To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Hi, I’m
Kerrin Flores
East Atlantic Beach,NY
Summary
Overview
17
years of professional experience
Work History
EDUCATIONAL RESOURCE COMPANY (ERC)
INSIDE SALES CONSULTANT
01.2017 - Current
Job overview
- Oversee the daily communications for a team of 6 independent sales reps
- Sell exclusive 6 lines in New York City schools with a total revenue over 2.5 million
- Daily outreach to over 25-50 schools per day via email, cold calling and warm leads
- Build relationships with key administrates to continue to grow business year over year
- Product specialist for each of our lines
- Attend and run local and national trade shows for publishers
- Delivered multiple digital marketing improvements including creating and maintaining a CRM thru ZOHO for ERC
- Lead Govspend a site to help look for RFP's and analyze data to make customer target lists
- CRM creation increased sales by 5% in year 1 and year over year 15%
- Prepare and execute a monthly marketing plan with each publisher to successfully promote their extensive product lines to 10K plus schools in New York City and Long Island
- Maintain brand identity for ERC across all social media platforms, websites and email marketing
- Create and execute 7-10 email campaigns weekly to 5K plus contacts
- Analyze email open rate data for sales teams to use to create sales leads in their territories
- Advise sales team on grassroots marketing efforts consistent with brand positioning for each publisher
- Lead for building brand awareness for 9 unique publishers to market to 5K plus schools
- Maintain seamless communications with all customers to maintain brand recognition for ERC
- Collaborate weekly with inside sales team to build marketing strategies to promote all lines.
PURE LIQUID WINE AND SPIRITS
MARKETING & PROMOTIONS CONSULTANT
12.2016 - 12.2017
Job overview
- Marketing head for wine and spirits brand, focused on building partnerships through ongoing promotions
- Work independently to create social media content to build brand awareness
- Develop monthly strategic marketing calendar
- Work closely with businesses to drive traffic to onsite location
- Manage relationships with social media influences, utilizing coverage to amplify in-store events
- Responsible for coming up with out of the box, creative ideas to increase revenue with little to no resources
- Work directly with Westfield Mall's marketing team and their various sub-brands to help cross-promote and leverage brands and drive each other's business goals
- Oversee social media platforms, postings, and metrics reporting on a daily basis
- Manage and grow a consumer database, scheduling weekly communications
- Monitor the engagement rate for social media platforms and email communications, reporting results to management.
FLO SOLUTIONS, OTG MANAGEMENT (JFK & LGA AIRPORTS)
SENIOR GRAPHICS PRODUCER
12.2015 - 01.2017
Job overview
- Oversee and manage the planning of all new restaurant openings on the digital platform flo
- Maintain and schedule all daily CMS requests for over 10 airports
- Design and create all menus for over 10K + iPads for OTG
- Primary liaison to Sadelle's as their on-site marketing contact for all flo issues
- Developed a catering app with onsite software team for additional revenue stream
- Responsible for multi-faceted, seasonal roll-out of menu changes, working with all of the terminal directors on strategical implementation
- Write all marketing copy for over 30 general managers
- Maintain over 100+ menus inside the CMS and perform audits weekly
- Supervise three direct reports, delegate tasks, follow up daily on projects and write yearly reviews
- Evaluate overall productivity through a detailed post mortem after large scale openings, determine key learnings and efficiencies
- Prepare weekly detailed reports for senior management
- Work across a highly matrixed organization, coordinating departmental needs and workflows.
CITY HALL RESTAURANT (LOCATION CLOSED, OWNER OPENED PURE LIQUID)
DIRECTOR OF PRIVATE DINING AND MARKETING
06.2015 - 12.2015
Job overview
- Oversaw the production and planning of all private dining events for three locations inside restaurant
- Negotiated contracts, overseeing execution all the way through to invoicing and billing
- Exceeded aggressive sales goals of over 1MM in less 6 months, consistently re forecasting and adjusting to continue growth
- Built a strong database of prospective clients and coordinated emails to bring in event revenue
- Worked closely with media partners to maximize advertising campaigns
- Networked with external brands and prospects on behalf of City Hall.
