Kerry Kolasa-Sikiaridi

• Created compelling content for websites and online publications: blog posts, web copy and any additional copy assigned re: topics such as eCommerce, Automated Email, Automated Marketing, SEO, and Digital Marketing Trends - all on a tight deadline.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Utilized topic briefings to develop and produce effective SEO and educational copy about ContactPigeon brand, related industry and topics.
• Contributed to the development of creative campaigns by providing unique ideas and content, expanding ContactPigeon's digital footprint and driving more value through high quality online content.
• Researched topics and gathered sources/stats to ensure reliable content.
• Team collaboration to strategize on upcoming posts.
• Edited and proofread colleagues' work, ensuring consistency in style, tone, and brand messaging throughout all digital assets.
• Platforms: WordPress w/ Yoast SEO, Asana, Microsoft Word, Slack.
• Reason Left: Maternity leave not paid in full.

• Wrote breaking news and feature stories involving Greece from UK, EU, Australia, Asia and USA.
• Wrote 4 to 8+ articles a day, 30+ hours/week.
• Performed research and checked facts to maintain high standard of journalistic integrity.
• Utilized social media channels to promote articles and interact with readers, increasing online engagement rates.
• Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
• Attended press conferences and other media events to gather relevant information and quotes for stories.
• Boosted social media presence by creating and sharing engaging content relevant to current news trends.
• Developed multimedia content, enhancing stories with video and audio elements for richer audience experience.
• Participated in editorial meetings to discuss story ideas and content.
• As Assistant Editor edited and proofread articles to achieve peak accuracy and quality.
• Platforms: WordPress w/Yoast SEO, Trello, Animoto.
• Writing Style: AP w/SEO Best Practices.
• Reason Left: Higher paying job offer.

As a Digital Marketing Specialist:

• Strengthened my clients' website online presence by creating compelling website copy using SEO Best Practices.
• Optimized company website to improve engine ranking, user experiences and conversion rates.
• Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
• Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management and clients.
• Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Helped clients develop website portals and social media pages to promote businesses.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
• Worked with internal developers to update website NAP and other information as needed.

As Local Listing Manager:

• Created company's first Local Listing Team.
• Onboarded new hires.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Created training materials for Local Listing Team.
• Increased accounts' online visibility and ranking by ensuring quality of listing content.
• Researched and implemented less common local specialist listings: geographical, vertical specific listings, Etc.
• Increased citations and ranking by optimizing images for Social Media accounts.
• Platforms: Outlook, Trello, Amazon Virtual Workspace, MS Office, Adobe Photoshop, Camtasia, Moz, SEMrush, Google Analytics
• Total accounts: 10+
• Total employees in charge of: 2
• Reason Left: Collective layoff

• Isolating individual business needs and provide viable marketing solutions
• Create and provide analytical data and user behavior to make sound business decisions to improve ROI
• Managing and creating: Website +mobile site, Mobile Apps, (SEO) Search Engine Optimization, (SEM) Search Engine Monitoring, Web Content (blogs, articles, etc), Copywriting and SEO Content Writing
• Platforms: MS Office, Outlook, Moz
• Reason Left: Clients didn’t constantly pay in full