Kerrin Perez Martin

Experienced Director of Events and Senior Event Strategist with 18+ years of success leading conferences, brand activations, summits, and experiential programs across various industries. Skilled at translating brand goals into memorable live and virtual events that drive revenue and foster important partnerships.

• Spearheaded the launch and evolution of high-impact event programs at multiple companies, building brand recognition from the ground up and positioning early-stage startups as credible, category-defining players in competitive markets.
• Built and scaled in-house event teams from scratch, mentoring junior staff and contractors while developing processes, playbooks, and toolkits for consistent, high-quality execution across all event types.
• Established and optimized company-wide event workflows, aligning marketing, sales, customer success, and product teams to ensure events delivered on revenue, brand, and partnership goals.
• Designed event strategies that contributed directly to pipeline generation and partnership expansion—resulting in multi-million dollar opportunities and long-term client growth.
• Developed and led executive thought leadership summits and VIP client events, driving C-suite engagement and strengthening brand authority in target verticals.
• Mastered startup event marketing by balancing bold brand storytelling with lean resources, finding scrappy, creative ways to stand out at industry events and trade shows.
• Elevated brand visibility through high-touch experiences and strategic sponsorships, helping previously unknown startups establish trust and credibility with top decision-makers.
• Collaborated cross-functionally to integrate events into broader go-to-market plans, supporting product launches, advisory board engagement, content marketing, and talent recruiting.
• Managed multi-million dollar budgets with precision, ensuring strong ROI, post-event reporting, and optimization with each event cycle.

Cvent, Monday.com, Notion, Asana, Salesforce, HubSpot, Workday, Wrike, Ramp, Expensify, Accrualify-Corpay, Concur, Coupa, Navan, Microsoft Office, Google Suite, Zoom, Teams, Passkey