Kevan Reece
Marketing Director
Fort Lauderdale,FL
Summary
Creative Marketing Director with expertise across multiple campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Proficient in boosting sales, enhancing brand loyalty, and navigating complex regulations. Adept at online engagement and revenue growth. Creative visionary with technical proficiency in marketing tools and strategies. Proven expertise in developing and executing comprehensive marketing strategies, driving brand visibility, and acquiring customers. Skilled in cultivating industry relationships.
Overview
10
10
years of professional experience
1
1
year of post-secondary education
Work History
Director of Marketing
Dope Apotheosis Inc
Denver, CO
05.2023 - 08.2023
- Organized and executed robust, creative experiential marketing events.
- Developed and executed comprehensive marketing strategies, including digital marketing, content marketing, social media, and PR campaigns, driving brand awareness and customer acquisition
- Established and maintained relationships with key industry partners and influencers to expand company's reach and credibility
- Implemented marketing analytics tools to measure and report on effectiveness of marketing efforts, optimizing campaigns for maximum impact
- Conducted market research and competitive analysis to identify emerging trends and opportunities, enabling company to stay ahead of competition
- Orchestrated and executed successful omnichannel marketing campaigns that integrated online and offline channels, resulting in 80% boost in sales
- Initiated and managed strategic partnerships and co-marketing initiatives, expanding company's reach to new markets
- Spearheaded development of customer-centric marketing strategy, resulting in 70% increase of customer satisfaction and loyalty
- Devised cross-industry branding strategies within confines of stringent regulations, skillfully navigating complexities and ensuring seamless brand integration
- Conceptualized and managed dynamic events, seamlessly blending event planning with robust social media integration to bolster attendee engagement and extend brand reach
- Engineered captivating contests and giveaways as sales-driving mechanisms, effectively boosting revenue without resorting to discounts.
Content & Merchandise Manager
The Main Thing Logistics
Denver, CO
03.2020 - 03.2023
- Pioneered the successful launch of new brands in Colorado, orchestrating an impactful market entry that positioned the Cookies & Veritas brands as industry leaders
- Sold out of products for 16 weeks straight from grand opening day.
- Built positive relationships with vendors for consistent and reliable supply of products.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Formulated and executed strategic social media plans that amplified sales figures while adhering to "non-sales" approach, resulting in heightened engagement and brand loyalty
- Elevated customer service standards through adept handling of online inquiries and concerns via various social media platforms, driving enhanced customer satisfaction
- Spearheaded development of original content and designs encompassing packaging, flyers, posters, social media posts, sales collateral, wholesale signage, and advertising, catering to both B2C and B2B audiences
- Expertly managed portfolio of 5+ social media pages spanning 3 distinct brands, skillfully balancing demands of Instagram, Twitter, Facebook, and more, catering to both B2C and B2B segments
- Ensured consistent daily content delivery through skillful copywriting that impeccably mirrored unique voice of each brand
- Demonstrated prowess in product management and development, playing pivotal role in shaping products that aligned with market demands and brand essence
- Spearheaded end-to-end execution of E-commerce channel, encompassing launch, management, and design, augmenting merchandise program's success
- Utilized blend of creative prowess, strategic acumen, and industry expertise to drive brand growth, engagement, and sales within complex and evolving market landscape.
Digital Designer
Extract Labs
Boulder, CO
08.2019 - 03.2020
- Provided advice and guidance on aesthetics for campaigns, projects and promotional events.
- Collaborated closely with online sales team to craft innovative marketing strategies aimed at bolstering website and social media traffic, driving increased online engagement and conversions
- Led comprehensive overhaul of all website content and visuals, orchestrating transformative redesign of wholesale pricing booklet, rendering it interactive and enhancing company-specific designs for improved user experience
- Demonstrated creativity by crafting original content and designs across diverse mediums, including packaging, flyers, posters, social media posts, sales materials, wholesale signage, and advertising, ensuring brand consistency and visual appeal
- Strategically designed and implemented compelling media kit, catering to brands, prospective business partners, sponsors, and other stakeholders, effectively showcasing organization's value proposition and opportunities for collaboration
- Volunteered after hours to actively contribute to foundational work necessary for establishment of non-profit organization, demonstrating strong commitment to community and social causes
- Consistently surpassed monthly sales targets, outperforming previous years' sales figures by 300% and contributing to company's sustained growth and success.
