Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kerri Kearns

Marketing
Bushkill,PA

Summary

Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

Overview

15
15
years of professional experience

Work History

Director of Sales and Marketing

NewCo Resources
Peach Bottom, PA
05.2018 - Current
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Analyzed sales and marketing data for improved strategies.
  • Organized events and product presentations related to national conferences and conventions.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Implemented sales and marketing program to support company objectives, resulting in 47% increase in new business.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 23% in sales.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 24% in sales.
  • Developed and implemented SEO techniques to maximize internet traffic and presence.
  • Produced P&L statements to enable research into loss-reduction strategies.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Organized promotional events and interacted with community to increase sales volume.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
  • Monitored sales team performance, analyzed sales data and reported information to area managers.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
  • Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
  • Investigated and integrated new strategies to expand business operations and grow customer base.
  • Trained 12 new sales representatives on sales strategies and processes to reduce process gaps.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Implemented systems and procedures to increase sales.
  • Communicated product quality and market comparisons by creating sales presentations.

Veterinary Technician

Townline Veterinary Group
Hauppague, NY
01.2012 - 04.2018
  • Provided care for animals before surgeries, administering anesthetics as necessary for overall comfort and health.
  • Greeted pet owners and went over available services, outlined costs and determined special needs of animals under care.
  • Administered medications to animals in treatment and documented changes in condition.
  • Collected patient biopsies and blood samples for laboratory analysis.
  • Cleaned and disinfected exam areas, surgical equipment and kennels to prevent diseases and control odors.
  • Answered owner animal health questions and advised on best care practices.
  • Prepared surgical instrument packs and drapes for use in sterile environments by processing in autoclave under high pressure and high temperature conditions.
  • Processed new patients and updated client records with key information using standardized registration systems and encrypted databases.
  • Recorded symptoms and documented medical observations to inform treatment decisions.
  • Assisted senior staff with blood analyses and physical assessments.
  • Assessed paws, ears and eyes for injuries or infections as part of initial evaluation.

Marketing Manager

Monmary Corporation
Bohemia, NY
07.2007 - 11.2011
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Planned and coordinated logistics and shipment of materials for attendees of trade shows.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.

Education

Associate of Science - Licensed Practical Nurse

Western Suffolk BOCES
Northport, NY
06.2006

Skills

  • Salesforce Software
  • Customer Needs Assessments
  • New Business Opportunities
  • Interdepartmental Collaboration
  • Profitability Assessments
  • Sales Program Coordination
  • Networking Events
  • Social Media Digital Marketing
  • Global Sales and Marketing
  • Sales Statistics Analysis
  • Advertising Campaigns
  • Working with Advertisers
  • Social Media Platforms

Timeline

Director of Sales and Marketing

NewCo Resources
05.2018 - Current

Veterinary Technician

Townline Veterinary Group
01.2012 - 04.2018

Marketing Manager

Monmary Corporation
07.2007 - 11.2011

Associate of Science - Licensed Practical Nurse

Western Suffolk BOCES

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