Kerry Petrocelli

Through my consulting work I have assisted DAZ PR, Cromwell Collective, Corbett PR among other PR agencies with the following:

• Lead accounts as the main point of contact
• Roadmap and strategy development
• Fact sheet development
• Pitch writing and ghost pitching
• Client facing meetings

• Lead strategy across beauty, health and lifestyle accounts to ensure that client goals are met
• Oversaw and acted as direct day to day communication with clients including leading introductory meetings, check-ins and strategy sessions
• Develop & maintain relationships with top tier media including national, regional and in trade publications across digital, print, broadcast and podcasts. Examples include Today Show & Today.com, Forbes, Well + Good, CNN, NBC, Prevention, Allure, Glamour, Sirius XM interviews and more
• Develop, implement and maintain strategic influencer and celebrity gifting, partnerships and collaborations including contract creation and key messaging development
• Lead team including running internal team meetings, managing and assigning daily tasks to ensure that account goals are met and onboarding and mentoring new employees and interns
• Develop, maintain and deliver weekly, monthly and quarterly PR reports
• Draft, implement and distribute pitches, press releases, and press kit documents
• Manage and facilitate virtual and in person event production including securing location, vendors and media attendees
• Develop and maintain media and influencer databases

• Developed strategy, facilitated and managed press trips and media stays to result in coverage for client, Grand Coral Beach in Mexico and The Sherry Netherland Hotel in NYC
• Drafted, implemented and distributed pitches, press releases, and press kit documents
• Maintained the agency's social media presence
• Secured and facilitated media interviews and deskside meetings
• Developed & maintained relationships with top tier media nationally, regionally and in trade publications across digital and print including Travel + Leisure, Conde Nast Traveler, Marie Claire, and more
• Developed & maintained relationships and partnerships on behalf of clients with top influencers and secured influencer stays in exchange for content creation
• Responsible for monitoring daily coverage and maintaining clippings