KESHAV GIDUGU

· Responsible for maximizing the sales out of Intel based products and technologies across covered retailers around the world.

· Define the retail investment strategy for Global Consumer Sales Team by overlaying the market dynamics in the Consumer Market Segment

· Optimize for marketing deliverables through Retail investment programs and create demand at the low end of the marketing funnel to drive conversion

· Responsible for Intel's business with the leading Online Players in India.

· Drive Strategic engagements beyond regular business to leverage and harness the potential of E-commerce to drive Intel's imperatives.

· Plan and execute Multi-Year Business plans to drive biz growth.

Drive Leadership / CXO connects across Organization's to achieve strategic obj

• E-comm / LFR), Drive Sales of Intel based products across assigned Key Accounts and achieve annual sales / consumption targets
• Accelerate adoption of Intel Technologies by influencing retail product assortment
• Liaison with the key stake holders across assigned accounts and develop C-Level relationships to drive Intel priorities
• Partner with internal and external stakeholders to drive impactful retail programs that drive PC adoption.

· Drive Sales out of Intel based PCs and Tablets across Retail Channels including (SFR / LFR / Online and OEM Managed Stores).

· Build, Develop and Maintain Retail Infrastructure for Intel based devices (Tabs and Smart phones) across multiple channels / store formats to drive Intel's relevance and advocacy at Retail Store Fronts.

· Partner with the upcoming E-comm channel to devise innovative marketing tactics to drive sales of Intel based Tabs and Smartphones.

· Translate Intel's Brand experience to immersive shopper experiences through innovative retail initiatives. (Innovative retail merch, brand zone, on-line brand exposure, training, road show etc).

· Set marketing strategies to support Intel business growth by collaborating with MSR (Mobile Specialty Retailers – Sangeetha Mobiles, Spice Retail, TMS, Univercell et al) to ensure Intel retail footprint and presence

· Align with OEMs to collaborate and drive initiatives that complement their GTM and deliver incremental results.