Kerry Mac Sweeney

Google

• As a leader, I manage a team to oversee various aspects of campaign management, including marketplace analysis, partner set list development, media plan analysis, negotiation, and interpreting analytical learnings for future campaigns.
• Handle investments across linear, streaming, and CTV, and collaborate with cross-channel teams to bring the industry's newest high-impact ad innovations to life on-screen, including pause ads, shoppable engagement ads, spotlights, takeovers, and multi-channel entertainment and sports sponsorships.
• Played an integral role in onboarding Google and establishing new Upfront and Scatter investment strategies.
• Very proud to have led major Google campaigns, including the Google Search & Barbie partnership, the Google Gemini AI product launch, Google's 25 Years in Search Celebration, and most recently, the Google Shopping & Netflix Emily In Paris partnership.

Mattress Firm, USAA, Universal Theme Parks, National Vision, and AbbVie

• Collaborated with strategy and analytics teams to generate strategic investment recommendations for both linear and CTV platforms.
• Provided recommendations for media plans and CTV targeting to every account for both Upfront and Scatter periods.
• Successfully managed the onboarding process of AbbVie Pharmaceuticals while overseeing 16+ brands across the portfolio as well as leading a team of senior associates and associates for campaign management.
• Conducted training sessions to educate team members on campaign management and tools such as Prisma, Innovid, DCM, JIRA

Mattress Firm, USAA, Universal Theme Parks, National Vision

• Effectively managed the entire video investment channel for Mattress Firm, with direct client communication.
• Managed quarterly TV and digital projects, including tacticals, post-buys, reporting, optimizations, and stewardship.
• Managed all inventory across all TV and digital campaigns using MBOX, Prisma, Innovid, and DCM.
• Led a weekly client call to share digital campaign updates.
• Managed all billing and invoicing, created scatter planning costs, and worked closely with Analytics and Strategy teams day to day to monitor and optimize our digital campaigns in real-time.

Google, SC Johnson, Porsche, Hewlett-Packard (HP)

• Planned, negotiated, and executed both Broadcast Network and Cable Upfront and scatter buys for all accounts.
• Built buy recommendations; allocated budgets based on marketplace conditions, historical performances, and key campaign objectives.
• Built Upfront and Scatter planning costs to assist upper management.
• Managed all added-value marketing executions.
• Completed Post-Buy reports analyses.
• Trained the assistants in their day-to-day roles and responsibilities, including campaign management and the necessary MediaOcean tools.

Google, SC Johnson, HP

• Assisted buyers in executing both scatter and Upfront campaigns for Google, SC Johnson, and Hewlett-Packard.
• Responsibilities included weekly delivery reports, analyzing and accepting ADU packages for both current deals and liability, managing weekly allocations with the networks, creating weekly double spotting reports for clients, creating and delivering Post Letters for both Upfront and Scatter campaigns, managing billing and discrepancies, and assisting in the creation of post reports.