Kerri Fasulo
Pleasant Valley,NY
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans, and utilizing market research to identify customer needs. Demonstrated ability to increase brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
26
26
years of professional experience
Work History
Marketing Director, B2B Marketing
Marathon Health
01.2021 - Current
- Developing and implementing annual client and field marketing plans that are in line with corporate objectives
- Creating and executing marketing strategies that support augmented annual contract revenue and service margin resulted in $32M of new annual contract revenue added and $14M of new annual service margin added in 2023 respectively
- Developing content for executive presentations for annual reviews, finalist presentations, and client events.
- Leading annual Client Survey initiative to enhance Net Promoter Score (NPS) and partnership relations resulting in 15 point NPS increase
- Championing and driving implementation of Seismic, sales enablement platform, including conducting training and workshops to improve its adoption to over 90%
- Strategized to build sales content sales tool, Seismic. Highlights include enhancing Seismic user experience through focus groups to enable users to curate custom messages, package content, and build sales presentations
- Designed and launched a client loyalty program that has aided company in meeting its goals
- Managing and optimizing digital marketing campaigns, including email and social media. Client email campaigns' open-rate is above industry open-rate (22-23+%)
- Conducted market research and analysis to identify trends and opportunities
- Identifying strategic speaking opportunities for Executives to demonstrate thought-leadership
- Analyzing and reporting on marketing metrics to measure success and identify areas for improvement
- Staying current on industry trends and best practices to ensure company remains competitive
Marketing Director, Pharmacy
Elevance Health/CarelonRx (Anthem/IngenioRx)
01.2017 - 01.2021
- Directed three marketing managers and performed performance evaluations
- Created product launch strategy for new products, internal and external rollout plans, and development of compelling sales tools and product materials
- Developed annual product marketing plan to ensure marketing efforts are aligned with business plan and objectives
- Collected voice of customer/market to support product development agenda
- Partnered with enterprise market research team to develop learning agenda for product management team
- Created valuable product marketing materials, brochures, product guides, training, website content, and other communications to help customers make educated purchasing decisions
- Facilitated development and execution of annual CarelonRx Drug Trend Report and content strategy for annual CarelonRx annual plan sponsor conference
Marketing Manager, B2B Marketing
Elevance Health/CarelonRx (Anthem/IngenioRx)
01.2006 - 01.2017
- Led marketing strategy and execution of New York's annual product changes that directly impacted new and renewing business. As a result, sales doubled in 2011 with an increase in average contract size
- Launched cost-of-care campaign that resulted in 12.2% conversion rate of members switching from Brand to Generic, significantly exceeding initial target of 5% conversion
- Orchestrated marketing efforts for two product launches that resulted in sales doubling
- Developed and executed communications plan for compound drug initiative which resulted in savings of over $39 million
- Chaired challenging projects including Annual Benefit Changes (ABCs) and streamlined processes by reducing time needed to execute these communications by 25%
- Coordinated broker and consultant marketing strategy
- Drove growth and retention efforts by piloting pharmacy cross-sell e-mail campaign. Favorable results led to expansion across the enterprise
- Rolled out comprehensive marketing communications plan for bundled pharmacy packages for national accounts
- Refreshed specialty pharmacy sales story for medical only and pharmacy integration
- Launched bi-monthly pharmacy and marketing newsletter to improve pharmacy marketing communications with internal stakeholders
- Led enterprise-wide pharmacy communications for major initiatives both internally and externally
- Acted as liaison with internal clients (product, sales, clinical, service, legal, and creative teams) on tactical level to develop and execute projects and programs tailored to support local markets
- Led marketing efforts for the first Virtual Member Open Enrollment experience
- Led communications effort for Health Care Reform implementation into market
- Built co-marketing program designed for brokerage community from ground up
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
Area Marketing Manager, General Business
Sprint (Nextel Corporation)
01.1998 - 01.2000
- Defined strategy for and developed and executed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted market
- Communicated with various levels of management, internal departments, and vendors to coordinate overall marketing efforts under corporate goals
- Played integral role in product development activities which included managing close relationships with key business stakeholders
- Led forward-thinking channel support teams
- Responsible for $400,000 marketing budget
Education
Bachelor of Arts - Communications
Wilkes University
Wilkes-Barre, PA1998
Skills
- Communication
- Content Creation
- Creative Direction
- Data Analysis
- Leadership
- Marketing Analytics
- Marketing Plan Development
- Networking
- Product Marketing
- Project Planning
- Strategic Marketing
Websites
Affiliations
- American Marketing Association
- International Association of Business Communicators
Timeline
Marketing Director, B2B Marketing
Marathon Health
01.2021 - Current
Marketing Director, Pharmacy
Elevance Health/CarelonRx (Anthem/IngenioRx)
01.2017 - 01.2021
Marketing Manager, B2B Marketing
Elevance Health/CarelonRx (Anthem/IngenioRx)
01.2006 - 01.2017
Area Marketing Manager, General Business
Sprint (Nextel Corporation)
01.1998 - 01.2000
Bachelor of Arts - Communications
Wilkes University
Awards
- 2022 Growth Support Sales Star, Marathon Health
- 2019 Anthem Values in Action “A” Award, Elevance Health/ CarelonRx
- 2010 Q3 Spot Award, Elevance Health/ CarelonRx
- 2007 Q2 and Q3 Spot Awards, Elevance Health/ CarelonRx
- 2002 Third Quarter MVP Award, Nextel Communications/Sprint Nextel Corporation
- 2000 First Quarter Extreme Award, Nextel Communications/Sprint Nextel Corporation
- 1999 Circle of Excellence Award, Nextel Communications/Sprint Nextel Corporation
Community Service
- National Foundation for Ectodermal Dysplasia, New York State Advocacy Lead, 2015-01-01, Present
- Arlington Central School District, School Board Member and Advocacy Chair, 2016-01-01, 2019-01-01
- Pleasant Valley PTA, President, 2019-01-01, 2020-01-01
Awards
- 2022 Growth Support Sales Star, Marathon Health
- 2019 Anthem Values in Action “A” Award, Elevance Health/ CarelonRx
- 2010 Q3 Spot Award, Elevance Health/ CarelonRx
- 2007 Q2 and Q3 Spot Awards, Elevance Health/ CarelonRx
- 2002 Third Quarter MVP Award, Nextel Communications/Sprint Nextel Corporation
- 2000 First Quarter Extreme Award, Nextel Communications/Sprint Nextel Corporation
- 1999 Circle of Excellence Award, Nextel Communications/Sprint Nextel Corporation
Community Service
- National Foundation for Ectodermal Dysplasia, New York State Advocacy Lead, Present
- Arlington Central School District, School Board Member and Advocacy Chair, 2016-2019
- Pleasant Valley PTA, President, 2019
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