Kevin Chu
Los Angeles,CA
Summary
Enthusiastic Lifecycle Marketing professional adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
6
6
years of professional experience
Work History
Lifecycle Marketing Manager
Vegamour
11.2021 - 05.2023
- Planned and executed comprehensive 10+ CRM campaigns every week, including Klaviyo for email & Wunderkind for SMS, to increase repeat purchases and drive customer engagement.
- Oversaw and optimized triggered email lifecycle campaigns to boost customer retention and sales by 23% YOY.
- Managed workflow between 25 staff, including C-Suite executives, by coordinating documents, planning, quality assurance checking, and asset delivery to ensure deliverables were sent out on time.
- Generated reports detailing campaign performance, customer engagement and engagement trends to make recommendations for future campaigns.
- Learned and adapted quickly to new technology and software applications
Marketing Assistant
Parsons Federal Credit Union
10.2018 - 11.2021
- Conceptualized and delivered monthly campaign materials that won national industry awards for multiple consecutive years.
- Created graphic design, copywriting, and demographic targeting for each campaign that led to average 6% member growth month to month, even through COVID pandemic when many of our competitors were experiencing issues with member growth.
- Lead credit union's digital marketing efforts, including creating first social media calendar, coordinating company's first ever Google Ads campaigns, and revamping staff intranet.
Marketing Associate
NEXT Trucking
01.2018 - 09.2018
- Lead team in selecting company's first marketing automation SaaS partner, Hubspot, and developed initial strategy.
- Collaborated with product management team to turn around Quick Loads daily email campaign.
- Created 5+ personalized landing pages weekly for print and digital marketing campaigns.
Marketing Specialist
Sunnect Solar
08.2017 - 12.2017
- Conceptualized and designed responsive weekly B2B email campaigns in MailChimp that generated lighting audits for various businesses.
- Slashed marketing material design project process time and costs by bringing majority of projects to in-house from third-party design company.
- Bolstered lists of potential commercial business contacts by 100% using company databases such as Avention & Vainu for email and tele-marketing campaigns.
Education
Bachelor of Arts - Communications
University of California, San Diego
La Jolla, CA07.2014
Skills
- ADA Compliance
- Campaign Management
- Collateral Creation
- Lead Generation Management
- KPI Tracking
- Marketing Campaign Development
Hobbies
Competitive Karaoke League, Video Games, Sketch Comedy, Clown
Timeline
Lifecycle Marketing Manager
Vegamour
11.2021 - 05.2023
Marketing Assistant
Parsons Federal Credit Union
10.2018 - 11.2021
Marketing Associate
NEXT Trucking
01.2018 - 09.2018
Marketing Specialist
Sunnect Solar
08.2017 - 12.2017
Bachelor of Arts - Communications
University of California, San Diego
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