KERRIANN MCBEAN
West Palm Beach,Florida
Overview
18
18
years of professional experience
Work History
Managing Director
Royale Link Motors Limited
Kingston Jamaica
08.2019 - 01.2025
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Optimized resource allocation for improved efficiency and profitability across all departments.
- Enhanced workplace safety protocols proactively addressing potential hazards before they became critical incidents.
- Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
- Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
- Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
- Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
Sales and Marketing Business Consultant
Zulfiqar Motors Japan
Kingston Jamaica W.i
02.2018 - 11.2022
- Increased sales revenue by developing and implementing targeted marketing strategies.
- Boosted brand awareness by executing successful social media campaigns and digital advertising initiatives.
- Developed and executed [Type] promotions to boost visibility and drive business.
- Identified niche markets for new product offerings, conducting thorough market research and customer segmentation analysis.
- Conducted market research to identify new business opportunities and potential clients.
- Provided expert consultation on sales and marketing tactics, enabling clients to achieve their business objectives.
- Constructed and shared presentations for [Type] groups of up to [Number] to increase interest in [Product or Service].
- Collaborated with business team to coordinate sales and marketing plans.
- Assisted in the creation of compelling marketing collateral, including brochures, whitepapers, case studies, and website content.
- Expanded market share with effective competitor analysis and strategic planning.
- Generated significant cost savings by identifying opportunities for efficiency improvements in existing marketing channels.
- Collaborated closely with cross-functional teams to develop comprehensive marketing plans that drove sales growth.
- Established a robust pipeline of qualified leads, utilizing various prospecting techniques such as cold calling and email outreach.
- Provided exceptional customer service and support, addressing client concerns promptly and fostering positive relationships.
- Delivered persuasive sales presentations, showcasing the value proposition of products and services to potential customers.
- Organized and led successful trade shows and promotional events, effectively showcasing company products and boosting brand visibility.
Director of Sales and Marketing
Royale Link Motors Limited/ Afridi Trading Japan
Kingston, Jamaica
12.2017 - 08.2019
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
Marketing and Business Development Manager
Zulfiqar Motors Limited/ Japan
Kingston, Jamaica/Kingston Branch ( Dealers Point)
07.2015 - 12.2017
- Monitored campaign performance using data analytics tools; identified areas for improvement based on insights gathered.
- Developed compelling marketing materials, including brochures, presentations, and case studies, that effectively communicated value propositions to target audiences.
- Enhanced company visibility through effective social media management and content creation.
- Led a high-performing team of marketers, fostering a collaborative environment focused on achieving business goals.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Championed innovative marketing ideas, fostering a culture of continuous improvement and driving business growth.
- Boosted sales revenue by identifying opportunities for cross-selling and upselling existing clients.
- Increased client retention rates through proactive account management practices such as regular check-ins and addressing concerns promptly.
Sales and Marketing Manager
Cars To Go Jamaica
Montego Bay Jamaica
08.2013 - 06.2015
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Revitalized underperforming products with rebranding efforts that resonated with customers'' desires.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
Senior Marketing and Sales Manager
Kia Motors Jamaica
Kingston , Jamaica W.I
02.2010 - 05.2011
- Championed process improvements throughout the organization leading to increased efficiency in operations while maintaining a commitment to quality standards.
- Mentored junior team members, providing guidance on best practices in marketing and sales strategies.
- Increased brand visibility by implementing strategic marketing campaigns and targeted advertising.
- Spearheaded collaborations with industry influencers to expand brand reach and generate buzz around new product launches.
- Launched new products successfully through well-executed promotional events and media coverage.
- Strengthened relationships with key clients through regular communication and exceptional service delivery.
- Negotiated contracts with external partners for optimal pricing structures that benefited both parties involved.
- Optimized marketing budgets by reallocating resources to high-performing channels and campaigns.
- Established meaningful partnerships with complementary businesses leading to mutually beneficial results.
- Boosted customer satisfaction levels through regular feedback collection, analysis, and implementation of necessary improvements across touchpoints.
- Coordinated cross-functional teams to ensure successful execution of marketing initiatives.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
Junior Marketing Manager
Kia Motors Jamaica
Kingston ,Jamaica W.I
01.2009 - 02.2010
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Leveraged marketing automation tools to streamline campaign execution and tracking.
- Trained junior marketing staff, elevating team capabilities and performance.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
Marketing Officer
KIA Motors Jamaica
Kingston,Jamaica
05.2008 - 01.2009
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Created engaging content for email marketing campaigns, increasing open rates and conversions.
- Managed social media channels to boost online presence and engagement with consumers.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Optimized website content for search engines, enhancing visibility and organic traffic.
- Implemented data-driven approaches to optimize advertising spend, maximizing return on investment.
- Developed innovative and targeted collateral to support overall branding objectives.
Customer Service Representative
National Asset Recovery Services ( NARS)
Montego Bay Jamaica
11.2006 - 01.2007
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
Timeline
Managing Director
Royale Link Motors Limited
08.2019 - 01.2025
Sales and Marketing Business Consultant
Zulfiqar Motors Japan
02.2018 - 11.2022
Director of Sales and Marketing
Royale Link Motors Limited/ Afridi Trading Japan
12.2017 - 08.2019
Marketing and Business Development Manager
Zulfiqar Motors Limited/ Japan
07.2015 - 12.2017
Sales and Marketing Manager
Cars To Go Jamaica
08.2013 - 06.2015
Senior Marketing and Sales Manager
Kia Motors Jamaica
02.2010 - 05.2011
Junior Marketing Manager
Kia Motors Jamaica
01.2009 - 02.2010
Marketing Officer
KIA Motors Jamaica
05.2008 - 01.2009
Customer Service Representative
National Asset Recovery Services ( NARS)
11.2006 - 01.2007