Kevin Carroll
Chicago,IL
Summary
Proven Digital Marketing Manager with a track record of spearheading successful campaigns at Feldco Windows, Siding & Doors. Expert in leveraging Google Analytics and strategic planning to enhance audience engagement and KPI performance. Excelled in leading teams to exceed project expectations, demonstrating exceptional market analysis and team management skills.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Feldco Windows, Siding & Doors
10.2022 - 06.2024
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Developed and implemented successful campaigns to drive customer engagement, increase brand awareness & generate quality leads.
Digital Marketing Consultant
Spectrum Communications and Consulting
05.2022 - 10.2022
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
Digital Marketing Analyst
InTouch Practice Communications
03.2020 - 04.2022
- Initiated market research studies and analyzed findings.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Focus in the veterinary industry, dealing with practice managers, doctors, consolidators, etc. to strengthen their online presence.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Optimized website content and images to improve search engine rankings.
Digital Marketing Strategist
Feldco Windows, Siding & Doors
10.2016 - 03.2020
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Worked with cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Tracked key performance indicators to measure success of campaigns.
- Generated reports to support development and implementation of marketing plans.
- Established and managed relationships with external data providers and research vendors.
- Wrote engaging and successful marketing, advertising, and website copy.
- Maintained in-depth understanding of industry practices and trends to best promote products.
Education
BBA - Marketing
Benedictine University
Lisle, IL05.2015
Skills
- Market Analysis
- KPI Monitoring
- Audience Engagement
- Email Marketing
- Strategic Planning
- Google Analytics
- Budget Management
- Search Engine Optimization
- Social Media Marketing
- SEM strategy development
- Content Marketing
- Web Design
Timeline
Digital Marketing Manager
Feldco Windows, Siding & Doors
10.2022 - 06.2024
Digital Marketing Consultant
Spectrum Communications and Consulting
05.2022 - 10.2022
Digital Marketing Analyst
InTouch Practice Communications
03.2020 - 04.2022
Digital Marketing Strategist
Feldco Windows, Siding & Doors
10.2016 - 03.2020
BBA - Marketing
Benedictine University
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