Kerry Lehman Chope
Marketing Manager
Bradenton,FL
Summary
Experienced Marketing Manager with a proven track record of over 9 years, delivering exceptional marketing campaigns, content, and digital assets. A meticulous and collaborative brand embassador, specializing in brand awareness, social management and digital marketing strategy. A detail-oriented, creative, and deadline-focused task-master known for managing multiple priorities with a positive attitude. Skilled copywriter, photo director, stylist, and photo editor proficient in Photoshop, InDesign, Excel, PowerPoint, and Word.
Overview
32
32
years of professional experience
Work History
Trade Marketing Manager
Napa Home & Garden
05.2016 - Current
- Foster & maintain brand voice in all communications including romantic copy, email campaigns and print advertising.
- Increase brand awareness by designing and deploying targeted email marketing campaigns on Klaviyo.
- Manage content on Shopify site.
- Manage all social media for our brand.
- Boost social media engagement with consistent posting and timely responses to audience interactions.
- Manage photo shoots & style shots for creative visual assets for use in both print and digital marketing materials.
- Manage image library for all photo assets.
- Write scripts and develop video content for website and social media publications.
- Increase user base by promoting brand awareness and launching key marketing efforts.
- Create and manage social media campaigns to increase brand engagement.
- Create dynamic content on Canva.
- Write and distribute press releases to increase brand visibility.
- Act as liason with editors of trade publications & seek out exposure in upcoming features.
- Continually maintain and improve brand image.
- Coordinate efforts between marketing, logistics, finance, and other departments to ensure seamless execution of programs and initiatives, including four product launches annually.
Marketing Coordinator
Tritter Feefer Home Collection
08.2014 - 03.2015
- Responsible for coordination and layout of new catalog
- Design marketing materials- brochures, postcards
- Create daily social media posts, Constant Contact, Press Kits
- Upkeep and posts on Pinterest and Facebook
- Marketing outreach and other daily marketing responsibilities pertaining to trade shows and general company branding.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Streamlined internal communication processes, resulting in more efficient project management.
Project Manager
EDL & Associates Art Consultants
01.1999 - 01.2005
- Assisted art consultants in designing art collections for international hotels, hospitals and corporate clients
- Managed projects from beginning to end, including budget, commissioning artists, logistics and installation of entire jobs.
Designer/Sales Representative
Paces Papers: High End Stationer
01.1996 - 01.1999
- Served as Graphic Designer using type, illustration and layout skills to develop logos for corporate clients and custom stationery and invitations for individual clients
- Designed in-store and window merchandise displays.
Art Director
BBDO Advertising
01.1993 - 01.1994
- Worked with copywriter in creating ads for clients including HBO, FedEx and The U.S Navy
- Conceptualized print and television ad campaigns
- Presented ideas to corporate clients.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
Education
Art Direction, Advertising -
Portfolio Center
01.1993
Studio Art, Drawing & Painting -
University of Georgia
01.1991
Skills
- Press Release writing
- Targeted ad campaign execution
- Aesthetic design proficiency
- Digital content curation
- Social Media Strategy
- Relationship Building
- Strategic Marketing
- Marketing campaigns
- Problem-solving aptitude
- Written Communication
- Task Prioritization
- Adaptability and Flexibility
- Brand positioning
- Social Media Campaigns
- Excellent Communication
- Digital Marketing
- Trade show marketing
- Product positioning
- Promotional planning
- Teamwork and collaboration
- Time management
- Attention to detail
- Multitasking
- Organizational skills
- Creative thinking
- Verbal and written communication
- Content creation
Proficiencies
InDesign, Photoshop, Microsoft Excel, Word, Power Point
References
- Craig Brown, Vice President Marketing, Napa Home & Garden - 678-591-8999
- Kathy Davidson, Manager of Paces Papers - 404-583-7116
KLC Hand Drawn Sketches
I have run an Etsy shop since 2010, and in that time have been commissioned to hand-draw over 650 architectural renderings. It is a very fulfilling creative outlet and very rewarding work.
Skills
- Analytical Thinking
- Adaptability
- Client Relationship Management
- Content Development
- Microsoft Office
- Time Management
- Adobe Creative Suite
- Seasonal campaign development
- Social Media Marketing
Timeline
Trade Marketing Manager
Napa Home & Garden
05.2016 - Current
Marketing Coordinator
Tritter Feefer Home Collection
08.2014 - 03.2015
Project Manager
EDL & Associates Art Consultants
01.1999 - 01.2005
Designer/Sales Representative
Paces Papers: High End Stationer
01.1996 - 01.1999
Art Director
BBDO Advertising
01.1993 - 01.1994
Studio Art, Drawing & Painting -
University of Georgia
Art Direction, Advertising -
Portfolio Center
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