history of the home and the clients vision.
Showroom Design Consultant
The Sitting Room Design Studio
11.2022 - 06.2024
- Assisting Interior designer in full remodel to new build projects.
- Managing all purchase orders and incoming furniture orders up to the install.
- Participated in onsite meetings with contractors and architects with designer to plan lighting, design strategies, and approve paint selections with client
- Creating design boards with floor plans and furniture selections to further elevate the presentation.
Design Assistant
Gabberts
09.2020 - 11.2022
- Assisted interior designer in designing and creating comfortable and functional environments to represent clients' lifestyle, taste and budget.
- Assisted clients with budget considerations and materials to meet project objectives and design scheme.
- Developed key client relationships by providing design solutions that met needs and budgets without compromising quality or design intent.
- Creating space planning concepts, color palette selections and textile presentations.
- Consulted with clients to determine architectural preference to meet overall design goals.
- Scheduled home consultations to present sample fabrics and provide furniture and accessory recommendations.
- Assist designers at job sites to take notes and record space measurements to create floor plans.
- Ordered samples from vendors to handle presentation creation activities.
- Drafted room layouts and produced furniture and lighting plans using Room Planner.
- Generated estimates and invoices for projects.
- Managed clients and vendor accounts by creating invoices and purchase orders and organizing payments and deposits.
- Created professional presentations to clearly communicate design intent and direction.
- Led interior design across conceptual, schematic, design development and construction document phases.
- Designed floor plans and material boards for review and presentation.
- Photographed progress and finished projects.
Jewelry Sales Consultant
Scheherazade
03.2018 - 09.2020
- Worked with individual clients to design unique pieces, communicating effectively to establish vision and specifications.
- Completed accurate retail and wholesale valuations of metals, gemstones and completed works.
- Estimated repair costs based on expected labor and materials requirements.
- Applied knowledge of clarity, symmetry, and other factors to assign quality grades to stones.
- Met with customers throughout jewelry making processes to define needs and expectations, discuss budgets, showcase designs and assess satisfaction.
- Examined completed products and unmounted gemstones to produce appraisals based on pricing guidelines, market knowledge, stone grades and rarity.
- Delivered fully repaired, resized and polished pieces according to customer requirements while maintaining high satisfaction.
- Offered clients and employees expertise on repair needs, educating about feasible repairs and potential problems.
- Conducted thorough inspections and cleanings of jewelry items to evaluate expected durability and construction quality.
- Offered clients and employees expertise on repair needs, educating about feasible repairs and potential problems.
- Evaluated every incoming piece to document dimensions and existing flaws.
- Sized, selected and cut individual gemstones to fit new and existing pieces.
- Completed accurate measures of customers to produce well-sized pieces proportional to individual dimensions.
Assistant Manager
Pandora Jewelry
01.2016 - 03.2018
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Increased sales revenues by promoting complementary products and educating customers about store promotions.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Assisted in organizing and overseeing assignments, planning, and coordinating in-house and outsourced resources.
- Set and enforced policies focused on increasing team productivity and strengthening operational efficiency.
- Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
- Planned team-building exercises to increase employee performance and job satisfaction.
- Reviewed sales and gross profit reports to determine options for increasing market growth.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
Education
Associate of Arts - Photography and Digital Imagery
Minnesota Community and Technical College
Minneapolis, MN07.2005
Skills
- Design planning
- Creative design layouts
- Vendor relationships
- Project presentations
- Creating functional spaces
- Collaborating with clients and designers
- Superb eye for color and scale
- Space planning
- Cost estimations
- Teamwork skills
Certification
Internal design training and certification in interior design with Gabberts design studio. Training included experience in working with clients to create a functional space using light, color, well-crafted products, scale and design.
Timeline
Showroom Design Consultant
Fireclay Tile
06.2024 - Current
Showroom Design Consultant
The Sitting Room Design Studio
11.2022 - 06.2024
Design Assistant
Gabberts
09.2020 - 11.2022
Jewelry Sales Consultant
Scheherazade
03.2018 - 09.2020
Assistant Manager
Pandora Jewelry
01.2016 - 03.2018
Associate of Arts - Photography and Digital Imagery
Minnesota Community and Technical College