Summary
Overview
Work History
Skills
Customer Obsessed, Event Icon, Cash Call- awards
Timeline
Generic

Kerilyn Donahey

Valley Village,CA

Summary

Highly capable and forward-thinking Merchandising and Creatives Manager bringing strong record of accomplishment in building cohesive branding strategies across product marketing channels. Proficient in designing in-store displays and advertising approaches to maximize brand awareness and revenue. Offers history of success in creating leading-edge approaches and working effectively at all levels to coordinate smooth implementations. Creative installation Project Manager with a vast knowledge and history of conceptualizing brand identifying pop up shops. Hands on, built one of a kind interactive events in partnership with PR to promote celebrity and influencer guest/hosted events, regularly

Overview

11
11
years of professional experience

Work History

Multi-Unit Visual Merchandising Manager

Nordstrom
07.2019 - Current
  • Communicated visual merchandising information and standards via in-store training and regular meetings.
  • Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
  • Oversaw visual merchandising for new store openings and store collateral change-outs.
  • Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
  • Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
  • Spearheaded visual merchandising for Nordstrom brand by creating strategic presentation plans.
  • Enhanced overall store appearance by applying careful consideration to product and display locations.
  • Utilized paper, fabric, personal artistry and props to create displays.

Creatives and Merchandising Manager

Topshop Topman
02.2016 - 07.2019
  • Established monthly goals and communicated performance expectations during team meetings to optimize sales.
  • Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
  • Optimized store displays and appearance via strategic merchandising.
  • Motivated and mentored merchandise team to achieve high performance and job satisfaction.
  • Monitored inventory levels and made necessary adjustments to maximize sales and profits.
  • Completed efficient store resets to prepare store for special promotions and seasonal updates.
  • Built positive relationships with vendors for consistent and reliable supply of products.
  • Coordinated and directed installations for events both private and public, enforcing compliance with company standards.
  • Planned, built and upheld high expectation company standards for top level celebrity events, influencer gatherings and other (social) media launch parties and private shops.

Zara Woman -Senior Commercial Merchandiser

Zara
02.2013 - 01.2016
  • Researched and identified new suppliers and vendors.
  • Prepared and analyzed reports to track inventory and purchasing trends.
  • Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
  • Created hands-on training program for newly hired employees to acclimate with daily policies and procedures.
  • Conducted regular store audits to verify compliance with company policies.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Created visual displays to highlight new and featured products.
  • Proposed new ideas and concepts to enhance merchandise displays.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Developed visual merchandising plans and strategies to promote store offerings.

Skills

  • Design Changes
  • Store Displays
  • Design Strategies
  • Promotional Effectiveness Review
  • Team Meetings
  • Proper Staffing
  • Concept Visualization
  • Visual Merchandising Oversight
  • Trend Tracking
  • Branding Management
  • Creative Solutions

Customer Obsessed, Event Icon, Cash Call- awards

Awarded Fall 2021, planning, executing and producing top level results during multiple high visibility in-store events hosted by celebrity guests, brands and influencers. 

Awarded Spring 2022 "Best Interior Dress" for efforts in styling, execution, display and recovery for half yearly sales and eventing.

Awarded for "Overall Commercial Focus" for success with consistent daily merchandising strategy, launch parties and other PR related efforts producing positive results.

Timeline

Multi-Unit Visual Merchandising Manager

Nordstrom
07.2019 - Current

Creatives and Merchandising Manager

Topshop Topman
02.2016 - 07.2019

Zara Woman -Senior Commercial Merchandiser

Zara
02.2013 - 01.2016

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Kerilyn Donahey