Overview
Work History
Education
Skills
Timeline
Generic

Kerrie Hayes

Raleigh,NC

Overview

8
8
years of professional experience

Work History

Marketing Coordinator

UBC (United BioSource)
06.2023 - 10.2024
  • Launched and developed UBC Brand Central marketing repository.
  • Created content for social media, landing pages, and email copy for lead generation campaigns across Pharmacovigilance, Patient Access, and Evidence Development business segments.
  • Optimized SEO for landing pages for events, resources and blogs.
  • Worked with SME's to coordinate a pipeline of white papers, case studies, and blogs across three business units.
  • Created and presented asset campaign result decks to stakeholders.
  • Planned and executed an SME campaign featuring three business units resulting in a 15% engagement increase on LinkedIn.
  • Supported marketing and sales ops teams in capturing leads and information pertaining to on-site events.

Marketing Specialist

Precision For Medicine
09.2021 - 05.2023
  • Ensured brand awareness and consistency across multiple business units by developing and maintaining marketing content and editorial calendars.
  • Generated audience engagement with 10% increase by sending videos tailored to leads' interests using Vidyard.
  • Created wide variety of digital assets, collaterals, and resources for marketing initiatives across multiple platforms including company website and LinkedIn.
  • Initiated and managed LinkedIn campaigns to promote new content, careers, and initiatives.
  • Updated and sustained external website and company intranet with new events, announcements, blogs, topics of interest and resources using WordPress and Sitecore.
  • Prioritized and managed all content creation boards with Asana moving through entire scope of all content projects.
  • Guided plans for over 35 global conferences from kick off calls to conference debrief maintaining alignment across all contributors.
  • Reviewed and updated leads in Hubspot and Salesforce.
  • Developed articles and white papers from webinars, presentations, panel discussions.
  • Organized project to re-design blog with outside developers to establish fresh and engaging new voice for brand.

Marketing Specialist

1-800-PACK-RAT
06.2019 - 09.2021
  • Managed and created website content using Sitecore and Wordpress for 1-800-PACK-RAT and Zippy Shell brands.
  • Engineered changes to website architecture, content and linking to improve SEO positions for target keywords and trends increasing traffic by 25%.
  • Established data driven approach to analyze, review, and report on effectiveness of content with Google Analytics and other reporting software.
  • Strategically communicated COVID-related guidelines to consumers and audiences through social media and website content in timely manner.
  • Structured day to day development and implementation of content and SEO.
  • Ensured yearly content calendar for two brands was maintained and supported.

Marketing Coordinator

Royal Oaks Homes
05.2018 - 05.2019
  • Maintained various departmental reports including but not limited to web analytics, traffic and sales logs, monthly spend reports.
  • Coordinated special projects and participated in event hosting including Community Grand Openings, Industry Events, Trade Shows, etc.
  • Managed and maintained company website and advertising partner websites.
  • Conducted marketing research and Comparative Market Analysis.
  • Created email campaigns and eblasts using Eloqua and Lasso for new community openings and newsletters.
  • Built landing pages for new promotions and events.

Marketing & Sales Coordinator

Galloway Ridge
06.2016 - 05.2018
  • Developed content for blog posts and social media platforms, establishing brand voice and ensuring consistency across all platforms and campaigns.
  • Created and updated marketing collaterals such as flyers, floor plans, and informational products based on community.
  • Maintained client database via Salesforce CRM.
  • Projected and planned yearly marketing budget in excess of $1 million.
  • Distributed eblasts and e-vites for promotions, events, and retention using Pardot.

Education

Bachelor of Arts - Arts Application - Film Studies

North Carolina State University
Raleigh, NC

Skills

Sitecore, WordPress, Hubspot, Salesforce, JDE, HTML, Adobe Creative Suite, Asana, SmartSheets, Pardot, Hubspot Inbound & Content Certified, Microsoft Office Suite

Timeline

Marketing Coordinator

UBC (United BioSource)
06.2023 - 10.2024

Marketing Specialist

Precision For Medicine
09.2021 - 05.2023

Marketing Specialist

1-800-PACK-RAT
06.2019 - 09.2021

Marketing Coordinator

Royal Oaks Homes
05.2018 - 05.2019

Marketing & Sales Coordinator

Galloway Ridge
06.2016 - 05.2018

Bachelor of Arts - Arts Application - Film Studies

North Carolina State University

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