Ketsia Yogan

• Launched an affiliate marketing agency with a goal to drive online success for businesses
• Specializing in high-impact affiliate programs to optimize traffic & conversion.
• Developed and implemented a comprehensive business plan to launch the company.

• Experienced training consultancy specializing in fostering organizational and individual growth
• Adept at empowering individuals for remarkable achievements in a dynamic business environment.
• Provided ongoing coaching and support to participants during the training process.
• Facilitated group activities that promoted collaboration among employees.
• Organized handbook and course documentation for participants.

• Specialized in commercial and residential landscaping, snow removal & cleaning services in Pittsburgh PA over 10 years
• Responsible for strategic direction & operational performance, oversight on P&L, and overall administration and customer experience.
• Created and managed budgets for the firm's operations.
• Analyzed financial data to identify areas of improvement.
• Made high-quality investing decisions to advance business and increase profits.

Time out to Reflect, Refresh, Rejuvenate and Reconnect.

• Moved continents due to life changing events – Africa to USA (Marriage)
• USA Immigration process = 12 months – not authorized to work before green-card approval. Nov ’19 – Nov ’20

M-PESA, Africa's leading mobile money service and the largest fintech platform in the region, is the preferred choice for payments, offering unmatched safety and convenience to both the banked and unbanked populations. Serving over 51 million customers across seven African countries, M-PESA provides a secure and affordable solution for various financial transactions, including money transfers, airtime top-ups, bill payments, salary receipts, short-term loans, and more.

• Responsible for the national strategic direction & operational performance of M-PESA distribution channels.
• Launched distribution aggregator model.
• Managed optimal float availability across the portfolio.
• Managed the acquisition and retention of a distribution agent network and ensured optimal market float availability.
• Developed and implemented strategies to increase customer satisfaction and loyalty.
• Created monthly reports for senior management summarizing operational performance metrics.
• Enforced customer service standards and resolved customer problems to uphold quality service.

• Oversaw the Marketing and Brand portfolio, strategically positioning the Vodacom brand for positive brand impact & engagement
• Achieved brand recognition, revenue growth, market leadership, and campaign effectiveness.
• Elevated brand recognition and sentiment.

1. Revenue Growth:

• Drove substantial revenue increase y-o-y.
• Demonstrated effective ROI in diverse campaigns.

2. Market Leadership & Customer Loyalty:

• Maintained and increased market share y-o-y with a 90% market share growth.
• Positioned the brand competitively with consistent NPS score lead.

3. Campaign Effectiveness: Brand Consistency:

• Successfully executed impactful campaigns.
• Ensured cohesive and consistent brand messaging.

4. Budget Efficiency & Data-Driven Decision-Making:

• Optimized budget allocation for maximum impact.
• Maintained cost-effectiveness in campaigns.

5. Innovation and Creativity:

• Implemented successful innovative initiatives.
• Enhanced brand perception through creative campaigns.
• Managed in-house creative design studio.

• Oversaw distribution channel key accounts, ensuring sufficient and available stock in the market and implementing efficient product distribution processes.
• Developed, maintained, and implemented strategic plans for projects.
• Created detailed reports analyzing project performance data.
• Coordinated with other departments to ensure successful completion of projects.

Key performance areas:
1. Channel Performance Management

• Developed & delivered annual performance targets.
• Managed growth for existing channels, uplifting low revenue yielding channels and new channels.
• Audited and revised business policies & procedures for improved and efficient distribution model.
• Developed a new efficient capillary distribution model.

2. Special Channels Development & Management

• Reviewed and implemented new management models for special strategic channels.

3. Channel Presence Management

• Acquisition of new distribution channels in new coverage areas

• Efficiently managed office operations, provided administrative support, and oversaw telemetry accounts and budgets.

1. Administration

• Coordinated meetings, ensuring Managing-Executive’s readiness.
• Created and managed standard templates for various documents, reports, and data systems.

2. Commercial Support

• Conducted follow-ups with task champions, ensuring timely deliverables through status meetings, working sessions, and other correspondence while tracking deadlines.
• Led the complete development and delivery of annual super-dealer incentive trips, ensuring execution within budget and compliance.

3. Reporting

• Compiled and managed monthly commercial, management, and BOD reports, consistently meeting deadlines.
• Responsible for gathering necessary information from diverse sources and ensuring timely submission of monthly reports.

4. Foundation (July 2010 – December 2012)

• Oversight of all Foundation/CSI projects.
• Facilitated Board of Trustees Meetings.
• Developed and submitted project proposals for Vodafone Foundation funding.
• Ensured comprehensive project reporting in Vodafone format.
• Identified strategic partners aligned with the Foundation's core pillars (Health, Education & Welfare).

5. Telemetry (Nov. 2008 – June 2010)

• Supervised the Comtech (ANFS) account, demonstrating adept management skills.
• Ensured a smooth and timely stock ordering process for enhanced operational efficiency.
• Fostered strong client relationships with key stakeholders within Vodacom and externally, contributing to successful collaboration.

• Delivered exceptional administrative support to the Commercial team, addressed queries, and spearheaded specific projects and research.
• Provided secretarial and administrative support to the executive management team, executed management decisions, and ensured seamless implementation of strategies.
• Demonstrated leadership by making improvements to work processes and helping to train others.
• Assisted with customer requests and answered questions to improve satisfaction.
• Maintained updated knowledge through continuing education and advanced training.
• Displayed strong telephone etiquette, effectively handling difficult calls.

• Organized and maintained the Senior Pastor's schedule.
• Oversaw the administration division, establishing and managing office systems, including data management, filing, and banking.
• Produced documents, briefing papers, reports, and presentations.
• Executed specific projects and research for the church.
• Organized weekly worship services, sermons, and other special events.
• Lead team meetings to discuss upcoming projects and events.
• Resolved conflict between church members in a professional manner.
• Facilitated Bible study classes on a weekly basis for youth group members.

• Managed and organized the Station Manager's schedule, oversaw the administration of the station, and handled incoming communications
• Managed TV program listings and bookings.
• Produced monthly newsletters for the station.
• Handled incoming emails, faxes, post, and banking.
• Answered incoming phone calls, responded to inquiries and transferred calls as needed.
• Processed invoices for payment; tracked payments received from vendors and clients.

LANFE was tasked with offering informal education to individuals in remote rural areas, promoting literacy without age or gender restrictions, with a particular focus on herd-boys and the elderly.

• Managed responsibilities across three districts, sourcing and compiling information from various villages involved in the Non-Formal Education program.
• Key tasks included identifying gaps and strategizing improvements to optimize the program for the participants.
• Conducted primary and secondary research to identify relevant information for project development.
• Prepared comprehensive reports summarizing research findings.
• Conducted surveys, interviews and experimental research to facilitate data analysis.
• Traveled to field sites to collect and record data and samples as appropriate to specific objectives of study.