Worked with candidates from initial call to franchise agreement signing
Closed 5 deals to date, 2 Acquire and Convert, 2 new and 1 resale
Led the team in lead to application KPI
Manages the Western half of the United states
Introduced resale program and internal validation calls
Work to continually keep my KPI’s on target
Coached franchisees and candidates on business evaluation and ownership
Worked closely with broker networks
Recruited for a new project
Sales Professional
05.2017 - 04.2018
With a comprehensive history of performance in team development, prospective candidate lead generation and closing skills
Highly motivated to meet expectations, deadlines and organized time management
Relationship sales with a strong ability to build rapport, qualify candidates, and engage them in the sales process
Entrepreneurial motivation with 23 plus years of franchise sales experience, and a former franchise owner with a fitness brand
Mentor and sales trainer., Created and modified the sales process to include, lead qualification, organic flow of leads, back office, and our franchise sales website and contracts for lead generation
Worked closely with marketing to plan, develop, and implement ideas for lead generation, project execution, and sales process improvements
Proficient in managing territory mapping software for creation of new territory zip code coverage
Planned and conducted meetings with franchise candidates(s) in targeted market areas and presented our value, demographic data and target marketing within their proposed territory
Developed key strategic plans and budget on how to sell new and existing franchises within the current climate of franchising
Worked with leadership to develop overall department strategy for growth
Identified and targeted new, and conversion candidates, veterans, minorities and similar trades in the Service Industry that fit Steamatic’s core values
Identified and worked with brokers and social media to find, call and qualify franchise candidates before the sales process begins
Closed 6 deals in 11 months excluding the months for FDD auditing and approval process for registration states
Working relationships with the Broker Networks.
Franchise Development Director
Direct Energy Home Services
Sarasota, FL
01.2014 - 01.2016
Hour Heating & Air, Benjamin Franklin Plumbing and Mister Sparky, Responsible for territory mapping, applications, franchise agreements FDD coverage and final territory assignment of all applicants in the Southeast and Midwest
Evaluated target markets for the brand, and implemented strategic plans for lead generation in those areas
Discussed with my franchise candidates with our sales process, value of the brand, territory availability, training, support, marketing, branding, and initial ongoing costs
Chaired an advisory panel of experts to renovate the current sales process
Including lead generation, SEO, PPC, PR, interactive webinars, virtual brochures and seeking referrals from existing owners
Represented our brand at national and industry specific events to promote and to discuss our brand, the value and qualify face-to-face
Implemented the bi weekly Franchisee call program for candidates to speak on a conference line with a franchisee in our network
Proficient with MapPoint and Sales Lookup for territory and population demographics to assess franchise fee per population in my territories for prospective franchisees
Proficient in LinkedIn and social media to generate new leads
Knowledge and use of Emaximation, Franconnect BMS SKY and Process Peak sales software platforms
P&L coaching with potential franchisees and full clarity and disclosure about our brand and expectations joining with us
Worked closely with Broker Networks.
Self-motivated, with a strong sense of personal responsibility.
Proven ability to learn quickly and adapt to new situations.
Worked effectively in fast-paced environments.
Demonstrated respect, friendliness and willingness to help wherever needed.
Franchise Development Director
PuroClean Disaster Restoration Franchise Group
01.2010 - 01.2014
Closed the largest deal in company history, converting a 2.5-million-dollar independent restoration company into our PuroClean Franchise brand
Closed 10 conversions in 2012 after developing the program for PuroClean Home Office
Relationship seller, building rapport and a high regard for accountability from my potential prospects, and myself moving through the sales process
Involved in the language regarding the conversion program in the PuroClean FDD
Attended and worked national franchise trade shows in our industry such as IFE, IFA meetings, ACCA, PLRB
Conducted online webinars for candidates using WebEx and PowerPoint presentations
Guided my qualified candidates through the sales process, FDD clarity, validation and Discovery Day at the Home Office.
Franchise Owner
Contours Express Fitness Franchise
01.2004 - 01.2010
Closed 43 new deals from 2004 to
Franchise Development Director- Franchise Owner
- 1 1
2008 on the Franchise Development team
Owned a successful Contours Express Franchise in Lexington, KY with the goal of exit strategy to build the business and sell in 5 years
Sales liaison between the corporate office in KY and our parent company, The Pilot Group, in Manhattan
Education
B.S - Agricultural Economics- Business
University of Kentucky
Skills
Relationship seller with all CRM sales software experience Franconnect BMS SKY, E-Max and proficient with WebEx, ZOOM meetings and PowerPoint presentations Used current editions of Mapping software to create territories All Microsoft Office software, Social Media marketing Career emphasis on honesty, accountability, integrity and crystal clarity of franchise/business ownership
Customer Engagement Strategies
Issue Resolution
Sales Team Training
Revenue Generation
Strategic Networking
Budgeting and Expenditures
Sales Records Management
Team Recruiting and Onboarding
Marketing and Sales
Lead Identification and Generation
Social Media Platforms
Networking Events
Sales Quota Management
Business Requirements Gathering
Consultative Selling Techniques
Customer Care
Campaign Development
Revenue Projections
Franchise Sales
Franchise Disclosure Document
Style Development
Franchise Management
Franchise Operations
Guidelines Development
Assessment Development
Bid Development
Spreadsheet Development
Workflow Development
Strategy Development
Continuous Development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Franchise Development Director
Gotcha Covered, LLC
06.2021
Franchise Development Director, Director, Franchise Development