Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Awards
Volunteer
Generic
Kerri O'Brien

Kerri O'Brien

COO
Dunedin,FL

Summary

For-profit, non-profit Senior Executive with comprehensive skills in strategy, brand, product development, customer journey mapping, operations, fundraising, turn-around plans, start-ups and creating new revenue streams. Expertise in business structures, international and domestic market segments, and organizational development. Results-driven Chief Operating Officer drives performance improvements and leads strategic initiatives. Skilled manager of cross-departmental activities with adaptive communication of organizational objectives. Develops and executes innovative strategies for stimulating growth and service quality.

Linked In:

www.linkedin.com/in/kerri-obrien

Overview

22
22
years of professional experience
1
1
Certificate

Work History

Chief Operating Officer

RevDoc
02.2022 - Current
  • Recruited by founder to lead product development and operations to build company.
  • Unique technology start-up changing healthcare by bringing medical care to patient, anywhere, anytime; at home or luxury mobile units.
  • This included operations, technology build, marketing, negotiations and vendor network.

Managing Director

FLORIDA JOINT CARE INSTITUTE
01.2020 - 02.2023
  • 4 orthopedic surgeons, sports medicine doctor and 3 physical therapists medical practice.
  • Managing Director of Strategy, Operations, Revenue Cycle Management, payer contracts, physical therapy clinic management, HR, Staffing, IT, Practice to Practice Marketing, Practice to Patient Marketing, Facility Management, HIPAA, MIPS and OSHA.
  • Increased revenue by 35% including new patient recruitment to 30% of all visits.
  • Monitored office workflow and administrative processes to keep operations running smoothly.

Operations Consultant

APPLIED SPORTS PERFORMANCE INSTITUTE
01.2019 - 04.2020
  • Operations of sports performance training center, orthobiologics, physical therapy, marketing, brand creation, advertising, sales, membership development, operations, facility improvements and HR.
  • Implemented processes and procedures to improve overall efficiency in operations by more than 150%

VP of Product Development

ELEIKO SPORT
03.2017 - 08.2019
  • Marketing and Education $40M USD Swedish manufacturing company, recruited to create effective operational systems for developing products and creating market strategies for successful launches.
  • Led each department through strategic planning.
  • Conducted market research to identify new opportunities and target markets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Managing Director US

Venture capital
01.2016 - 03.2017
  • Funded start-up technology manufacturing company, recruited to build presence in the US market, successfully secured additional funding
  • Created strategy and standard operations for customer integration and change management plans
  • Determined market segments and appropriate come to market strategy for each
  • Grew customer pipeline by over 3,000% through strategic marketing and networking
  • Strategically recruited new talent for company growth while creating on- boarding material.

EX. VICE-PRESIDENT

AMERICAN COUNCIL ON EXERCISE
03.2015 - 12.2016
  • Business Dev, Marketing, Product, & Operations
  • Recruited by CEO of $24M USD non-profit fitness/wellness certifying organization to increase market growth with innovative product, delivery and marketing
  • Realized most successful year for organization with 15% overall revenue growth ($24M to $27.6M) through new focus on e-commerce, new customer payment methods, and implementation of CRM tool and sales plan, and investment in employee training
  • Restructured and managed Operations, i.e Marketing, Sales, E-commerce, Call Center, Product Development, and New Business Growth including implementing SalesForce.com
  • Created procedures to lead organization's strategic planning, marketing strategy creation/execution, product development strategy, and production
  • Identified new strategic partners and community initiatives.

VICE PRESIDENT - CHIEF OPERATING OFFICER

VALLEY OF THE SUN YMCA
01.2011 - 01.2015
  • Recruited by CEO to lead all Operations, i.e. Marketing, Sports, Childcare, Residence Hotel, Community Initiatives, Job Programs, Fund Raising, Membership, Healthy Living Programming and Corporate Wellness Programs for 18 facilities, camp grounds, hotel, medical/dental clinic. 100,000+ members with 2.5M visits/year - $37M budget.
  • Turned organization around from brink of bankruptcy to $3.4M operating net. Restructured staff, avoided lay-offs, created and implemented fund raising plan, increased op net to cover bond debt, sold one facility and negotiated land swaps, negotiated new debt payments and community presence. PR and spokesperson.
  • Created programming, marketing and sales strategies to influence growth in membership/corporate wellness, transitional housing programs and community involvement.
  • Worked with Boards to develop growth strategies, including asset management and donor development.
  • Brought operational planning strategies to budget process-driven organization. Created efficiency-focused cultural change, innovation, and staff investment. Implemented standardized training and development program across organization.

