Dr. Keshini Saggar, BDS, MBA, MPH (Harvard)

• Strategized overall Digital Marketing campaigns to run promotions & increase app & web usage by customers
• Increased the transactions of 3 Lines of businesses through CRM channels, by 8%-10% month-on-month
• Managed USD 200,000 worth paid ad campaigns across YouTube, Facebook, Instagram and Google
• Reduced app cart drop-offs for Lines of Businesses by strategizing e-mail drip campaigns based on user journeys
• Increased app user sessions monthly by 20%, via cross-sells, targeted customer segments & personalized content
• Driving app installs, features adoptions, and daily app logins through hypothesis-driven experimentation
• Increased the brand awareness of AirAsia's International connectivity via Social media, Digital ads, offline & CRM channels
• Developed partnerships with 3 International Tourism boards to enable essential funding & visibility for the brand

A part of the Growth team, responsible for increasing awareness & subscriptions of the Backup & Security plugin:

• Managed social media platforms - Strategy, planning, content, design, distribution & community building
• Played the role of a community manager to monitor, listen, respond to & increase social engagement
• Created product explanation videos for awareness, brand building, accelerated adoption & easier onboarding
• Designed, created & updated web pages on WordPress for relevancy, sales & product promotions
• Planned & executed creative ways to leverage community meetups & WordPress conferences like WordCamp
• Used various market research tools and techniques to gather, analyze and interpret data

• Working towards empowering people & building projects that meet the medical & healthcare needs of marginalized communities in India
• Organized Health Education sessions by expert doctors in their fields, to spread awareness of preventive measures and to clear patient apprehensions
• Collaborated with different Rotary clubs to conduct Artificial Limb donation camps for physically challenged individuals, & a Clothes Collection Drive for donations to Trusts in South India, that support underprivileged villages
• Conducted Blood Donation Camps in the midst of COVID-19, to help replenish blood banks in need

• Working in the capacity of a Secretary, towards building a stronger & more engaging community of Alumni
• Hosting events like the Annual Road Run, to promote a healthy lifestyle, and create opportunities for alumni meetups
• Designing interview videos of our alumni to help the current students get better direction for their future, and widen their horizons while making career choices