Kerry Dion
Harwich,MA
Summary
Results-driven Sales Manager with a proven track record of leading initiatives, boosting sales, enhancing customer satisfaction, and driving product development. Committed to delivering measurable results and contributing significantly to company success. Dedicated to exceeding goals, fostering long-term relationships, and delivering exceptional value to clients and stakeholders. Thrives on tackling new challenges and making a significant impact in a dynamic sales environment.
Overview
27
27
years of professional experience
Work History
North East Regional Sales Manager
Castle Brands (Pernod Ricard)
09.2022 - Current
- Goslings Rum & Ginger Beer, Ramazzotti Italian Liquors, Method and Madness Irish Whisky, Mary Dowling Whisky, Mash and Mallow Whisky
- Established a solid network of industry contacts to gain market intelligence and identify potential business opportunities.
- Increased regional sales by implementing targeted marketing strategies and building strong client relationships.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Executed successful promotional events and trade shows.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
New England Regional Manager
Davos Brands
11.2016 - 08.2022
- Aviation Gin, Sombra Mezcal, Balcones Distilling, TYKU Sake, iichiko Shochu
- Promote the profitable sales growth of Davos Brands in the New England Region territory by working with and managing distributor network with the objective of achieving and surpassing the annual sales goals.
- Participate in distributor sales meetings and work with distributor sales reps in assigned territory to ensure proper communication and brand awareness.
- Develop Pricing and programming calendars.
- Monitor depletions and inventory at assigned distributors.
- Manage distributor AR’s, trade spend, T&E spend vs budget.
- Participate in trade show, consumer tasting’s as well as events to promote Davos products.
- Conduct sales call with key accounts ON & OFF premise in the New England Territory.
Signature Brands – Key Account Representative
Horizon Beverage Company
01.2016 - 11.2016
- Consistently promote the sale of company products through personal selling efforts and regular contact with accounts
- Conduct sales call on all assigned accounts on the proper day
- Consistently pursue new product placements within these accounts and establish working relationship
- Consistently work to improve profitability through product pricing and monitor product pricing to ensure parity between competitive products
- Consistently secure primary locations within these accounts to create product display’s and recommend displays to retailers that will improve the visibility and sales of Horizon’s products
- Ensure all displays within my accounts include the applicable POS
- Merchandise the complete product line in accounts including filling shelves and display’s
- Plan and coordinate on/off premise promotions within accounts
New England Market Manager
Total Beverage Solution
04.2007 - 12.2015
- Wine, Spirits, and Malt Beverage Import Company
- 2011 – 2014 – “Beverage Industry- Top 100 Beverage Company”
- Communicating strategic priorities, driving and managing key initiatives
- Build brands, develop relationships, increase sales and distribution of products at retail & distributor level
- Coordinate programs to achieve volume growth at the distributor & retail level
- Monitor results using VIP IDG
- Manage pricing & promotion with 24 distributors and their respectful sales forces
- Monitor sales/POS progress against ABP
- Represent TBS products at ALL trade shows threw out New England
Owner
Fallon’s Wine & Spirits
08.2003 - 04.2007
- Responsible for all spirits, wine and malt beverage purchasing, sales marketing, customer relations, accounting, day to day operations of stores, management of ten employees, scheduling and management of 5 apartments.
- Bought and renovated two rundown liquor stores and buildings, sole intention to flip and sell both businesses.
Owner
Grapevine Wine & Spirits
08.2003 - 04.2007
- Responsible for all spirits, wine and malt beverage purchasing, sales marketing, customer relations, accounting, day to day operations of stores, management of ten employees, scheduling and management of 5 apartments.
- Bought and renovated two rundown liquor stores and buildings, sole intention to flip and sell both businesses.
Sales Representative
Atlas Distributing – (Miller Brewing Company)
01.1998 - 07.2003
- Responsible for servicing 134 accounts, research opportunities for increasing sales and distribution as well as new product placements. Ensure inventory availability & prioritize display and merchandising opportunities. Gain commitments and close sales while communicating issues & update with upper management. Follow through with commitments and implement solutions.
