Kesha Smith

Business Strategy & KPI Maximization: Establish and lead the execution of the brand's business strategies to drive store Key Performance Indicator (KPI) results, maximizing clinic performance to increase total revenue by over 37%.
Membership Expansion & Sales: Partnered with clients directly on the floor and at the front to sell specialized memberships and premium products, successfully doubling local clinic membership metrics within a single year.
People Training & Development: Selected to run the designated Lab Clinic training program to orient, onboard, and develop incoming team members; partner closely with the VP of Talent Management to design and execute corporate training protocols while concurrently running day-to-day operations.
Magnetic Team Leadership: Hire, develop, and motivate a high-performing, multi-disciplinary team of Registered Nurses (RNs), Aestheticians, and Sales Associates; provide continuous performance feedback, hold regular alignment meetings, and build individual career development plans.
Marketing & Strategic Outreach: Collaborated with the corporate Marketing department to customize local clinic marketing plans and execute high-traffic in-store events to drive localized brand awareness and client traffic.
Clinic Operations & Action Plans: Formulate detailed monthly, weekly, and daily clinic action plans to consistently hit multi-channel revenue targets while ensuring all HR policies, standards, and medical compliance guidelines are flawlessly upheld.
Administrative Oversight & Systems: Evaluate existing operational procedures to recommend structural improvements; manage physical inventory forecasting, client inquiries, employee payroll, and complex staff scheduling via Zenoti and Mindbody.

Business Strategy & KPI Maximization: Establish and lead the execution of the brand's business strategies to drive store Key Performance Indicator (KPI) results, maximizing clinic performance to increase total revenue by over 37%.
Membership Expansion & Sales: Partnered with clients directly on the floor and at the front to sell specialized memberships and premium products, successfully doubling local clinic membership metrics within a single year.
People Training & Development: Selected to run the designated Lab Clinic training program to orient, onboard, and develop incoming team members; partner closely with the People Team to design and execute corporate training protocols while concurrently running day-to-day operations.
Hired, developed, and motivated high-performing, multi-disciplinary team of Registered Nurses (RNs), Aestheticians, and Sales Associates; provided continuous feedback, conducted alignment meetings, and created individual career development plans.
Clinic Operations & Action Plans: Formulate detailed monthly, weekly, and daily clinic action plans to consistently hit multi-channel revenue targets while ensuring all HR policies, standards, and medical compliance guidelines are flawlessly upheld.
Administrative Oversight & Systems: Evaluate existing operational procedures to recommend structural improvements; manage physical inventory forecasting, client inquiries, employee payroll, and complex staff scheduling via Zenoti and Mindbody.
Evaluated operational procedures to recommend improvements; managed inventory forecasting, client inquiries, employee payroll, and complex staff scheduling using Zenoti and Mindbody.
Training Initiatives: Implemented training programs to improve team performance and service quality., fostering a culture of continuous learning and development.
Inventory Management: Managed inventory systems to optimize supply chain processes for skincare products.
Monthly, Quarterly & Annual Evaluations: Conducted regular staff evaluations, providing constructive feedback and setting clear expectations for future performance goals.

• Works directly with the CEO and Marketing team while consistently communicating with Retail partners to continually educate & develop store Managers and Beauty Advisors to elevate our brand experience and drive sales.
• The expert on education subject matter providing ongoing recommendation and analysis in education-related topics such as: brand experience, coaching, in-store training, sanitation/hygiene, products, and the Clover selling strategy, etc.
• Spearheaded the opening and training of over 100 new wholesale accounts, enhancing the buying experience for retail customers..
• Conducted ongoing visits, training and evaluations of retail accounts to ensure alignment with Clover standards.
• Built & maintained strong partnerships with retailer partners & multiple Clover departments to continuously communicate & review education content to ensure it adheres to the overall education strategy and that it meets the needs of the business.
• Recommend, collaborate & facilitate innovative ideas to meet the evolving needs of the business, such as contributing to the creation of content for the following: retail accounts, product, virtual & in-person presentations, digital / social media assets, photo & video assets, and specific needs of the brand overall.
• Manage & prioritize education calendar commitments, based on education strategy & business needs, including but not limited to: outsourced agencies, virtual & in-person service/product presentations, trade shows, speaking engagements / panels, press, podcast and media interviews involving our founder.
• Lead by example by championing Clover standards, the brand experience, and demonstrating Clover brand values.
• Manage allocated education budget including: Freelance team, trade shows, events, air / hotel / car travel budgets, training budgets, tools budgets-where applicable, etc.
• Conducted ongoing evaluations of curriculum materials to ensure alignment with industry standards.
• Championed professional learning communities among retailers, encouraging collaboration and sharing of best practices for Beauty Advisor's success.