URBO RESTAURANT
DIRECTOR OF MARKETING
10.2014 - 06.2015
Job overview
- Developed and maintained relationships and partnerships with hotels, entertainment venues, and local companies to drive business for events across all platforms within the company
- In charge of ensuring that the Brand Guidelines were properly represented and executed across internal and external marketing platforms; Including, but not limited to: media, public relations, advertising, printed materials, and digital including media, public relations, advertising, collateral materials, website and digital
- Managed all third party contracts and vendor from RFP to contract execution and payment
- Developed a robust promotional calendar that leveraged the best parts of the brand promotional calendar
- Coordinated Broadway openings, closings, and promotional events for up to 800 guests
- Developed promotional event opportunities with Director of Private Dining for BizBash, COPE, MPI
- Created effective tracking and metrics for new initiatives and provide clear ROI analysis and key learning.
OTG MANAGEMENT (JFK & LGA AIRPORTS)
GENERAL MANAGER/DIRECTOR OF CATERING
12.2007 - 10.2014
Job overview
- Negotiated and brought in catering businesses, maximizing large scale spaces to meet and exceed sales goals for Terminal 5, JetBlue Airlines at John F
- Kennedy Airport
- Developed, coordinated and executed efforts for the grand opening, ribbon-cutting ceremonies and events for brands in terminal
- Oversaw large-scale catering events for up to 5000 guests, supervised all on-site operations during each event
- Created and managed proposals, contracts, BEO's, & all floor plans
- Prepared and managed all financials for events and operations; including, but no limited to; closing procedures, financial reports, financial projections, audits, metrics, and reporting
- Supervised operations of a fast paced, multi-unit environment with weekly sales volume of $500K-$1MM
- Monitored overall reporting system for terminal; tracked, analyzed, and reported daily numbers to staff and executive management
- Responsible for staying on budget
- Trained, hired, lead, and developed growth tracks for a team of 60+ employees including 6 direct reports
- Developed training materials for mentoring managers, supervisors and crew members
- Oversaw scheduling on weekly basis for over 60 + employees
- Authorized overtime, budget, hiring, terminating, advancement and change in employment status
- Managed profit generating franchise/license accounts.
Education
INSTITUTE OF CULINARY EDUCATION
Diploma in Culinary Arts
University Overview
NEW YORK INSTITUTE OF TECHNOLOGY
Bachelor of Science in Technology
University Overview
RICHMOND COLLEGE
University Overview
Skills
- Goal-Oriented
- Customer Relationship Building
- Sales Presentations
- Objection handling
- CRM proficiency
- Cross-selling techniques
- Customer Service
- Organized and Efficient
- Attention to Detail
- Exceptional customer service
- Driven
- Relationship building and management
Timeline
INSIDE SALES CONSULTANT
EDUCATIONAL RESOURCE COMPANY (ERC)
01.2017 - Current
MARKETING & PROMOTIONS CONSULTANT
PURE LIQUID WINE AND SPIRITS
12.2016 - 12.2017
SENIOR GRAPHICS PRODUCER
FLO SOLUTIONS, OTG MANAGEMENT (JFK & LGA AIRPORTS)
12.2015 - 01.2017
DIRECTOR OF PRIVATE DINING AND MARKETING
CITY HALL RESTAURANT (LOCATION CLOSED, OWNER OPENED PURE LIQUID)
06.2015 - 12.2015
DIRECTOR OF MARKETING
URBO RESTAURANT
10.2014 - 06.2015
GENERAL MANAGER/DIRECTOR OF CATERING
OTG MANAGEMENT (JFK & LGA AIRPORTS)
12.2007 - 10.2014
INSTITUTE OF CULINARY EDUCATION
Diploma in Culinary Arts
NEW YORK INSTITUTE OF TECHNOLOGY
Bachelor of Science in Technology
RICHMOND COLLEGE
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