Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kerry Mezzina

Pompton Lakes

Summary

Results-driven marketing and visual merchandising expert with a successful history at Gucci America, focused on driving brand presence through strategic display innovations and budget efficiency. Skilled in cross-functional teamwork and event execution, leading to improved customer interaction and effective visual marketing initiatives. Delivered measurable cost reductions while enhancing overall brand perception.

Overview

31
31
years of professional experience

Work History

Marketing and Visual Merchandising Specialist, WHS – Watches & Jewelry

Gucci America
New York
09.2005 - Current
  • Executed visual merchandising strategies across Americas for Gucci’s wholesale watch and jewelry sectors, elevating brand visibility.
  • Collaborated with a worldwide team to execute in-store displays, window concepts, and seasonal animations consistent with global branding standards.
  • Coordinated visual material production and distribution throughout the Americas to ensure timely brand alignment, following visual guidelines.
  • Managed annual marketing budget over $650K, realizing cost efficiencies through strategic vendor negotiations.
  • Directed inventory management and vendor operations at New Jersey warehouse supporting wholesale account needs.
  • Partnered with global teams on product launches to deliver impactful visual campaigns appropriate for markets.
  • Planned customer events that increased engagement levels and reinforced loyalty to the brand.
  • Streamlined logistics processes resulting in decreased lead times and improved visual presentation at retail sites.
  • Led seasonal changeovers, ensuring timely updates to displays to maintain fresh and engaging customer experiences.
  • Collaborated with sales team to align visual merchandising with sales objectives, boosting sales by a significant percentage.
  • Provided detailed visual merchandising guidelines to the field team and store locations to ensure brand consistency nationwide.
  • Managed visual merchandising calendar, keeping track of all upcoming promotions, events, and seasonal changes.
  • Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.

Global Account Manager

Movado Group, Inc.
Paramus
12.1999 - 08.2005
  • Managed cross-functional teams and agency partnerships to deliver cohesive global brand campaigns.
  • Directed global marketing strategies for watch brands within $500K budget, integrating advertising, PR, and visual assets.
  • Oversaw media trafficking, creative rotations, and retailer tagging to support regional and national campaigns.
  • Led production of materials for international conventions and trade shows, ensuring timely distribution.
  • Implemented efficient account management best practices across various regions.
  • Collaborated with sales, marketing, finance, operations, and legal teams on diverse client account projects.
  • Nurtured strong relationships with suppliers and clients to facilitate long-term business growth.
  • Created high-impact sales presentations and marketing materials to enhance engagement with stakeholders.

Marketing Manager

Movado Group, Inc.
Paramus
12.1996 - 12.1999
  • Executed marketing campaigns and advertising strategies to enhance brand visibility and sales performance.
  • Created impactful sales tools and visual merchandising assets for international retail and wholesale partners.
  • Streamlined ad trafficking operations to boost efficiency and ensure consistency.
  • Developed trade show display concepts to elevate brand presentation.
  • Utilized data-driven analysis to optimize campaign effectiveness and uncover market opportunities.
  • Tracked budgets for all marketing initiatives and delivered regular financial updates.
  • Generated innovative ideas for creative promotions to drive sales growth.
  • Maintained relationships with key customers through consistent communication.

Marketing Assistant, International Marketing and Sales

Movado Group, Inc.
Paramus
03.1994 - 12.1996
  • Delivered comprehensive administrative and project support to Senior VP of International Marketing and Sales.
  • Coordinated logistics and communications across global subsidiaries to enhance operational efficiency.
  • Facilitated collaboration between internal creative teams and external agencies, expediting project deliverables.
  • Organized international sales conventions, promoting cooperation between U.S. and Swiss teams.
  • Launched PowerPoint training programs to standardize corporate presentation quality.
  • Collaborated with marketing team on innovative ideas for events and customer communication projects.
  • Developed and distributed internal newsletters to enhance organizational communication.
  • Supported marketing team in daily administrative functions to ensure workflow continuity.

Education

Bachelor of Arts - Communications, Marketing

William Paterson University
Wayne, New Jersey

Skills

  • Visual merchandising and display strategy
  • Marketing campaign execution
  • Budget management
  • Vendor and inventory management
  • Event planning and customer engagement
  • Brand identity and retail presentation
  • Cross-functional collaboration
  • Microsoft Office Suite
  • Adobe Photoshop
  • Project management
  • Inventory management

Timeline

Marketing and Visual Merchandising Specialist, WHS – Watches & Jewelry

Gucci America
09.2005 - Current

Global Account Manager

Movado Group, Inc.
12.1999 - 08.2005

Marketing Manager

Movado Group, Inc.
12.1996 - 12.1999

Marketing Assistant, International Marketing and Sales

Movado Group, Inc.
03.1994 - 12.1996

Bachelor of Arts - Communications, Marketing

William Paterson University

Similar Profiles

CREATE PROFILE
Kerry Mezzina