KERRI COSTA
Wakefield,RI
Summary
Accomplished executive who has demonstrated the ability to lead diverse teams of sales, client success, and marketing professionals to achieve company growth and business objectives. Visionary leader with proven track record in steering organizations toward success through strategic planning and effective management. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives. Demonstrated ability to transform challenges into opportunities, resulting in significant impact on company growth and profitability.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Senior Vice President, Commercial + Growth
Cleo
San Francisco, CA
08.2022 - Current
- Successfully executed a go-to-market strategy, achieving substantial revenue growth across multiple employer and health plan verticals.
- Recorded 35% YoY growth in FYE23, followed by 20% YoY growth in FYE24.
- Launched GTM initiatives for two new verticals, contributing to multi-million dollar ARR.
- Boosted new business pipeline by $50 million in one year.
- Elevated average contract value from $120K to $330K.
- Delivered 100% client retention and over 90% expansion, realizing more than $2 million in upsells across FYE23 and FYE24.
- Expanded existing book of business by 47% YoY for past two years.
- Created KPI dashboards that enhanced organizational transparency and accountability metrics.
Chief Growth Officer
Catapult Health
Dallas, TX
01.2020 - 01.2022
- Developed and executed go-to-market strategy, driving substantial revenue growth in various verticals (employer, health plan, govt entities, etc).
- Led the Client Success, Marketing, and Sales teams.
- Realized 239% YOY growth in new business.
- Achieved a renewal rate of 96%, reinforcing strong client retention strategy.
- Increased annual contract value from $61K to $110K.
- Enhanced win rate from 28% to 66%, reflecting improved sales effectiveness.
- Shortened sales cycle from 290 days to 159 days.
- Boosted channel partnership opportunities by 62%, expanding market reach.
Senior Vice President, Enterprise Sales
Ovia Health
Boston, MA
01.2017 - 01.2020
- Developed and executed go-to-market strategy, achieving 450% YOY growth from 2017 to 2019.
- Tripled client base, securing key accounts including Walmart and several Fortune 50 clients.
- Increased new business pipeline value by 75%.
- Established metrics-based KPI dashboards for improved transparency and accountability organization-wide.
- Led initiatives resulting in consistent 95% client retention through strategic relationship management.
Senior Vice President, Sales & Business Development
Virgin Pulse (Formerly ShapeUp)
Providence, RI
01.2012 - 01.2016
- Led global sales initiatives for a diverse team of 45.
- Spearheaded sales efforts to SMBs, jumbo employers, health plans, and government entities.
- Realized a significant 58% increase in new business YOY growth for 2015-2016.
- Recorded highest individual annualized new business growth during tenure from 2013 to 2015.
- Consistently exceeded revenue targets: achieved 200% in 2013, and 150% in the following two years.
- Secured strategic partnerships with four Fortune 50 clients within just two years.
- Increased global client partnerships by threefold during this period.
- Earned Most Valuable Player recognition for exemplary performance.
Director, Strategic Accounts
WebMD Health Services
Portland, OR
01.2010 - 01.2012
- Responsible for managing the organization’s most significant and most strategic health plan and federal/state govt. clients with revenue over $20M.
- Achieved 100% client retention.
- Sold and implemented WHS’s first international program.
- Developed/implemented/evaluated strategies to achieve contract deliverables, upsell opportunities, and maximize revenue.
- Served as the primary interface between client and WHS for sales, strategic planning, etc.
- Provided clinical guidance to product teams on condition management program development.
Director, Client Services, Health Improvement
Alere Health
Reno, NV
01.2007 - 01.2010
- Managed client revenue totaling $25M.
- Achieved 150% of upsell revenue quota.
- Achieved 100% client retention.
- Sold and implemented the organization’s first Convergence program between Alere and Inverness, resulting in 20% revenue growth.
- Implemented new client programs totaling $17M.
- Promoted Dec 2009 to manage/lead the organization’s 2nd largest client in membership volume and revenue.
- Manage all aspects of the Client’s Health Improvement program(s) including program design and enhancements.
- Developed/implemented/evaluated strategies to achieve contract deliverables, upsell opportunities, and maximize revenue.
- Served as the primary interface between client and Alere for operations, sales, strategic planning, etc.
Associate Vice President, Strategic Projects
McKesson Health Solutions
Broomfield, CO
01.2005 - 01.2007
- Responsible for Medicare and Medicaid program implementations totaling $35M.
- Implemented four new commercial/Medicaid health plans and State Medicaid client contracts/programs 100% on time, on budget, impacting 10M participants.
- Achieved ‘Excellent’ client satisfaction rating.
- Provided leadership/management to a diverse group of project management staff responsible for small and large-scale client (Commercial, Medicare and Medicaid) disease management, triage, utilization management, and medication management implementations, including; cross-functional team leadership, client-facing accountability, project planning, fiscal accountability and quality improvement efforts.
- Provided leadership and hands on action for organizational wide process and quality improvement projects.
- Led all department operations, including budgeting, outcomes metrics, organizational planning, fiscal and team management, hiring, etc.
Vice President, Disease Management Operations
XLHealth
Baltimore, MD
01.2004 - 01.2005
- Led/managed field and corporate operations for $80 million CMS contract (P&L responsibility).
- Added three remote clinical operation centers, including staff, within 4 months.
- Launched an in-house call center to support DM programs.
- Led and directed all client-facing (Health Plans, Employers, Medicare and Medicaid, etc.) clinical and non-clinical disease management operations, including management of operation’s team responsible for client implementations, program development, fiscal management, supporting field staff, assessment center contracting, build-out and implementation, etc.
- Provided strategic and operational oversight for vendor contracting/relationships and collaborative implementations including home care services, PBM, CHF management partners, etc.
Director, Sales and Account Management
CVS/Caremark/AdvancePCS
Manager, Provider Relations & Specialty Contractin
United Healthcare Group
Clinical Management
South County Health System
Education
Master of Science - Health Services Administration
Salve Regina University
Bachelor of Science - Nursing
The University of Rhode Island
Skills
- Go-to-market strategy
- Revenue growth and generation
- Client retention and relationship management
- Sales effectiveness and performance
- KPI development and analysis
- Market expansion strategies
- Strategic partnerships and alliances
- Team leadership and development
- Business development initiatives
- Data-driven decision making
Certification
State of Rhode Island Registered Nurse License
Timeline
Senior Vice President, Commercial + Growth
Cleo
08.2022 - Current
Chief Growth Officer
Catapult Health
01.2020 - 01.2022
Senior Vice President, Enterprise Sales
Ovia Health
01.2017 - 01.2020
Senior Vice President, Sales & Business Development
Virgin Pulse (Formerly ShapeUp)
01.2012 - 01.2016
Director, Strategic Accounts
WebMD Health Services
01.2010 - 01.2012
Director, Client Services, Health Improvement
Alere Health
01.2007 - 01.2010
Associate Vice President, Strategic Projects
McKesson Health Solutions
01.2005 - 01.2007
Vice President, Disease Management Operations
XLHealth
01.2004 - 01.2005
Director, Sales and Account Management
CVS/Caremark/AdvancePCS
Manager, Provider Relations & Specialty Contractin
United Healthcare Group
Clinical Management
South County Health System
Master of Science - Health Services Administration
Salve Regina University
Bachelor of Science - Nursing
The University of Rhode Island
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