Keriden Hamilton
Killeen,TX
Summary
Dedicated employee with strong work ethic. Willing to relocate to: Houston, TX Authorized to work in the US for any employer
Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Manager
Carter Home & Commercial
06.2025 - Current
- Key responsibilities include developing and executing marketing strategies, managing budgets and timelines, overseeing content creation, analyzing campaign performance, and collaborating with cross-functional teams. Showcase experience with digital marketing, market research, and brand management.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Unit Director
Boys & Girls Clubs of America
04.2024 - 06.2025
- Manages overall daily operations of the designated Clubhouse with the primary concern for programs and service delivery to include; youth supervision, training staff, facilities management, and membership administration. Responsible for overseeing the delivery of a broad range of programs within a designated Clubhouse, such as Education, Special Education, Social Recreation, Arts & Crafts and Physical Education. Plan, develop, oversee implementation and supervise programs and program staff.
Head of Marketing
Texas NightHawks - ABA Basketball Team
07.2023 - 06.2025
- Head of media relations and marketing for a semi-pro basketball team.
Sr. Account Executive
KWTX News 10 - Gray Television
05.2022 - 04.2024
- Responsible for driving revenue through the sale of advertising solutions, both on television and digital platforms, to local businesses. This role involves developing marketing strategies, building client relationships, and achieving sales targets. Key responsibilities include creating and presenting advertising proposals, retaining existing clients, and developing new business.
Business Development Manager
BPL Plasma
08.2021 - 08.2022
- Responsible for overseeing the implementation of business objectives among their company’s sales, marketing and business development professionals. Their duties include comparing current sales numbers to desired quotas, delegating sales and marketing tasks among team members and meeting with upper management to discuss their progress.
Training Manager
Crunch Fitness
08.2020 - 08.2021
- Manage and supervise our Personal Trainers, and provide managerial-level support to our Personal Trainers, in order to maximize the number of members who participate in and retain our paid Personal Training Services. This will be accomplished by managing, motivating, and properly supporting the Personal Trainers to meet and exceed both new client acquisition and existing client retention goals.
- The Personal Training Manager is responsible for communicating and upholding company standards, coaching, training and supervising our Personal Trainers to meet or exceed our standards, and leading by example. The Personal Training Manager will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness and cleanliness.
Education
Master's degree - Business Administration, Marketing
Trident University International
Cypress, CA10.2024
Bachelor's degree - Business Administration
Trident University International
Cypress, CA05.2023
Diploma - undefined
Central High School
Knoxville, TN05.2006
Skills
- Negotiation
- Media Relations
- Digital marketing
- Branding
- Marketing
- Program management
- Keyword research
- Inside sales
- Enterprise sales
- B2B sales
- Relationship management
- Adobe Photoshop
- Power BI
- Social media management
- Canva
- Microsoft Powerpoint
- CRM software
- Prospecting
- NetSuite
- Executive administrative support
- Data analysis skills
- Microsoft Office Professional (6 years)
- Analysis skills
- Project coordination
- Events management
- Leadership
- Smartsheet
- SEO
- SaaS
- Microsoft Word
- Analytics
- Accounting
- Renovation
- Schedule management
- Team management
- Account management
- Upselling
- Telecommunication
- Microsoft Excel
- Research & development
- Information security
- Construction
- Adobe Creative Suite
- Salesforce (5 years)
- Adobe Illustrator
- Sales administration
- HubSpot
- Communication skills
- Social media marketing
- Sales
- Google Ads
- Personal assistant experience
- Marketing automation
- Computer networking
- LMS
- Active Directory
- E-commerce
- Inventory Management
- Marketing, Advertising, Public Relations (4 years)
- IT
- Performance marketing
- CGMP
- Editing
- Microsoft Outlook
- Google Analytics
- Adobe InDesign
- Customer service
- Front desk
- Outbound sales
- Project scheduling
- AI
- Forecasting
- Outside sales
- Contract negotiation
- Customer relationship management
- Graphic design
- Presentation skills
- Business Development
- Technical sales
- B2B marketing
- Staff management
- Customer relationship management (CRM)
Certification
- First Aid Certification
- AED Certification
- Driver's License November 2020 to August 2029
Military Service
Branch: Army-Veteran Service Country: United States Rank: E-4 August 2010 to January 2013 25L Cable Systems Installer Medical Discharge
Timeline
Marketing Manager
Carter Home & Commercial
06.2025 - Current
Unit Director
Boys & Girls Clubs of America
04.2024 - 06.2025
Head of Marketing
Texas NightHawks - ABA Basketball Team
07.2023 - 06.2025
Sr. Account Executive
KWTX News 10 - Gray Television
05.2022 - 04.2024
Business Development Manager
BPL Plasma
08.2021 - 08.2022
Training Manager
Crunch Fitness
08.2020 - 08.2021
Diploma - undefined
Central High School
Master's degree - Business Administration, Marketing
Trident University International
Bachelor's degree - Business Administration
Trident University International
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