Kevin Aronson
Scottsdale,AZ
Summary
Dynamic and results-driven Healthcare Director with a proven track record of leading strategic initiatives and driving revenue growth in the healthcare industry. Skilled in building and maintaining strong relationships with key stakeholders, healthcare providers, and KOLs in the Arizona and New Mexico region. Experienced in developing and executing sales and marketing strategies to drive market share and achieve business objectives. Utilizes a data-driven approach to identify opportunities for growth and optimize business operations. A collaborative leader with excellent communication and organizational skills, adept at fostering a high-performance team environment.
Overview
22
22
years of professional experience
Work History
Director, Healthcare Markets - Arizona/New Mexico
Genentech
05.2020 - Current
- Deeply understand the Arizona and New Mexico healthcare markets via management of large health systems and regional payers.
- Lead the development and execution of customer account plans for one or more target account(s) and regional payers in the ecosystem.
- Serve as Leader and Coach; Inspire a diverse team of people with deep functional and/or TA expertise; act as an outstanding collaborator and peer to the ecosystem leadership team and HD community.
- Provide business leadership as SPoC for Therapeutic Area; Contributing to national strategy and bringing TA vision and plans into the ecosystem in a relevant way.
- Provide leadership on Access & Contracting, Integrated Customer Experience, Health Equity, and Culture.
- Led strategic planning initiatives for healthcare facilities across Arizona and New Mexico to improve patient outcomes and increase efficiency.
- Oversaw the development and implementation of quality improvement programs to comply with state-specific healthcare regulations and accreditation standards.
- Managed a multi-disciplinary team of healthcare professionals, providing leadership and guidance to ensure optimal patient care delivery.
- Collaborated with local healthcare providers, community organizations, and government agencies to enhance healthcare access and address public health concerns in the region.
- Implemented cost-effective measures to optimize healthcare operations and budgets, resulting in improved financial performance across multiple facilities.
Regional Sales Director, Tecentriq West
Genentech
06.2019 - 04.2020
- Accountable for Tecentriq sales performance in the West region and building, developing, and maintaining a high-performing team of leaders that consistently delivers results.
- Work with the National Sales Director to establish sales and profit goals for West region divisions.
- Ensure all goals for the region are met or exceeded; perform frequent business reviews and provide leadership and strategic direction to Division Managers in order to achieve performance objectives.
- Participate in the development and implementation of national and regional sales strategies and tactics.
- Establish business objectives, assess performance, and develop talent through continuous coaching and feedback.
- Collaborate with peers and partners across the commercial organization to execute and pull thru key initiatives.
- Ensure compliance standards are met.
Director, Sales Operations
Genentech
02.2018 - 06.2019
- Leader of the group (63 employees) responsible for all Sales Operations activities (reporting, incentive comp, awards, sales force sizing, operational strategy, etc.) for Genentech portfolio of products.
- Developed and implemented a strategic sales operations plan to drive revenue growth and improve sales team performance.
- Led cross-functional teams to optimize sales processes and drive efficiencies in CRM utilization and reporting.
- Oversaw sales forecasting budgeting, and incentives program management to ensure alignment with company goals and objectives.
- Implemented sales training programs and performance metrics to enhance sales team productivity and track key performance indicators.
- Conducted regular sales data analysis to identify trends, opportunities, and areas for improvement, resulting in increased sales effectiveness and customer satisfaction.
Business Unit Lead, BioOncology Sales Operations
Genentech
11.2014 - 02.2018
- Led team responsible for all Sales Operations activities (reporting, incentive comp, awards, etc.) for Genentech BioOncology portfolio of products.
- Spearheaded strategic planning and execution of sales operations for the BioOncology business unit.
- Led cross-functional team to develop and implement innovative sales strategies, resulting in a growth in market share within the oncology therapeutic area.
- Established key performance metrics and dashboards to track sales performance and identify opportunities for improvement, leading to increase in sales productivity.
- Coordinated with marketing and medical teams to ensure alignment of commercial strategies with scientific and clinical objectives, enhancing overall brand awareness and customer engagement.
- Oversaw budget management and resource allocation for BioOncology sales operations while maintaining high levels of sales effectiveness and customer satisfaction.
Chief of Staff, FOIM Operations
Genentech
06.2013 - 11.2014
- Responsible for the overall planning and execution of FOIM operations and key initiatives.
- Coordinate FOIM's planning processes (3YP, 1YTP, and QBR's).
- Led cross-functional initiatives to enhance operational efficiency and streamline communication across departments.
- Facilitated executive meetings, ensuring alignment on key priorities and deliverables.
- Coordinate and plan department meetings & events.
- Oversee, track, and monitor FOIM scorecard.
- Lead development, execution, and analysis of key customer and internal satisfaction surveys.
- Ensures SLT has requisite tools/resources to effectively & efficiently complete group plans and budgets.
- Champions compliance, effectiveness, and efficiency in process and policies.
- Led cross-functional teams to align strategic initiatives with organizational goals.
Associate Director, Oral Oncolytics Commercial Training & Development
Genentech
04.2012 - 06.2013
- Developed and delivered comprehensive training programs for sales teams, focusing on product knowledge, selling techniques, and market trends.