GLOBAL DIRECTOR

LIFE FITNESS / BRUNSWICK, LIFE FITNESS ACADEMY
01.2004 - 01.2011
  • Recruited by SN VP to lead program innovation and growth in new markets. Promoted to create strategy and cost efficiencies for internal and external education products.
  • Implemented international internal staff sales and product education strategy with 5,000+ learning touch points; reduced cost from $298 to $3.56/per touch point.
  • Established global external customer education by creating 6,000+ learning touch points per year and cut costs from $789 to $10.37/per touch point.
  • Established education program for world-wide internal and global external customers, including curriculum development and delivery for product education, physiology, sales process standards, and roll-out of Salesforce.com.
  • Created innovative program and products, including educational symposiums, health-seeker programs, technology implementation, and impact data collection methodologies for clients.
  • Represented company as international industry leader as spokesperson at PR and international industry events.
  • Earned ‘The Circle of Champions' sales award.

VICE-PRESIDENT

COLORADO WEIGH
01.2002 - 01.2004
  • Recruited by founder and investor to build start-up strategy, operations, IT, sales organization, program curriculum, partnerships, supply chain and HR functions of evidence-based weight loss program
  • Framed business plan by conducting market research through scientific literature reviews, researcher interviews, competitive analysis, focus groups and National Weight Registry
  • Worked directly with investing company and Board of Directors to present strategy and results
  • Grew partnerships to incorporate health clubs and corporate fitness into weight management product and created medical insurance subsidy program
  • Wrote/published book for IHRSA entitled ‘Implementing a Weight Management Program into Clubs

Education

Doctorate of Education - Instructional Leadership

Argosy University
Phoenix, AZ
09.2011

Masters of Business Administration -

University of Phoenix
Phoenix, AZ
05.2001

Bachelor of Science - Exercise Science, Clinical Nutrition

Arizona State University
Tempe, AZ
05.1994

Skills

  • Business Operations
  • Budget Planning
  • Product Development
  • Service/ Call Center Development
  • Strategic Planning
  • Marketing Strategy
  • Staff Development
  • Seasoned Spokesperson/Presenter
  • Analytical and Critical Thinker
  • Stakeholder Relations
  • Business process reengineering
  • Cost savings and reduction
  • Financial Management
  • Staff Management
  • Financial administration

Accomplishments

  • Healthcare startup, including strategy, tech development, product development, operations, vendor negotiations and staffing.
  • Turned around Orthopedic Institute and resulted in PE buy.
  • Restructures sales, marketing and product development for a manufacturing company for a 15% increase in revenue in a single year.
  • Innovated marketing, product launches and sales systems for a 20% increase in annual revenue for an education organization.
  • Established internal sales education strategy that reduced costs 98% per touch point, and global external customer education that reduced costs 99% per touch point for a manufacturing company. Created new product lines with revenue at 82% margin and growing overall sales by $300M.

Certification

  • SHRM-CPSHRM in progress
  • MIT Sloan AI Programs Certificate in progress
  • Certified Strength & Conditioning Coach NSCA
  • Behavior Change Specialist American Council on Exercise
  • Cooper's Institute Special Populations Wellness

Affiliations

President- Friends of the Hammock FL 2016 - Present

Non-profit created in 1995 to help provide support for educational, beautification, management and charitable programs associated with the Park.

SME -AZ Peace Officers' Association 1996 – Present

Established fitness programs and instructor certifications.

Certified 8,000+ AZ Peace Officers as Physical Fitness Instructors. Showed statistically significant reduction in healthcare costs.

CHAIR- State Healthy Communities AZ Forward 2014

Held term position for company that brings business/civic leaders together to improve environmental Sustainability and economic vitality of AZ.

Women in Network (WIN) AZ 2009 – 2014

As a civilian, worked with the network as an adviser of health and well-being for over 500 female law enforcement participants.

Trucker Longevity Project 2014-2016

Creating NPF to extend the life of long haul truckers through lifestyle behavior change and accessibility of proper nutrition, sleep, cognitive stimulation and fitness.

Board - Assoc of Fitness Studios 2018 – 2020

Advisor, content writer and presenter for the association that provides resources for fitness studios to start, grow and extend the life of their business.

Awards

Top Ten Women to Move the Valley Phoenix, AZ (2014)

Seasons For Sharing Christmas Story  Giving Back to the Community State of AZ (2014)

HIGH HONORS

1992 World Championships 

Gold Medal – World Record Holder

Numerous State, National, and Collegiate Championships

PUBLIC SPEAKING/ PR 

Regularly speak at conferences, conventions, first responder events, military symposiums and TV/radio stations Guest panelist by Universities and Business Magazines 

Volunteer

  • State of AZ Health Improvement Plan Obesity, Diabetes, and Behavioral Health Committees
  • Maricopa County Manager's Healthy Employee Advisory Board
  • Mayor's End Homelessness Initiative Mayor Stanton Phoenix, AZ
  • The 100 Club State of AZ
  • Faculty at Arizona State University Co-Researcher for $4M NIH grant study of Latino Youth

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