Education
Professional Course - Certified Sake Specialist Course
John Gaunter Sake
Denver, CO01.2017
Wine Studies
Boston University
Boston, MA01.2007
Business Management
Worcester State University
Worcester, MA01.2000
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Professional Golfers Association (PGA) Business School
01.1995
Associate Degree - Power Plant Technology
Community College of the Air Force
01.1989
Non-Commissioned Officer Training School
U.S. Air Force
Valdosta, GA01.1988
Jet Engine Technician School
U.S. Air Force
Chanute, IL01.1986
Skills
- Client relationship building
- Regional account management
- Effective distributor engagement
- Goals and performance
- Business development and planning
- Presentations and public speaking
- Strategic planning
- Sales leadership
- Relationship selling
- Budget management
Accomplishments
- 2017 - 2022 Part of team to build Aviation Gin and make “Hot Prospect Brand” from 10,000 Cases sold to over 150,000 Cases sold - Purchased by Diageo in 2020
- 2016 – 2022 Part of team to build TYKU Sake as “Hot Prospect Brand” selling over 75,000 Cases
- 2017 – 2022 Director “Friends of Jay Dion Memorial Golf Classic” have raised over $300K for Dana Farber Cancer
- 2014 Total Beverage Solution Wine & Spirit “Market Manager Off the Year”
- 2012 Amaro Montenegro – Italy – Increased sales from 200 Cases sold to over 4000 cases sold in 2015 in New England
- 2011 Kono Sauvignon Blanc – Marlborough New Zealand – Built Wine Brand from 0 cases to over 10,000 case sold in New England 2015
- 2007 -2015 Part of TBS team to help grow from 1MM in Sales to over 50 MM in Sales
- 2005 purchased 2nd store with gross sales of $1.3 MM contracted, renovated and had $2.1 MM in gross sales in 2006
- 2003/2004 purchased a closed liquor store & building, contracted, renovated and built a Fine Wine Store with first year gross sales of 1.5 MM – 2005 increased to 2.1 MM – 2006 2.5 MM
- Increased sales in a highly competitive yet flat beer industry, on premise accounts up 23% and off premise accounts up 24% in 2004
Awards
U.S. Air Force Good Conduct Medal 1989, U.S. Air Force Training Ribbon 1988
SUMMARY OF QUALIFICATIONS
- 20+ years of cross functional Sales Experience
- Experienced as an Owner and Operator of Two Liquor Stores, Supplier Regional Manager, Sales Representative, Retail Manager, PGA Golf Professional, Tournament Director “Friends of Jay Dion Memorial Golf Classic”
- Well organized team player, motivated, creative thinker and learner
- Possess strong customer focused sales skills and passion to satisfy my customers
- Possess strong communication skills, which are allowing me to interact well with all levels of employees from front line retail employees to chain store owners, to distributor salespeople and key distributor managers
- Well Educated and experienced in Wine, Sake, Spirits and Malt Beverages
Timeline
North East Regional Sales Manager
Castle Brands (Pernod Ricard)
09.2022 - Current
New England Regional Manager
Davos Brands
11.2016 - 08.2022
Signature Brands – Key Account Representative
Horizon Beverage Company
01.2016 - 11.2016
New England Market Manager
Total Beverage Solution
04.2007 - 12.2015
Owner
Fallon’s Wine & Spirits
08.2003 - 04.2007
Owner
Grapevine Wine & Spirits
08.2003 - 04.2007
Sales Representative
Atlas Distributing – (Miller Brewing Company)
01.1998 - 07.2003
Business Management
Worcester State University
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Professional Golfers Association (PGA) Business School
Associate Degree - Power Plant Technology
Community College of the Air Force
Non-Commissioned Officer Training School
U.S. Air Force
Jet Engine Technician School
U.S. Air Force
Professional Course - Certified Sake Specialist Course
John Gaunter Sake
Wine Studies
Boston University
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