- Conducted needs assessments to identify performance gaps and determine training priorities for commercial staff.
- Collaborated with cross-functional teams to design and implement learning solutions to address business objectives.
- Evaluated training program effectiveness through metrics analysis and feedback to continuously improve training initiatives.
- Managed training logistics, including scheduling, materials development, and facilitation of workshops and webinars.
Sr. Manager Rituxan Hematology Training
Genentech
04.2011 - 04.2012
- Developed and implemented comprehensive training programs for sales professionals.
- Led a team of commercial and medical training specialists to execute successful training initiatives, including live training, virtual workshops, and e-learning modules, resulting in improved educational outcomes and customer satisfaction.
- Collaborated with cross-functional teams to ensure alignment of training strategies with brand objectives, market trends, and compliance regulations, achieving consistency in messaging and educational materials.
- Conducted regular assessments and evaluations of training programs to measure effectiveness, identify areas for improvement, and optimize learning experiences for participants.
- Maintained expertise in the field of hematology and oncology to provide credible and up-to-date training content, engage with key opinion leaders, and stay abreast of industry advancements.
Division Sales Manager, Rituxan Hematology
Genentech
03.2009 - 04.2011
- Successfully led a team of 10 sales representatives to exceed revenue targets for Rituxan Hematology.
- Developed and implemented strategic sales plans to increase market share and effectively penetrate key accounts within the hematology segment..
- Fostered relationships with key opinion leaders and key stakeholders in the hematology field to drive brand awareness and support.
- Collaborated with marketing teams to develop promotional materials and sales tools that effectively communicated the value proposition of Rituxan Hematology.
- Conducted regular performance evaluations and provided coaching and mentorship to sales team members, resulting in improved productivity and sales performance.
Regional Program Manager, Hematology
Genentech
12.2007 - 03.2009
- Served as West Region operations liaison between franchise sales and marketing.
- Support divisions in the maximization of resources.
- Operate within the West Region leadership team by participating in hiring, performance management, crucial conversations, field contact, and day to day operations.
- Develop & demonstrate core competencies essential to future leadership.
- Developed and executed strategic programs to promote awareness of hematology products and services within assigned region.
- Monitored and analyzed key performance indicators to assess program effectiveness and drive continuous improvement.
- Led cross-functional teams to ensure program objectives were met on time and within budget.
Product Manager, Tarceva Marketing
Genentech
12.2005 - 12.2007
- Led the development and implementation of strategic marketing plans for Tarceva.
- Conducted market research and competitive analysis to identify key opportunities and challenges for Tarceva, informing product positioning and messaging strategies.
- Collaborated cross-functionally with sales, medical affairs, and regulatory teams to ensure alignment and maximize the impact of marketing initiatives.
- Managed a multi-million dollar marketing budget for Tarceva, optimizing spending to drive sales and ROI.
- Spearheaded the launch of new Tarceva indications and coordinated promotional activities to drive adoption and market penetration.
Sr. Clinical Oncology Specialist, HER Family
Genentech
08.2004 - 12.2005
- Led the development and implementation of comprehensive educational programs for healthcare providers and patients on HER2-positive breast cancer and EGFR+ NSCLC, ensuring accurate and up-to-date information dissemination.
- Collaborated with cross-functional teams to design and deliver focused messages to medical professionals.
- Provided expert clinical support to healthcare professionals by providing treatment recommendations to optimize patient outcomes and experiences.
- Conducted in-depth data analysis and interpretation to identify trends and insights in patient responses to HER2 and EGFR+ targeted treatments, contributing to advancements in precision oncology.
- Played a key role in fostering relationships with key opinion leaders, medical societies, and patient advocacy groups to drive awareness and education about HER2 positive breast cancer and EGFR+ NSCLC treatments and resources.
Education
Bachelor of Arts - Investment Finance
Minnesota State University
Moorhead, MNSkills
- Chief of Staff/Business Operations
- Marketing Strategy
- Customer Experience
- Inspiring Leadership
- Building and Leading Teams
- Coaching and Developing People
- Strategic Planning and Execution
- Collaborative leadership
Timeline
Director, Healthcare Markets - Arizona/New Mexico
Genentech
05.2020 - Current
Regional Sales Director, Tecentriq West
Genentech
06.2019 - 04.2020
Director, Sales Operations
Genentech
02.2018 - 06.2019
Business Unit Lead, BioOncology Sales Operations
Genentech
11.2014 - 02.2018
Chief of Staff, FOIM Operations
Genentech
06.2013 - 11.2014
Associate Director, Oral Oncolytics Commercial Training & Development
Genentech
04.2012 - 06.2013
Sr. Manager Rituxan Hematology Training
Genentech
04.2011 - 04.2012
Division Sales Manager, Rituxan Hematology
Genentech
03.2009 - 04.2011
Regional Program Manager, Hematology
Genentech
12.2007 - 03.2009
Product Manager, Tarceva Marketing
Genentech
12.2005 - 12.2007
Sr. Clinical Oncology Specialist, HER Family
Genentech
08.2004 - 12.2005
Bachelor of Arts - Investment Finance
Minnesota State University