Kerri Shaw
Change & Project Management, Strategic Content
Fayetteville,AR
Summary
I'm a senior Communications and Change Leader with 25+ years of experience strengthening organizational reputation through strategic messaging, audience-centered storytelling, and clarity-driven communication frameworks. PMP-certified, formally trained in Change Management and Thought Leadership, equipped with a Yellow Belt in Lean Six Sigma Yellow Belt: I bring an analytical and human-centered approach to communication and process planning.
I excel at shaping executive voice, simplifying complex concepts, and designing communication strategies for high-stakes environments. My favorite problems to solve include leading cross-functional alignment during transformation, reputational risk, or organizational change. Known for emotional intelligence, narrative precision, and communication science expertise that drives trust and strategic clarity, I have a knack for diffusing emotionally-charged conflicts and bringing stakeholders back into the fold. My approach is people-centered, data-aware, and rooted in the belief that the way we communicate is the way we lead.
If you’re building a team, designing a change initiative, or developing leaders who communicate with confidence, drop me a line. I'd love to connect.
Overview
26
26
years of professional experience
7
7
years of post-secondary education
Work History
Organizational Development & Learning Consultant
Independent Practice
10.2024 - Current
- Provide consulting and design support in organizational development, process improvement, and
neuroinclusive learning systems - Specialize in translating complex challenges into clear, sustainable workflows that improve
communication, collaboration, and team performance - Develop tools and frameworks that enhance executive functioning, productivity, and engagement for
diverse learners and professionals - Impact: Early collaborations have demonstrated improved clarity, workflow adoption, and team
engagement within pilot programs, decreased client complaints by 25%
Speech-Language Pathologist
Bentonville School District
08.2022 - Current
- Designed & led speech therapy Professional Growth Plans & Learning Communities, piloted AI-
enabled workflows/templates that reduced clerical time and improved documentation quality - Managed a caseload of 45 students with full accountability for evaluations, annual reviews, and due-
process compliance, meeting 100% of state and federal IDEA timelines while coordinating multidisciplinary input from stakeholders - De-escalated high-emotion stakeholder interactions; rebuilt trust and improved satisfaction
- Impact: Accelerated adoption of efficient practices, improved stakeholder engagement and meeting
outcomes, 100% compliance findings across annual audits and consistent recognition for timely
service delivery and family satisfaction
Medical SLP, System Trainer
St. Mary’s Regional Medical Center
09.2020 - 05.2022
- Directed cross-functional teams to implement hospital-wide International Dysphagia Diet Standardization Initiative and oral care protocols, securing executive buy-in, training 200+ staff, and embedding workflows that improved compliance, safety, and ROI
- Impact: Increased compliance, reduced care variability, and improved patient safety; sustained adoption via enablement
Speech Language Pathologist & RTI Program Chair
Russellville School District
08.2004 - 08.2020
- Designed, piloted, and scaled district's first RtI program
Tracked KPIs/ROI and presented outcomes to district/state stakeholders, published in professional
text, invited as special speaker to the Arkansas Department of Education - Oversaw a 45-student service portfolio, streamlining testing schedules, data tracking, and
documentation to ensure on-time completion of all evaluations and reviews in accordance with
Arkansas and federal due-process mandates - Impact: Established durable, data-driven model referenced by surrounding state districts, achieved
100% compliance with IDEA and state timelines while enhancing efficiency, communication, and
documentation accuracy across multidisciplinary teams
Education
Master of Science - Communication Disorders
University of Central Arkansas
Conway, AR 08.1993 - 05.2000
Skills
- Change Management
- Organizational Development
- L&D Design & Facilitation
- Stakeholder Engagement
- Executive Communication
- Process Improvement
- Compliance Operations
- KPI/ROI Reporting
- Conflict De-Escalation
- Trust Building
- Talented public speaker
- Content development
- AI Tools
Timeline
Organizational Development & Learning Consultant
Independent Practice
10.2024 - Current
Speech-Language Pathologist
Bentonville School District
08.2022 - Current
Medical SLP, System Trainer
St. Mary’s Regional Medical Center
09.2020 - 05.2022
Speech Language Pathologist & RTI Program Chair
Russellville School District
08.2004 - 08.2020
Master of Science - Communication Disorders
University of Central Arkansas
08.1993 - 05.2000
TARGET TITLE
Organizational Development | Change Management | Corporate Training | Program/Project Management
Certifications
- Lean Six Sigma Yellow Belt, Green in Process
- Project Management Professional
- Professional Certificate in Change Management
- Clinical Service Provision in Adults with ADHD
- National Certification of Clinical Competence in Communication Disorders
- Arkansas Teaching License (Active)
SELECTED IMPACT
- System standardization: Directed hospital-wide IDDSI rollout; trained 200+ staff; embedded audits/workflows that improved compliance and reduced care variability
- Program design at scale: Built and chaired district RtI program that was adopted as a state reference model; published outcomes; hosted AR/MO site visits, initiated
- Training at scale: Designed and delivered multi-audience training (nurses, therapists, teachers, families) with high satisfaction and measurable behavior change
- Change leadership: Secured executive sponsorship via ROI storytelling; reframed conflict into solutions across resistant stakeholder groups