Summary
Overview
Work History
Education
Skills
TARGET TITLE
Certifications
SELECTED IMPACT
Generic
Kerri Shaw

Kerri Shaw

Change & Project Management, Strategic Content
Fayetteville,AR

Summary

Senior Communications and Change Leader with 25+ years of experience helping organizations move from ideas to adoption through strategic messaging, executive-ready narratives, and practical change enablement. Specialized education includes PMP-certification pending final PMI, Certification in Change Management, and Thought Leadership as well as Lean Six Sigma Yellow Belt. Active member of the Project Management Institute, both national organization and local, Northwest Arkansas chapter.

Known for simplifying complex work, aligning cross-functional stakeholders, and holding steady in high-emotion moments to restore trust and forward motion. People-centered, data-aware, and grounded in the belief that the way we communicate is the way we lead.

Overview

26
26
years of professional experience
7
7
years of post-secondary education

Work History

Organizational Development & Learning Consultant

SHIFT+, Independent Practice
10.2024 - Current

Change enablement, strategic communication, and system design for teams navigating complexity.

  • Partner with organizations to move stalled initiatives from strategy to adoption by designing practical systems, workflows, and communication scaffolding that support execution.
  • Translate complex organizational challenges into clear, sustainable operating models that improve alignment, decision-making, and follow-through.
  • Design and implement change enablement tools, executive-ready narratives, and shared language frameworks that increase buy-in across cross-functional teams.
  • Develop human-centered learning and enablement solutions that strengthen executive functioning, collaboration, and team performance.
  • Impact: Early pilot engagements demonstrate improved clarity, faster workflow adoption, increased engagement, and a measurable reduction in friction and client escalation.

Speech-Language Pathologist

Bentonville School District
08.2022 - Current
  • Designed and led speech therapy Professional Growth Plans and Learning Communities; piloted AI-enabled workflows and templates that reduced clerical time and improved documentation quality.
  • Managed a caseload of 45 students with full accountability for evaluations, annual reviews, and due process compliance, meeting 100% of state and federal IDEA timelines.
  • De-escalated high-emotion stakeholder interactions, rebuilt trust, and improved collaboration across multidisciplinary teams.
  • Impact: Accelerated adoption of efficient practices, improved stakeholder engagement and outcomes, and achieved 100% compliance findings across audits with consistent, timely service delivery.

Medical Speech-Language Pathologist System Trainer

St. Mary’s Regional Medical Center
08.2020 - 06.2022
  • Led hospital-wide implementation of the International Dysphagia Diet Standardization Initiative, translating policy into bedside workflows that teams could adopt.
  • Built enablement infrastructure: executive buy-in, champion onboarding, staff training (200+), and embedded job aids/workflows to sustain change.
  • Partnered cross-functionally to improve clinical consistency and accountability across units, strengthening safety and reliability of care.
  • Impact: Increased compliance, reduced care variability, and improved patient safety through sustained adoption.

Speech Language Pathologist & RTI Program Chair

Russellville School District
08.2004 - 08.2020
  • Designed, launched, and chaired the district’s first RtI program, establishing scalable frameworks for data tracking, intervention, and accountability.
  • Led cross-functional collaboration across educators, administrators, and state stakeholders; presented outcomes to district leadership and the Arkansas Department of Education.
  • Oversaw service delivery systems for a large student population, streamlining evaluation workflows, documentation, and compliance processes.
  • Impact: Created a durable, data-driven model adopted as a reference by surrounding districts; achieved 100% IDEA and state timeline compliance while improving efficiency, communication, and documentation accuracy.

Education

Master of Science - Communication Disorders

University of Central Arkansas
Conway, AR
08.1993 - 05.2000

Skills

  • Change Management
  • Organizational Development
  • Learning Experience Design (LXD) & Facilitation
  • Stakeholder Engagement
  • Executive Communication
  • Process Improvement
  • Compliance Operations
  • KPI/ROI Reporting
  • Conflict De-Escalation
  • Executive Presentation Facilitation
  • Strategic Content
  • AI WorkflowTools
  • Brand Storytelling

TARGET TITLE

Change Enablement | Strategic Communications | Culture & Systems | Program/Project Leadership

Certifications

  • Lean Six Sigma Yellow Belt, Green in Process
  • Project Management Professional (In Progress)
  • Professional Certificate in Change Management
  • Clinical Service Provision in Adults with ADHD
  • National Certification of Clinical Competence in Communication Disorders
  • Arkansas Teaching License (Active)
  • Thought Leadership

SELECTED IMPACT

  • System standardization: Directed hospital-wide IDDSI rollout; trained 200+ staff; embedded audits/workflows that improved compliance and reduced care variability
  • Program design at scale: Built and chaired district RtI program that was adopted as a state reference model; published outcomes; hosted AR/MO site visits, initiated
  • Training at scale: Designed and delivered multi-audience training (nurses, therapists, teachers, families) with high satisfaction and measurable behavior change
  • Change leadership: Secured executive sponsorship via ROI storytelling; reframed conflict into solutions across resistant stakeholder groups
Kerri ShawChange & Project Management, Strategic Content
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