Kerry Greene
Arlington,VA
Summary
Seasoned marketing professional with a proven track record of leading through change and inspiring teams. Seeking a position to leverage expertise in challenging the status quo while employing a data-driven, agile mentality to create and execute strategic, member-centric marketing initiatives that drive customer lifetime value.
Overview
15
15
years of professional experience
Work History
Senior Director, Lifecycle and Loyalty Program Marketing
Marriott International
10.2021 - Current
- Lead loyalty lifecycle marketing strategy across the customer journey, enhancing member communications from enrollment to reactivation
- Developed an analytic foundation to impact First 100 days marketing, resulting in $70M in annualized incremental revenue in the first year
- Pioneered new marketing campaigns through Process Optimization, enabling content syndication and technology enhancements
- Crafted strategic marketing plans for diverse new brands, including MGM, RCYC, All-Inclusive and Citi-Express
- Foster a positive team environment, driving high performance and professional success among associates
Director, Loyalty Program Marketing
Marriott International
03.2018 - 10.2021
- Oversaw member communications for email channels, achieving a 20:1 ROI across key business lines while managing relationships with three agency partners
- Developed omni-channel marketing strategies during the pandemic, generating over $68M in sales across Core Lodging, Points Purchase, and Gift Cards
- Executed multi-touch communications during the Starwood/Marriott integration, enhancing member understanding of program changes
- Launched the Marriott Bonvoy program in 2019, achieving 90% brand awareness across email, digital, and print channels
- Collaborated with cross-functional teams to support large-scale initiatives with expedited launch timelines such as Eat Around Town, Off-Folio Earn, and Work Anywhere
Senior Manager, Loyalty Program Marketing
Marriott International
02.2017 - 03.2018
- Led member communications for Starwood integration, identifying harmonization opportunities and defining program requirements
- Developed project plans for updating email campaigns for Marriott Rewards and SPG, including creative updates and testing
- Implemented strategic marketing programs to increase engagement among new and elite members
Manager, Member Marketing
Marriott International
01.2012 - 02.2017
- Executed email strategies during the Starwood merger, resulting in 3.1 million linked accounts
- Produced global email campaigns, exceeding $140M in email-influenced revenue
- Increased behavior-based trigger campaigns by 75% across seven languages, and launched a successful email newsletter with over 40% open rates. open rates
Field Marketing Specialist
Applebee’s
02.2010 - 12.2011
- Revitalized local marketing strategies for 12 restaurants, enhancing market perception and customer engagement
- Executed national marketing programs and developed regional marketing plans to support sales and traffic goals
- Launched pilot campaigns, including a successful email rollout to 200+ restaurants
Education
Bachelor of Arts -
James Madison University
Harrisonburg, Virginia06-2005
Skills
Integrated Marketing Strategy
Data Analysis & Insights
Product Launch Management
Customer Engagement & Retention
Brand Awareness & Positioning
Marketing automation
Effective Project Coordination
Budget Management
Team Leadership & Development
Adaptability
Timeline
Senior Director, Lifecycle and Loyalty Program Marketing
Marriott International
10.2021 - Current
Director, Loyalty Program Marketing
Marriott International
03.2018 - 10.2021
Senior Manager, Loyalty Program Marketing
Marriott International
02.2017 - 03.2018
Manager, Member Marketing
Marriott International
01.2012 - 02.2017
Field Marketing Specialist
Applebee’s
02.2010 - 12.2011
Bachelor of Arts -
James Madison University
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