Kesa Zagar

XYZ

Assist Executive Medical Director with administrative priorities related to electrophysiology clinical care, research and arrhythmia education:

• Gatekeeper for incoming requests and messages
• Calendar management
• Travel arrangements
• Expense reports
• Credentialing
• Meeting coordination and facilitation
• Leadership event planning
• Industry relations
• Speaking engagements
• Conference planning, promotion and execution

Support business operations for eight clinic locations:

• Front office administration and patient relations
• Facility management
• Vendor oversight
• Office supply/furniture/equipment ordering and inventory management

Manage marketing activities:

• Website optimization
• Service line promotion
• Patient education content

• Led advertising, branding and channel readiness initiatives crossing digital and physical space. Engagement categories included consumer packaged goods, healthcare, professional services and retail.
• Closely collaborated with clients to understand objectives and develop supporting scopes, resource cross-functional teams and craft budgets, timelines and project plans to achieve business goals.

• Led retail discipline of newly formed inter-agency partnership for Electrolux and Frigidaire North America at agency of record and operationalized brand activation scope of work.
• Transitioned point of purchase collateral workflow from previous consultancies to new agency team while meeting aggressive product launch deadlines.
• Authored service agreements and handled monthly billing and forecasting.
• Spearheaded Electrolux rebranding guidelines and implementation.
• Managed digital showroom build and launch events for key retailers.

• As retail agency of record, guided internal teams responsible for Michelin's annual product launches, dealer activation and key customer go-to-market planning and execution.
• Headed account team of 10 steering day-to-day workflow, managing account performance and fostering career development of group.
• Oversaw financial management of account including scoping, billing and forecasting.
• As part of Michelin United inter-agency team, collaborated with partners on global campaign development and North American strategy and execution.

• Directed corporate rebranding and enterprise roll out for Burns & McDonnell, international engineering consulting firm.
• Oversaw creation of brand guidelines and production of supporting elements including messaging, logo, business system, website, social media, sales tools, signage and photography.
• Conducted status sessions with internal and external stakeholders.
• Scoped new projects and crafted proposals, estimates and schedules.

• Built and led high-performance team of 10.
• Oversaw regional marketing budget and allocated spend to support 200+ campuses and online divisions.
• Fostered relationships with regional brands in key markets to increase brand familiarity resulting in educational partnerships with Arizona Diamondbacks, Chicago Bears, Chicago Blackhawks, Chicago Tribune, Dallas Cowboys and Utah Jazz. Activated co-branded elements including local media creative, stadium assets, career building events, student success seminars and community programs.

• Planned and implemented multi-channel marketing programs (awareness, demand generation, thought leadership, sales enablement, user events) to support Manufacturing sales targets.
• Built and strengthened strategic relationships with channel partners, advertising agencies and leading manufacturing subject matter experts.

• Managed client relationships for agency with Autodesk while leading cross-functional teams responsible for 2004 AutoCAD global product launch.

• Established Account Service and Operations competencies for start-up branding firm, codifying business practices and supporting policies.
• Managed client engagements for ALZA, Genentech, HP, Microsoft, Nissan and Verizon.
• Supported founder with new business development efforts.

• Assisted digital brands (Let'stalk.com and Match.com) with new market introductions, website design and customer acquisition campaigns.

• Managed research, creative development and production of integrated marketing campaigns for launch of wireless brand, Aerial.

• Supported naming team of brand consultancy with client relations, project management, ideation, trademark screening and research for Coca-Cola, Gillette, IBM, Merck, Microsoft and Wyeth.

• Represented non-governmental organization on Capitol Hill and educated policy makers on women's health, family planning and educational issues.