Creative Director
Camglomerate Inc
Louisville, KY
07.2013 - 07.2019
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Strategically market and promote concerts through innovative blend of social media campaigns,guerrilla marketing tactics, and creative commercial approaches, effectively engaging audiences and driving ticket sales.
- Act as key liaison for high valued clients, adeptly securing new business and expanding market presence through strategic utilization of various social media channels.
- Assume pivotal role in video production by overseeing entire process, from conceptualization to execution, including directing and editing videos, creating captivating sizzle reels, coordinating dedicated crew, negotiating contracts, all while delivering results under fast turnaround times and tight deadlines.
- 2019 Old Forester Paristown Bourbon Hall grand opening videographer
- 2019 Rajon Rondo (LA Laker) basketball camp videographer and photographer
- 2018 Inked Magazine behind scenes March, cover shoot with hip-hop artist Rick Ross
- 2017 Photographer for NIKE and Bryson Tiller Wyandotte park basketball court renovation ribbon cutting in Louisville, KY with Mayor Greg Fischer
Creative Director
ohiobasketball.com
Louisville, KY
07.2016 - 07.2018
- Led creative team in comprehensive coverage of world's largest basketball tournament, boasting over 70 courts under one roof and hosting more than 900 teams, delivering captivating content that captured essence of this monumental event
- Pioneered and branded "YB21" as groundbreaking initiative aimed at countering NCAA's attempts to eliminate summer basketball for kids, with field research forming critical component in billion- dollar lawsuit
- Served as videographer for 2016 "I AM ALI" Festival, contributing to poignant tribute that celebrated life and legacy of Muhammad Ali
- Produced compelling sponsorship video designed to pitch potential businesses for forthcoming seasons, effectively showcasing value of partnership opportunities
- Successfully met monthly content goals, including production, editing and shooting of 2 videos per day throughout July's tournaments; creation of one documentary per month, action photography, and real-time social media engagement
- Crafted niche marketing video materials to promote proprietary product "Shot Coach," enhancing its market presence and effectiveness
- Assumed role of lead creative director for major AAU basketball tournaments, including Jam Fest, TFNs Run 4 The Roses Classic, All In Hoopfest, Battle In The Boro, NBA events, and Ballin Under One Roof, ensuring top-tier creative direction and event coverage.
President
Bourbon Barrel Studios
Louisville, KY
07.2013 - 12.2016
- Discovered and nurtured talent of Grammy Award-winning singer/songwriter, Tavoris "Vory" Hollins, contributing to successful career development
- Collaborated on song "Don't" within creative confines of Bourbon Barrel Studios alongside Vory and Bryson Tiller, resulting in noteworthy musical production
- Diligently monitored and reported equipment issues, ensuring timely repairs to maintain optimal recording conditions, while meticulously maintaining detailed recording logs
- Engaged in close collaboration with producers, performers, and creative teams to define and achieve desired soundscapes for various productions, spanning musical recordings to film projects
- Ensured seamless recording sessions by meticulously selecting and configuring microphones, optimizing technical setup for optimal sound quality
- Provided comprehensive technical and non-technical assistance to clients and colleagues, offering guidance on equipment operation, utilization, and maintenance, fostering smooth workflow and exceptional service delivery
- Skillfully crafted sales and service contracts for products and services, ensuring transparent and efficient execution of agreements while promoting client satisfaction and business growth.
Education
Associate of Science - Recording Arts
Full Sail University
Winter Park, FL 05.2009 - 04.2010
Skills
Adobe Photoshop (10 years)Pro Tools (10 years)
Photography (15 years)
Adobe Creative Suite (10 years)
Social Media Marketing (8 years)
Adobe InDesign (4 year)
Leadership & Communication
Digital Marketing & Advertising
Video Production (7 years)
Apple Gold CertifiedWorking knowledge of SEO, HTML, Web DesignExpertise with Canon DSLRs, Sony Alpha, and RED Scarlett
Final Cut Pro 7 years
Timeline
Director of Marketing
Dope Apotheosis Inc
05.2023 - 08.2023
Content & Merchandise Manager
The Main Thing Logistics
03.2020 - 03.2023
Digital Designer
Extract Labs
08.2019 - 03.2020
Creative Director
ohiobasketball.com
07.2016 - 07.2018
Creative Director
Camglomerate Inc
07.2013 - 07.2019
President
Bourbon Barrel Studios
07.2013 - 12.2016
Associate of Science - Recording Arts
Full Sail University
05.2009 - 04.2010