Experienced in luxury beauty, specializing in enhancing beauty and delivering exceptional customer experiences. Proven track record in advancing skin health, preservation, and beauty trends. Skilled in building lasting customer relationships and creating memorable shopping experiences. Authorized to work in the US for any employer, dedicated to continued growth in the beauty industry.
Hi, I’m
Kesha Smith
Duluth,Ga
Summary
Overview
26
years of professional experience
1
Certification
Work History
Clover By CLOVE + HALLOW
Sales & Education Manager
10.2022 - 06.2025
Job overview
- Works directly with the CEO and Marketing team while consistently communicating with Retail partners to continually educate & develop store Managers and Beauty Advisors to elevate our brand experience and drive sales.
- The expert on education subject matter providing ongoing recommendation and analysis in education-related topics such as: brand experience, coaching, in-store training, sanitation/hygiene, products, and the Clover selling strategy, etc.
- Spearheaded the opening and training of over 100 new wholesale accounts, enhancing the buying experience for retail customers..
- Conducted ongoing visits, training and evaluations of retail accounts to ensure alignment with Clover standards.
- Built & maintained strong partnerships with retailer partners & multiple Clover departments to continuously communicate & review education content to ensure it adheres to the overall education strategy and that it meets the needs of the business.
- Recommend, collaborate & facilitate innovative ideas to meet the evolving needs of the business, such as contributing to the creation of content for the following: retail accounts, product, virtual & in-person presentations, digital / social media assets, photo & video assets, and specific needs of the brand overall.
- Manage & prioritize education calendar commitments, based on education strategy & business needs, including but not limited to: outsourced agencies, virtual & in-person service/product presentations, trade shows, speaking engagements / panels, press, podcast and media interviews involving our founder.
- Lead by example by championing Clover standards, the brand experience, and demonstrating Clover brand values.
- Manage allocated education budget including: Freelance team, trade shows, events, air / hotel / car travel budgets, training budgets, tools budgets-where applicable, etc.
- Conducted ongoing evaluations of curriculum materials to ensure alignment with industry standards.
- Championed professional learning communities among retailers, encouraging collaboration and sharing of best practices for Beauty Advisor's success.
CLOVE + HALLOW
Artistry & Education Manager
11.2019 - 01.2023
Job overview
- Responsible for the achievement of retail sales and education through the education of 100s of retail employees and beauty advisors.
- Responsible for driving field strategy for brick and mortar retailers and/or e-comm partners.
- Delivering best-in-class education to elevate brand awareness and drive sales, via e-comm and in-store.
- Built strong collaborative relationships both internally and externally, working directly with retailers and in tandem with C+H's sales and marketing teams.
- Utilized my critical eye for talent, to develop and assess a formidable freelance team, coaching and educating on product knowledge while articulating feedback clearly.
- Executed high level trainings, masterclasses and in store events as a key facilitator.
- Responsible for development and training of C+H's new employees and following up with continuing education of current employees as new processes are implemented in direct partnership with the CEO.
- Executes and follows up on education content created to ensure brand consistency all while achieving corporate KPI metrics.
La Bella Donna Cosmetics
Southeast Regional Account Executive
08.2017 - 11.2019
Job overview
- Responsible for driving sales revenue to exceed quarterly and annual sales goals in assigned Southeast / Caribbean territory of 175 accounts. Managing calendar, time and travel, creating and submitting expense reports, and event recaps. Servicing accounts by motivating, training and educating staff while cultivating strong account relationships. Train, motivate, schedule and evaluate freelance team. Evaluate in-store Visual display units to ensure set up is clean, organized and draws attention to boost sales. Assess retail stock levels and communicate low inventory to assist in creating product orders for the account. Prospect and contact potential customers, resolve account inquiries and complaints. Set follow-up appointments to keep clients aware of latest product launches. Create sales and training materials to present to accounts. Plan and execute account events, providing sales support on site and attending trade shows / public appearances. Working closely with client's spa and retail managers / directors. Working closely with our distribution center and Corporate Admin while reporting directly to our Director of Sales.
Bobbi Brown Cosmetics
Business Manager
11.2014 - 08.2017
Job overview
- Train, coach and develop a staff of 4 Beauty Advisors to achieve their personal productivity and company goals and objectives. Motivate my team to provide exemplary customer service consistently by setting an example for others to follow. Train Beauty advisors on sales, product knowledge and makeup application techniques. Increase business revenue by planning and executing events. Keep track of counter, personal and Beauty Advisor's goals by using DRBs to generate productivity reports. Observing the Beauty Advisors productivity and customer service in order to effectively conduct monthly reviews. Communicating information directly to the Account Executive acting as a liaison between the company and the retailer. Building sales, maintaining stock through buy requests when needed, visual presentation, client retention using social media and by building lasting client relationships.
