Ketevan Bagashvili
New York,NY
Summary
Insightful Digital Media and Communications Specialist with background creating and supporting online advertising campaigns and brand promotion. Diverse knowledge and expertise in various platforms and marketing strategies.
Overview
7
7
years of professional experience
Work History
Communications Assistant
The New School
New York, NY
12.2022 - Current
- Create and manage all content on websites, blogs, and social media.
- Develop and execute major Facebook, TikTok, Twitter, and Instagram strategies.
- Boost website traffic by 50% by creating integrated social media campaigns.
- Develop ideas and leads for new stories according to industry trends.
- Review and create HTML email in our CRM sent on an ad hoc basis and Managed CRM queries.
Digital Content Creator/ Influencer
Social Media
Remote
07.2012 - Current
- Used WordPress to write and publish fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Implemented strategies and tactics to grow followers on social media channels.
- Engaged with consumers using education, passion and authenticity.
- Live streamed dialogue and events on Facebook, Twitter and Instagram to optimize interaction and engagement levels.
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
- Reached more than 300k followers on social media platforms: Facebook, Instagram, TikTok, Youtube
Founder and CEO
Beauty Lab
Tbilisi, Georgia
02.2017 - Current
- Founded the biggest beauty community in Georgia, encompassing 150k women.
- Established 1st ever Beauty & Wellness startup in Georgia focused on women empowerment, receiving $50K in the 1st round of investments
- Created 1st online booking application for beauty salons in Georgia, improving the customer experience for thousands of clients
- Communicated with 100+ beauty providers on a monthly basis to grow company operations, increasing revenue by 30%
- Managed development and implementation of marketing, advertising and operational strategies, reaching over 130k consumers.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Interviewed, supervised and motivated staff members to achieve optimal productivity.
Contributing Author
Forbes Woman Georgia
Tbilisi, Georgia
02.2019 - 09.2020
- Authored beauty and lifestyle articles for 125K readers, achieving a 5-star rating on each published piece
- Efficiently proofread and reviewed content for grammar, tone, and creative qualities under strict deadlines
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Editorial Intern
Fathom (Travel Magazine)
New York, NY
01.2018 - 05.2023
- Assisted editors with final proofreading and layout.
- Reviewed and edited 25 stories by marking errors and presenting to writers.
- Worked with writers and executive editors to assist with story development and research, content and story development.
- Selected and prepared images for stories and articles.
Public Relations Manager
KTW (Georgian Wine Company)
Tbilisi
06.2017 - 09.2018
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Produced and distributed internal and external communications.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Managed social media strategy development and grew the company’s authentic social media user base by 2,000%
Education
Master of Science - Media Management
The New School
New York, NY 09.2022 - Current
Bachelor of Social Science - Media And Communications
Caucasus University
Tbilisi, Georgia07.2019
Journalism
The King's College
New York, NY05.2018
Skills
- Talented public speaker
- Sales Presentation
- Strong written and verbal communication skills
- Social media marketing
- Online marketing campaign management
- Web content creation
- HTML
- Adobe Creative Suite/Cloud
- CRM Software
- Google AdWords
- Video editing
- Excellent online community management
Accomplishments
TEDx Talks – Speaker ( November, 2021)
- Delivered a speech on the importance of self-care, mental health, and the significance of shared happiness
Forbes 30 Under 30: Georgia – Winner (March, 2021)
- Selected by Forbes Georgia for 30 Under 30 list for efforts in strengthening Georgian women’s community
Big Idea Challenge – 1st Place (May, 2020)
- Winner of Digital Technology Category for the most innovative Beauty and Wellness app for women empowerment
Georgian Women in Tech – Participant (July, 2021)
- One of 6 only women-led Georgian Start-Ups to complete an acceleration program, winning a $13K USAID grant
GITA Matching Grants – Winner (September, 2019)
- The youngest woman to receive a grant for entrepreneurial efforts in Georgia, securing a $30K funding
McCandlish Phillips Journalism Scholarship – Winner (January, 2018)
- Only International students to receive a 100% Scholarship to study NYCJ at King’s College for a semester
European Journalism Institute – Challenge Winner (July, 2017)
- Won a journalism competition and attended a business & finance journalism conference in Prague, Czech Republic
Languages
English
Full Professional
Russian
Full Professional
Georgian
Native or Bilingual
Timeline
Communications Assistant
The New School
12.2022 - Current
Master of Science - Media Management
The New School
09.2022 - Current
Contributing Author
Forbes Woman Georgia
02.2019 - 09.2020
Editorial Intern
Fathom (Travel Magazine)
01.2018 - 05.2023
Public Relations Manager
KTW (Georgian Wine Company)
06.2017 - 09.2018
Founder and CEO
Beauty Lab
02.2017 - Current
Digital Content Creator/ Influencer
Social Media
07.2012 - Current
Bachelor of Social Science - Media And Communications
Caucasus University
Journalism
The King's College
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