Kerry Valentine
Apollo Beach,FL
Summary
As a visionary marketing executive, I've consistently delivered unparalleled results by spearheading strategic initiatives that drive market growth and elevate bottom-line profitability. I excel in building exceptional, high-impact teams that achieve new heights of performance through motivation and leadership. With a wealth of experience in orchestrating the development and execution of high-performance inbound and outbound marketing programs, I've been at the forefront of introducing, implementing, and enhancing marketing and sales strategies in dynamic digital landscapes. My proven track record revolves around pinpointing target markets, captivating audiences, and implementing cost-effective methods to boost demand while reducing acquisition costs.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Marketing
Teacher Created Materials
01.2016 - Current
- Drove High-Impact Revenue Growth: Spearheaded dynamic marketing initiatives that boosted sales, elevated brand visibility, and fueled lead generation
- Cultivated and Led a High-Performing Team: Spearheaded the transformation and development of a cohesive, A-level marketing team that consistently delivered exceptional results
- Exceeded KPIs with Remarkable Results: Achieved a 22% increase in MQLs, resulting in a 40% SQL conversion rate, and a 300% SQL to opportunity conversion rate, outperforming annual performance metrics
- Led Targeted Customer Lifecycle Campaigns: Directed customer lifecycle campaigns, leveraging data analysis to maximize reach to target audiences, ensuring precision in messaging and impact
- Enhanced Lead Generation and SEO: Elevated lead generation, SEO performance, and online and offline sales through data-driven user experience enhancements in outbound, inbound, and nurture campaigns
- Supercharged Email Conversion: Significantly increased qualified leads by harnessing the power of conversational AI tools to streamline the email conversion process
- Revolutionized Video and Webinar Strategy: Optimized video and webinar strategies, resulting in a staggering 300% YoY increase in viewership and driving a 50% surge in new website visitors
- Expanded Prospecting Database: Successfully expanded the prospecting database by over 15% YoY using a mix of inbound and outbound marketing strategies
- Delivered Data-Driven ROI Solutions: Developed and implemented data-driven solutions that consistently increased the return on marketing investments, delivering measurable results
- Pandemic-Proofed Sales: Spearheaded new MQL generation efforts and processes during the pandemic, leading to an impressive 80% growth in company sales.
Marketing Channel Manager – Direct to Consumer
Teacher Created Materials
01.2015 - 08.2016
- Exceeded Prospecting Growth Expectations: Surpassed growth goal by 92% and grew contact database by 58% in a short time span of a year.
- Pioneered New Revenue Stream: Introduced and executed new digital marketing strategies, leading to the creation of an additional revenue stream through the establishment of a successful D2C channel.
- Revamped eCommerce User Experience: Transformed the eCommerce platform, enhancing navigation, product discovery, and overall user experience resulting in increased customer satisfaction and revenue growth for the company.
- Maintained Valuable Consumer Data: Safeguarded the accuracy and relevance of consumer data, laying the foundation for future marketing and sales success by overseeing CRM and enterprise system procedures.
- Orchestrated Comprehensive Analytics: Took charge of all aspects of Pay Per Click, social media, and website analytics, aligning them seamlessly with the company's vision and goals to optimize results and performance.
Marketing Manager/Director
Apperson
01.2011 - 01.2015
- Drove Growth with Strategic Web Management: Achieved a 10% increase in visitor numbers and a 3% improvement in conversion rates by skillfully managing corporate websites and implementing innovative strategies.
- Led Seamless Implementation of Solutions: Spearheaded the enterprise level system implementation for marketing, orchestrating the successful implementation of new eCommerce, CRM, and ERP solutions. This led to comprehensive monitoring of all marketing and sales activities, enhancing operational efficiency.
- Influential Business Strategist: Provided strategic recommendations to cross-functional teams, leveraging ongoing business analysis and competitive reviews. Contributions extended to sales forecasting, product development, and support activities, guiding the company toward strategic growth.
- Built Robust Agency Relationships: Cultivated relationships with diverse marketing and public relations agencies. Additionally, oversaw and directed the efforts of marketing teams across three nationwide locations, ensuring consistent excellence in marketing endeavors.
Media Specialist
Apperson
01.2008 - 01.2011
Public Relations and Marketing Specialist
Sukut Construction Inc.
01.2005 - 01.2008
Education
Bachelor of Arts - Communication
California State University
Northridge, CACalifornia State University
Fullerton, CASkills
- Digital Marketing
- Demand and Lead Generation
- Marketing Technology
- Team Building
- Strategic Campaign Planning
- Sales Enablement
- Marketing Automation
- Vendor Relations and Management
- Customer Segmentation
- Market Planning and Execution
Accomplishments
- Slashed Cost per Lead by 500%: Achieved a 500% reduction in the cost per lead by optimizing marketing campaign management.
- Revamped Marketing for 1000% Lead Growth: Spearheaded integrated online and traditional marketing platforms, resulting in an astonishing 1000% increase in leads generated within a year.
- Rebranded from Print to Tech Innovator: Accomplished organizational goals by completely rebranding a traditional printing business of nearly six decades into a cutting-edge education SaaS technology company.
Skills
Word Press, Django, Hubspot, Ortto, Pardot, Active Campaign, MailChimp, SalesForce, NetSuite, Microsoft Dynamics, Google Suite, SEMrush, Moz, SurferSEO
Certification
- Content Marketing Certification, HubSpot Academy - September 2023
- Certification in Leadership Training, California State University, Fullerton - February 2020
Languages
American Sign Language
Native or Bilingual
Timeline
Director of Marketing
Teacher Created Materials
01.2016 - Current
Marketing Channel Manager – Direct to Consumer
Teacher Created Materials
01.2015 - 08.2016
Marketing Manager/Director
Apperson
01.2011 - 01.2015
Media Specialist
Apperson
01.2008 - 01.2011
Public Relations and Marketing Specialist
Sukut Construction Inc.
01.2005 - 01.2008
Bachelor of Arts - Communication
California State University
California State University
- Content Marketing Certification, HubSpot Academy - September 2023
- Certification in Leadership Training, California State University, Fullerton - February 2020
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