• Responsible for the achievement of retail sales and education through the education of 100s of retail employees and beauty advisors.
• Responsible for driving field strategy for brick and mortar retailers and/or e-comm partners.
• Delivering best-in-class education to elevate brand awareness and drive sales, via e-comm and in-store.
• Built strong collaborative relationships both internally and externally, working directly with retailers and in tandem with C+H's sales and marketing teams.
• Utilized my critical eye for talent, to develop and assess a formidable freelance team, coaching and educating on product knowledge while articulating feedback clearly.
• Executed high level trainings, masterclasses and in store events as a key facilitator.
• Responsible for development and training of C+H's new employees and following up with continuing education of current employees as new processes are implemented in direct partnership with the CEO.
• Executes and follows up on education content created to ensure brand consistency all while achieving corporate KPI metrics.

• Responsible for driving sales revenue to exceed quarterly and annual sales goals in assigned Southeast / Caribbean territory of 175 accounts. Managing calendar, time and travel, creating and submitting expense reports, and event recaps. Servicing accounts by motivating, training and educating staff while cultivating strong account relationships. Train, motivate, schedule and evaluate freelance team. Evaluate in-store Visual display units to ensure set up is clean, organized and draws attention to boost sales. Assess retail stock levels and communicate low inventory to assist in creating product orders for the account. Prospect and contact potential customers, resolve account inquiries and complaints. Set follow-up appointments to keep clients aware of latest product launches. Create sales and training materials to present to accounts. Plan and execute account events, providing sales support on site and attending trade shows / public appearances. Working closely with client's spa and retail managers / directors. Working closely with our distribution center and Corporate Admin while reporting directly to our Director of Sales.

• Train, coach and develop a staff of 4 Beauty Advisors to achieve their personal productivity and company goals and objectives. Motivate my team to provide exemplary customer service consistently by setting an example for others to follow. Train Beauty advisors on sales, product knowledge and makeup application techniques. Increase business revenue by planning and executing events. Keep track of counter, personal and Beauty Advisor's goals by using DRBs to generate productivity reports. Observing the Beauty Advisors productivity and customer service in order to effectively conduct monthly reviews. Communicating information directly to the Account Executive acting as a liaison between the company and the retailer. Building sales, maintaining stock through buy requests when needed, visual presentation, client retention using social media and by building lasting client relationships.

• Work directly with Account Executives and Beauty Advisors as the "Studio Artist" executing makeover events at Ulta, Sephora and various Department store locations throughout Chicago and surrounding suburbs. Attend scheduled training, events and Trend shows. Assist beauty advisors in generating revenue and exceeding sales goals by conducting makeovers, providing expert skin care advice and product knowledge. Assisting customers in making educated choices regarding purchasing makeup and skincare products to meet their personal needs.

• Greet guests, review client chart, select the appropriate facial based on client's skin type and needs, obtain consent to perform services, perform custom facials, peels, microdermabrasion, body treatments, waxing, makeup application, eyelash extensions. Accurately note client chart, build and maintain lasting client relationships, by providing exemplary customer service, retail sales, rebook appointments, close sale, proper sanitation and room dressing.

• Work directly with Account Executives and Beauty Advisors as the "Celebrity Artist" planning makeover events at various store locations throughout Chicago and surrounding suburbs. Attend scheduled events assisting beauty advisors in generating revenue and exceeding sales goals by conducting makeovers and providing expert skin care advice and product knowledge. Assisting customers in making educated choices regarding purchasing makeup and skincare products to meet their personal needs.

• Updating and maintaining website, arranging orders, creating and executing new promotions and marketing ideas for natural body products and aromatherapy products. Building long lasting business relations with clients via email, telephone and direct mail. Assistant to international makeup artist Kanita Petties.