SmashBox Cosmetics
Freelance Studio Artist
04.2013 - 11.2014
Job overview
- Work directly with Account Executives and Beauty Advisors as the "Studio Artist" executing makeover events at Ulta, Sephora and various Department store locations throughout Chicago and surrounding suburbs. Attend scheduled training, events and Trend shows. Assist beauty advisors in generating revenue and exceeding sales goals by conducting makeovers, providing expert skin care advice and product knowledge. Assisting customers in making educated choices regarding purchasing makeup and skincare products to meet their personal needs.
Hilton Indian Lakes Resort Resolution Spa
Esthetician
01.2013 - 08.2013
Job overview
- Greet guests, review client chart, select the appropriate facial based on client's skin type and needs, obtain consent to perform services, perform custom facials, peels, microdermabrasion, body treatments, waxing, makeup application, eyelash extensions. Accurately note client chart, build and maintain lasting client relationships, by providing exemplary customer service, retail sales, rebook appointments, close sale, proper sanitation and room dressing.
Fashion Fair Cosmetics
Counter Manager/ Coordinator/ Freelance Makeup Artist
03.2011 - 04.2013
Job overview
- Work directly with Account Executives and Beauty Advisors as the "Celebrity Artist" planning makeover events at various store locations throughout Chicago and surrounding suburbs. Attend scheduled events assisting beauty advisors in generating revenue and exceeding sales goals by conducting makeovers and providing expert skin care advice and product knowledge. Assisting customers in making educated choices regarding purchasing makeup and skincare products to meet their personal needs.
Badan Inc
Marketing Specialist / Make-up Artist
09.1999 - 09.2011
Job overview
- Updating and maintaining website, arranging orders, creating and executing new promotions and marketing ideas for natural body products and aromatherapy products. Building long lasting business relations with clients via email, telephone and direct mail. Assistant to international makeup artist Kanita Petties.
Education
University of AestheticsIllinois
Diploma
03.2013
University Overview
Skills
- Strategic business development
- Advanced skin rejuvenation techniques
- Retail sales expertise
- B2B relationship management
- Extensive marketing experience
- Detail-oriented data management
- Prospective client outreach
- Sales operations support
- Lead generation
- Experienced with Microsoft Office applications
- Proficient in customer service management
Accomplishments
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved 400% sales growth in six months through effectively assisting with digital marketing, promotions, and new account openings .
- Resolved product issues through consumer testing as well asm leading focus groups to assist with R&D.
Certification
- Aesthetician
- March 2013 to Present
- Skincare specialist
Timeline
Sales & Education Manager
Clover By CLOVE + HALLOW
10.2022 - 06.2025
Artistry & Education Manager
CLOVE + HALLOW
11.2019 - 01.2023
Southeast Regional Account Executive
La Bella Donna Cosmetics
08.2017 - 11.2019
Business Manager
Bobbi Brown Cosmetics
11.2014 - 08.2017
Freelance Studio Artist
SmashBox Cosmetics
04.2013 - 11.2014
Esthetician
Hilton Indian Lakes Resort Resolution Spa
01.2013 - 08.2013
Counter Manager/ Coordinator/ Freelance Makeup Artist
Fashion Fair Cosmetics
03.2011 - 04.2013
Marketing Specialist / Make-up Artist
Badan Inc
09.1999 - 09.2011
University of Aesthetics
Diploma
Similar Profiles
Catherine DaguerreCatherine Daguerre
Scare Actor at Hornbrook Hallow HauntScare Actor at Hornbrook Hallow Haunt
Isabela HoffmannIsabela Hoffmann
Floater Teacher at Frog HallowFloater Teacher at Frog Hallow
Ethan WeischwillEthan Weischwill
Mechanic at King Hallow Cattle CompanyMechanic at King Hallow Cattle Company
Laura MeloLaura Melo
Kindergarten Volunteer at Letters & Colors KindergartenKindergarten Volunteer at Letters & Colors Kindergarten
Sylvie AdouSylvie Adou
Hair Braider at Braids of BeautyHair Braider at Braids of Beauty