Kerry Ballard
Montgomery County
Summary
Senior digital marketer with 7+ years of experience leading paid media strategy across Google, Meta, Bing, TikTok, Amazon, and more. I manage budgets from $4K to $21M/month, lead teams, and drive results through smart testing, data-backed decisions, and clear client communication.
Overview
7
7
years of professional experience
1
1
Certification
Work History
POD Leader & Senior PPC Account Lead
Digital Position, LLC
Houston
12.2021 - Current
- Defines budgets and KPIs for every client.
- Discusses goals, performance, and new opportunities for each client's growth.
- Maintains, grows, and optimizes PPC ads for multiple platforms and multiple clients; platforms include Facebook, Google Ads, Bing Ads, TikTok, Pinterest, and Amazon.
- A/B testing across multiple channels, based on performance.
- Leads team members in the pod on strategy and performance.
- Manages clients' businesses with a monthly budget ranging from $4,000 to $21 million.
- Analyzes and interprets results for clients with multiple presentations and calls.
- Manages media buying for third-party platforms for clients.
- Developed training programs to improve staff performance and workflow efficiency.
Paid Search Associate
Imaginutiy
Houston
07.2021 - 12.2021
- Perform daily account optimizations, audits and manage the integration of strategic thinking and innovation.
- Responsible for the operational success of accounts and ensuring that deliverables are met on time and produced at a level of excellence representative of Imaginutiy.
- Manage up to $500,000 in monthly budgets and ensuring that spend levels do not exceed maximum budget caps.
- Forecast Paid Search budgets and media recommendations.
- Leverage AdScience insights to strengthen optimizations and ultimately drive better optimizations across Client campaigns.
- Collaborate and work cross departmentally to build processes that strengthen the implementation and delivery of Paid Search objectives.
- Act as an escalation point of contact internally for Client issues and/or internal challenges.
- Work in Google/Bing engines, Google Analytics, Google Data Studio, Google/Bing Editors, Doubleclick Manager, Google Sheets, and Microsoft Office Suite.
Digital Marketing Specialist
Madden Media
Tucson
01.2020 - 07.2021
- Employee of the month- January & May 2021
- Produce and deploy digital campaigns, which include: Facebook Ads; Google Ads; Microsoft Ads; YouTube video ads; display networks and individual site placements.
- Daily monitoring, goal tracking, and optimizations
- Regularly scheduled performance reports with the account management team
- Continued research, development, and evolution of all digital marketing offerings and tactics
- Provide strategy, opportunities, and expertise to clients and work with our Account and Sales team to effectively communicate these insights to our clients on calls or video conferences
- Proficiency in the use of targeting and audience creation tools (ie: FB pixel, Custom Conversions, custom audiences, etc.) to effectively reach KPI goals
- Research, implement and monitor SEM campaigns
Regional Marketing Assistant & Sales Assistant
Clear Channel Outdoor
Tucson
08.2018 - 12.2019
- Created & Processed contracts & commission sheets
- Assist with Proposals/RFPs
- Oversee Billing & Accounts Payable
- Order Materials (vinyls for boards, office supplies)
- Create & Edit Marketing one sheets: Including hot avails and potential clients
- Build & Maintain Mobile Campaigns
- Pulled Analytics data through Tap Reports
Education
Bachelor's - Marketing
Colorado Mesa University
Grand Junction, CO05.2018
Associate - Business
Otero Junior College
La Junta, CO05.2015
Skills
- Google Analytics
- PPC campaign management
- E-commerce
- Analytics
- Lead generation
- Communication skills
- Leadership
- Marketing automation
- Salesforce
- Negotiation
- Account management
- Media buying
- Google Ads
- Facebook ads
- Budget management
- Strategic planning
- Team leadership
Certification
- Google Analytics December 2019 to December 2024
- Microsoft Advertising Certified December 2019 to December 2024
- Google AdWords Certification
- Google Ads Certification
- Bing Ads Certification
- Certified Scrum Master
Links
https://www.linkedin.com/in/kerry-carmody/
Accomplishments
- Employee of the Month January & May 2021
Timeline
POD Leader & Senior PPC Account Lead
Digital Position, LLC
12.2021 - Current
Paid Search Associate
Imaginutiy
07.2021 - 12.2021
Digital Marketing Specialist
Madden Media
01.2020 - 07.2021
Regional Marketing Assistant & Sales Assistant
Clear Channel Outdoor
08.2018 - 12.2019
Bachelor's - Marketing
Colorado Mesa University
Associate - Business
Otero Junior College
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