Overview
Work History
Timeline
Generic
KERRIANN MCBEAN

KERRIANN MCBEAN

West Palm Beach,Florida

Overview

18
18
years of professional experience

Work History

Managing Director

Royale Link Motors Limited
08.2019 - 01.2025
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
  • Increased overall company performance by implementing strategic management initiatives and streamlining operations.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
  • Optimized resource allocation for improved efficiency and profitability across all departments.
  • Enhanced workplace safety protocols proactively addressing potential hazards before they became critical incidents.
  • Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
  • Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
  • Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
  • Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
  • Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
  • Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.

Sales and Marketing Business Consultant

Zulfiqar Motors Japan
02.2018 - 11.2022
  • Increased sales revenue by developing and implementing targeted marketing strategies.
  • Boosted brand awareness by executing successful social media campaigns and digital advertising initiatives.
  • Developed and executed [Type] promotions to boost visibility and drive business.
  • Identified niche markets for new product offerings, conducting thorough market research and customer segmentation analysis.
  • Conducted market research to identify new business opportunities and potential clients.
  • Provided expert consultation on sales and marketing tactics, enabling clients to achieve their business objectives.
  • Constructed and shared presentations for [Type] groups of up to [Number] to increase interest in [Product or Service].
  • Collaborated with business team to coordinate sales and marketing plans.
  • Assisted in the creation of compelling marketing collateral, including brochures, whitepapers, case studies, and website content.
  • Expanded market share with effective competitor analysis and strategic planning.
  • Generated significant cost savings by identifying opportunities for efficiency improvements in existing marketing channels.
  • Collaborated closely with cross-functional teams to develop comprehensive marketing plans that drove sales growth.
  • Established a robust pipeline of qualified leads, utilizing various prospecting techniques such as cold calling and email outreach.
  • Provided exceptional customer service and support, addressing client concerns promptly and fostering positive relationships.
  • Delivered persuasive sales presentations, showcasing the value proposition of products and services to potential customers.
  • Organized and led successful trade shows and promotional events, effectively showcasing company products and boosting brand visibility.

Director of Sales and Marketing

Royale Link Motors Limited/ Afridi Trading Japan
12.2017 - 08.2019
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
  • Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
  • Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
  • Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
  • Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
  • Conducted market research to identify potential areas of growth for future product development initiatives.
  • Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
  • Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
  • Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.

Marketing and Business Development Manager

Zulfiqar Motors Limited/ Japan
07.2015 - 12.2017
  • Monitored campaign performance using data analytics tools; identified areas for improvement based on insights gathered.
  • Developed compelling marketing materials, including brochures, presentations, and case studies, that effectively communicated value propositions to target audiences.
  • Enhanced company visibility through effective social media management and content creation.
  • Led a high-performing team of marketers, fostering a collaborative environment focused on achieving business goals.
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Championed innovative marketing ideas, fostering a culture of continuous improvement and driving business growth.
  • Boosted sales revenue by identifying opportunities for cross-selling and upselling existing clients.
  • Increased client retention rates through proactive account management practices such as regular check-ins and addressing concerns promptly.

Sales and Marketing Manager

Cars To Go Jamaica
08.2013 - 06.2015
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
  • Managed cross-functional teams to execute successful product launches and marketing initiatives.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.
  • Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
  • Collaborated with internal departments to develop cohesive messaging across multiple platforms.
  • Revitalized underperforming products with rebranding efforts that resonated with customers'' desires.
  • Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.

Senior Marketing and Sales Manager

Kia Motors Jamaica
02.2010 - 05.2011
  • Championed process improvements throughout the organization leading to increased efficiency in operations while maintaining a commitment to quality standards.
  • Mentored junior team members, providing guidance on best practices in marketing and sales strategies.
  • Increased brand visibility by implementing strategic marketing campaigns and targeted advertising.
  • Spearheaded collaborations with industry influencers to expand brand reach and generate buzz around new product launches.
  • Launched new products successfully through well-executed promotional events and media coverage.
  • Strengthened relationships with key clients through regular communication and exceptional service delivery.
  • Negotiated contracts with external partners for optimal pricing structures that benefited both parties involved.
  • Optimized marketing budgets by reallocating resources to high-performing channels and campaigns.
  • Established meaningful partnerships with complementary businesses leading to mutually beneficial results.
  • Boosted customer satisfaction levels through regular feedback collection, analysis, and implementation of necessary improvements across touchpoints.
  • Coordinated cross-functional teams to ensure successful execution of marketing initiatives.
  • Analyzed sales and marketing data for improved strategies.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.

Junior Marketing Manager

Kia Motors Jamaica
01.2009 - 02.2010
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
  • Led cross-functional teams for product launch events, significantly enhancing market penetration.
  • Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
  • Leveraged marketing automation tools to streamline campaign execution and tracking.
  • Trained junior marketing staff, elevating team capabilities and performance.
  • Enhanced online presence, optimizing website content for SEO and improving user experience.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
  • Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
  • Executed email marketing campaigns to nurture leads and convert prospects into customers.

Marketing Officer

KIA Motors Jamaica
05.2008 - 01.2009
  • Increased brand awareness by implementing targeted marketing campaigns and strategies.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
  • Organized events and trade shows to showcase company products and services, generating valuable leads.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Created engaging content for email marketing campaigns, increasing open rates and conversions.
  • Managed social media channels to boost online presence and engagement with consumers.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Coordinated with sales teams to develop effective promotional materials and sales collateral.
  • Optimized website content for search engines, enhancing visibility and organic traffic.
  • Implemented data-driven approaches to optimize advertising spend, maximizing return on investment.
  • Developed innovative and targeted collateral to support overall branding objectives.

Customer Service Representative

National Asset Recovery Services ( NARS)
11.2006 - 01.2007
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Responded to customer requests for products, services, and company information.

Timeline

Managing Director

Royale Link Motors Limited
08.2019 - 01.2025

Sales and Marketing Business Consultant

Zulfiqar Motors Japan
02.2018 - 11.2022

Director of Sales and Marketing

Royale Link Motors Limited/ Afridi Trading Japan
12.2017 - 08.2019

Marketing and Business Development Manager

Zulfiqar Motors Limited/ Japan
07.2015 - 12.2017

Sales and Marketing Manager

Cars To Go Jamaica
08.2013 - 06.2015

Senior Marketing and Sales Manager

Kia Motors Jamaica
02.2010 - 05.2011

Junior Marketing Manager

Kia Motors Jamaica
01.2009 - 02.2010

Marketing Officer

KIA Motors Jamaica
05.2008 - 01.2009

Customer Service Representative

National Asset Recovery Services ( NARS)
11.2006 - 01.2007

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KERRIANN MCBEAN