Kerri Simpson
Vancouver,WA
Summary
Experienced business professional with a diverse background in business development, vendor management, sales, marketing, client interface (internal & external), and logistics. Known for effectively supporting complex, deadline-driven projects. Possessing comprehensive knowledge in establishing and maintaining partnerships with high-impact stakeholders. A purposeful and strong collaborator across various business segments. Competent retail sales manager with a wealth of experience in building client rapport and driving business success. Bringing strategic marketing expertise, exceptional planning abilities, and in-depth market understanding. Forward-thinking and responsive with a solid record of success in diverse environments.
Overview
10
10
years of professional experience
Work History
Sales Manager - National Accounts Retail
GAF
03.2023 - Current
- Responsible for managing a team of 9 sales reps with a portfolio of $115MM+.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Expanded market share by identifying and penetrating untapped markets.
- Addressed customer complaints professionally and efficiently, resulting in satisfied customers who continued to patronize the store.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Analyzed sales data and trends to identify areas for improvement in both individual and team performance, leading to increased revenue.
- Trained new Retail Sales Reps on company policies, selling techniques, and customer service best practices to maximize their potential.
Sr. Business Analyst – Complex Projects
The Home Depot QuoteCenter
07.2020 - 03.2023
- Responsible for driving large/complex building materials sales through partnership with key stakeholders including the Department Merchandising VP, Merchants, Vendors, Pro Merchandising, Outside Sales Reps and National Account Managers.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Contributed to driving an incremental $20MM in 2H sales with key roofing vendor (GAF)
- Worked through complicated obstacle resolution to ensure future sales growth
- Worked with cross-functional partners to ensure the Complex Bids team had the necessary developments and support to scale
- Successfully negotiated vendor cost reduction on key large projects and negotiated access to selling a new roofing product, not previously authorized to sell
- Trained and mentored new members of the team on systems, processes, field engagement and overall sales and communication techniques
Territory Sales Manager
The Home Depot QuoteCenter
07.2018 - 07.2020
- Responsible for driving awareness, usage of and sales through the QuoteCenter platform across 3 regions through building dynamic relationships with high-impact field leaders and conducting associate trainings
- Contributed to driving and supporting $100MM in sales in territory, covering 3 regions, 29 districts and 290 stores
- Successfully developed and maintained high-impact relationships within the organization, with: Divisional Pro leaders, Region VP’s, District Managers, Store Managers and Outside Sales Reps
- Served as the voice of the associate, providing feedback to all teams within the organization to drive sales and improvements of the platform
- Created and conducted virtual training courses for supplier partners with attendance of 850 National Account Managers and Vendor Sales Reps
- Facilitated creation of and implemented a Regional QuoteCenter recognition program, supported by the Regional VP, Regional Pro Sales Manager and Regional Services Manager
Sr. Vendor Management Analyst
The Home Depot QuoteCenter
08.2017 - 07.2018
- Responsible for building and managing relationships with suppliers, negotiating accurate and complete cost, assortment, and lead time
- Successfully built and maintained key stakeholder relationships within the organization including: Suppliers, Merchants, Outside Sale Reps, Directors and Managers
- Analyzed and recommended strategic and tactical changes to optimize non-stock business
- Ensured key strategic performance metrics were achieved
- Analyzed data to perform root cause analysis and resolution of non-stock sourcing issues
- Identified process and system improvements to drive non-stock order efficiency
- Facilitated creation and distribution of standardized reporting for Home Depot suppliers
- Provided strategic team structure direction to maximize efficiency
National Account Manager – Retail Channel
Cadet Manufacturing
03.2017 - 08.2017
- Responsible for driving Cadet’s retail sales channel strategy and operations, including directing brick and mortar retail sales activities
- Responsible for engaging top retail clients, driving their planning process to improve and exceed sales and ensure cross category collaboration and understanding of Cadet’s retail offerings
- Analyzed, reviewed, recommended, and built strategic and tactical changes to drive business profitability by: Price, product, and contract negotiation, improving in-store and employee training content, improving conversion rates and managing margin
- Built strong long-term relationships with retail partners by demonstrating knowledge of their organizations and strategic objectives
- Directed and professionally managed sales and customer-centric sales support functions to ensure programs and marketing activities were being executed
- Conducted monthly operational review on key customer support issues, performance reports, and competitive pricing and promotion analysis
- Provided strategic and operational input to Product Development and Engineering
National Retail Account Specialist
Cadet Manufacturing
08.2014 - 03.2017
- Served as internal and external expert for Home Depot accounts (e.g., Home Depot USA, Home Depot Special Orders, HomeDepot.com, HomeDepot.CA, Home Depot DFC / Your Other Warehouse) and Lowe’s, overseeing $16MM in sales
- Built key working relationships with corporate category contacts
- Defined business needs for Home Depot accounts
- Implemented need-based projects in collaboration with Sales Directors
- Analyzed register sales, store OH inventory and POGs, increasing sales in improving customer experience
- Maximized profit through savvy invoice evaluation and analysis, RLC return processes, weekly / monthly scorecards, promotions, and transportation compliance initiatives
Education
Bachelor of Science - Business Administration & Finance
University of Nevada, Las Vegas
Las Vegas, NVSkills
- Account Management
- Customer Engagement
- Relationship Building
- Revenue Growth
- Sales process
- Customer Service
- Retail Operations
- Sales expertise
- Driven Work Ethic
- Management
- Coaching and Mentoring
Extracurricular Activities
NCAA Division 1 Swimming and Diving Varsity Athlete
Timeline
Sales Manager - National Accounts Retail
GAF
03.2023 - Current
Sr. Business Analyst – Complex Projects
The Home Depot QuoteCenter
07.2020 - 03.2023
Territory Sales Manager
The Home Depot QuoteCenter
07.2018 - 07.2020
Sr. Vendor Management Analyst
The Home Depot QuoteCenter
08.2017 - 07.2018
National Account Manager – Retail Channel
Cadet Manufacturing
03.2017 - 08.2017
National Retail Account Specialist
Cadet Manufacturing
08.2014 - 03.2017
Bachelor of Science - Business Administration & Finance
University of Nevada, Las Vegas
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